---
title: "Blueberry Protein Powder — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blueberry-protein-powder"
last_updated: "2026-08-10T08:10:22.269Z"
locale: en
meta:
description: "Niche score 53/100 · $186K/yr market · 67K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $186K/yr market · 67K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blueberry Protein Powder — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **blueberry protein powder**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Market size 37Growth 34Conversion 66Competition 19Returns 100Price range 95Avg price 94Brand share 25Review moat 71Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$20.75–$79.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$46.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****647.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$186K**
$186K/yr · 67K searches
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, blueberry protein powder is a $186K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blueberry protein powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**6%**
- RYSE Up Supplements59% - KOS11% - FlavCity9% - Maxler6% - NutraBio6% - REDCON14% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 17.3×
[**Open Trend **](https://flapen.com/research/us/health-household/blueberry-protein-powder/trend)
## **Top blueberry protein powder search terms**
- **blueberry protein powder**27K/yr+3.0%3.9% conv. - **blueberry muffin protein powder**19K/yr+12.1%4.7% conv. - **ryse blueberry muffin protein powder**7K/yr+19.8%12.4% conv. - **blueberry protein**4K/yr-12.9%1.7% conv. - **protein powder blueberry**4K/yr+12.1%3.8% conv. - **ryse protein powder blueberry muffin**3K/yr+21.8%17.4% conv. - **ryse blueberry muffin**3K/yr-12.3%12.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/blueberry-protein-powder/search-terms)
## **Top blueberry protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$56K45%$84K60%$112K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**4.5★436 rev](https://www.amazon.com/dp/B0DGTJJGDR) [2**FlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.67**3.9★78 rev](https://www.amazon.com/dp/B0G8R8TC9B) [3**KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings**KOS**$31.70**4.0★1,606 rev](https://www.amazon.com/dp/B08R1165BH) [4**Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Blueberry Muffin 2 lb**Maxler**$33.60**4.0★453 rev](https://www.amazon.com/dp/B071S1HXVH) [5**NutraBio 100% Whey Protein Isolate Protein Powder 25g Protein with Complete Amino Acid Profile Non-GMO Soy & Gluten Free Low Carb Low Calorie Whey Protein Powder Blueberry Muffin 20 Servings**NutraBio**$56.29**4.1★317 rev](https://www.amazon.com/dp/B07NF28SDL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.67**78 rev6mo ago](https://www.amazon.com/dp/B0G8R8TC9B) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**436 rev1y ago](https://www.amazon.com/dp/B0DGTJJGDR) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub**RYSE Up Supplements**$79.77**436 rev1y ago](https://www.amazon.com/dp/B0DMT5S9XJ) [**BSN SYNTHA-6 Premium Protein Powder with 6g of Fiber Whey Protein Micellar Casein Milk Protein Isolate Blend 5g Fat Blueberry Pancake 28 Servings (Packaging May Vary)**BSN**$39.91**100 rev2y ago](https://www.amazon.com/dp/B0CXBDMN7T) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$43.69**436 rev2y ago](https://www.amazon.com/dp/B0CDCNHRS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FlavCity All in One Protein Shake Powder Blueberry Muffin - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.67**3.9★**▲ 114%**](https://www.amazon.com/dp/B0G8R8TC9B) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub**RYSE Up Supplements**$79.77**4.5★**▲ 113%**](https://www.amazon.com/dp/B0DMT5S9XJ) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**4.5★**▲ 71%**](https://www.amazon.com/dp/B0DGTJJGDR) [**KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 10 Servings**KOS**$20.75**4.0★**▲ 59%**](https://www.amazon.com/dp/B08RHQDJR1) [**REDCON1 MRE Whole Food Protein Powder Blueberry Cobbler - Meal Replacement Made with Animal and Plant Based Protein Sources Nutrient and Calorie Dense 0g Added Sugar (24 Servings)**REDCON1**$63.63**4.4★**▲ 49%**](https://www.amazon.com/dp/B072XT69DR)
**~~View all trending →~~**
## **What buyers say about blueberry protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Amazing taste”*
**Nutritional Content**18%
*“Fantastic Protein Powder”*
**Flavor**18%
*“Amazing flavor”*
**Blend/Ratio**3%
*“mixes well in a blender bottle”*
**Ingredients-Overall**3%
*“Real clean ingredients”*
**Solubility**3%
*“This mixes easily in water”*
**Quality-Overall**2%
*“Amazing quality”*
**Value For Money**2%
*“Good value for price”*
**Smell**2%
*“When i open it the whole kitchen smells like blueberries, great product”*
**Texture/Consistency-Overall**1%
*“Very tasty and creamy”*
### **What buyers complain about **
**Taste-Overall**28%
*“Not tasty at all”*
**Flavor**10%
*“definitely not as tasty as other flavors offered by this brand”*
**Nutritional Content**9%
*“This protein tastes so bad”*
**Artificial Sweeteners**4%
*“You can taste the artificial sweeteners as well”*
**Sweetness**4%
*“Too artificially sweet”*
**Value For Money**4%
*“Cheap stuff so expensive”*
**Texture/Consistency-Overall**4%
*“Terrible Texture”*
**Dilute/Watery**2%
*“And when mixing it in water it was very difficult to get it to dissolve”*
**Solubility**2%
*“And when mixing it in water it was very difficult to get it to dissolve”*
**Hard Feel**2%
*“They are hard as a rock”*
## **Common questions**
- **Is blueberry protein powder profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the blueberry protein powder niche?**
- 8 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in blueberry protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for blueberry protein powder peak?**
- Demand peaks in Apr–May; the busiest month runs 17.3× the quietest.
- **What does it cost to enter the blueberry protein powder niche?**
- Listings span $20.75–$79.77; the average listing price is $46.71 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)