---
title: "Blueland Dish Soap — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blueland-dish-soap"
last_updated: "2026-08-10T08:06:04.781Z"
locale: en
meta:
description: "Niche score 47/100 · $62K/yr market · 72K searches/yr · $19.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $62K/yr market · 72K searches/yr · $19.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blueland Dish Soap — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **blueland dish soap**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 22Conversion 54Competition 51Returns 98Price range 74Avg price 86Brand share 15Review moat 24Quality gap 75
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.87–$38.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,989**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 72K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blueland dish soap is a $62K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blueland dish soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**203**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**4%**
- BLUELAND62% - Molly's Suds12% - Cleancult11% - BIO SPECTRA ATTITUDE6% - Puracy3% - Seventh Generation2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -6.5% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/health-household/blueland-dish-soap/trend)
## **Top blueland dish soap search terms**
- **blueland dish soap**41K/yr-17.0%3.7% conv. - **blue land dish soap**7K/yr+32.0%3.9% conv. - **blueland glass cleaner**6K/yr-5.6%2.8% conv. - **blueland dish soap powder**5K/yr+32.8%0.5% conv. - **blueland cleaner**5K/yr-6.1%10.0% conv. - **blueland starter kit**5K/yr-5.4%4.0% conv. - **blueland spray bottle**3K/yr+2.3%8.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/blueland-dish-soap/search-terms)
## **Top blueland dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz**BLUELAND**$21.25**4.3★2,091 rev](https://www.amazon.com/dp/B09P1Z6JH5) [2**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$21.86**4.3★11,661 rev](https://www.amazon.com/dp/B0BDJ9M1TN) [3**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**4.5★2,030 rev](https://www.amazon.com/dp/B0DF9SH8SF) [4**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$27.67**4.3★11,661 rev](https://www.amazon.com/dp/B0BDCN9P5C) [5**Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena**Cleancult**$6.87**4.5★2,464 rev](https://www.amazon.com/dp/B0BVGGRVWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Lemon Zest Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$28.22**11,661 rev1y ago](https://www.amazon.com/dp/B0FFVN9YXT) [**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**2,030 rev1y ago](https://www.amazon.com/dp/B0DF9SH8SF) [**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Citrus Scent 24 oz - 2 Pack**Molly's Suds**$21.92**2,030 rev1y ago](https://www.amazon.com/dp/B0DF9PQLXL) [**Public Goods Natural Dish Soap | Kitchen Soap | Plant-Based & Vegan Friendly | Clear Dish Detergent Liquid | Concentrated Formula | Made in USA | Mandarin Basil | 16 Fl Oz**Public Goods**$12.72**310 rev2y ago](https://www.amazon.com/dp/B0CP2V9VTW) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 120 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$38.69**11,661 rev2y ago](https://www.amazon.com/dp/B0CGV6TZHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena**Cleancult**$6.87**4.5★**▲ 156%**](https://www.amazon.com/dp/B0BVGGRVWS) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Lemon Zest Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$28.22**4.3★**▲ 45%**](https://www.amazon.com/dp/B0FFVN9YXT) [**Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz**Seventh Generation**$17.87**4.7★**▲ 34%**](https://www.amazon.com/dp/B08MVQJFPY) [**BLUELAND Multi-surface Cleaner Starter Set Fresh Lemon Scent Spray Bottle with 4 Refill Tablets All-Purpose Eco-Friendly Cleaning Supplies 4 x 24 Fl oz**BLUELAND**$21.25**4.3★**▲ 31%**](https://www.amazon.com/dp/B09P1Z6JH5) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets Starter Set 60 Count with tin Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$27.67**4.3★**▲ 27%**](https://www.amazon.com/dp/B0BDCN9P5C)
**~~View all trending →~~**
## **What buyers say about blueland dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**27%
*“Cleans really well”*
**Smell**11%
*“Great scent”*
**Quality-Overall**10%
*“A top notch product”*
**Eco Friendliness**5%
*“Earth friendly”*
**Efficiency**5%
*“Works well”*
**Residue**3%
*“No residue”*
**Toxic/Chemical Free**3%
*“I like that they are chemical free”*
**Ease Of Use**3%
*“Easy to pop in”*
**Cleansing**3%
*“Super clean”*
**Value For Money**3%
*“Great value”*
### **What buyers complain about **
**Ease Of Cleaning**24%
*“not so good at cleaning”*
**Residue**9%
*“Leaves Residue”*
**Smell**6%
*“has strong smell”*
**Functionality-Overall**6%
*“same poor result”*
**Value For Money**5%
*“Not worth it”*
**Leak-Proof**4%
*“Spray bottle leaks”*
**Solubility**3%
*“Didnt dissolve well”*
**De-Grease**2%
*“doesnt remove all the grease as I hope”*
**Quality-Overall**2%
*“The quality is low”*
**Stain Resistance**2%
*“the coffee mugs had a stain inside”*
### **Top return reasons **
**Leak-Proof**42%
**Value For Money**17%
**Smell**6%
**Advertised Vs Actual Product**6%
**Ease Of Cleaning**5%
**Functionality-Overall**4%
**Residue**2%
**Size-Overall**2%
**Solubility**1%
**Material Quality**1%
## **Common questions**
- **Is blueland dish soap profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 24 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the blueland dish soap niche?**
- 9 brands and 203 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in blueland dish soap?**
- Top complaints mined from reviews: Ease Of Cleaning, Residue, Smell. The return rate is 0.4%.
- **When does demand for blueland dish soap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the blueland dish soap niche?**
- Listings span $6.87–$38.69; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 4,989 reviews — the moat a new listing must climb.
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