---
title: "Products — blue tansy - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blue-tansy/products"
last_updated: "2026-08-10T16:43:50.129Z"
locale: en
meta:
  description: "Niche score 50/100 · $106K/yr market · 84K searches/yr · $27.35 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $106K/yr market · 84K searches/yr · $27.35 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — blue tansy - Flapen"
---

# **blue tansy**

**Worth a look**

Shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list.

Market size 26Growth 23Conversion 55Competition 38Returns 93Price range 88Avg price 95Brand share 56Review moat 68Quality gap 37

**Avg price**

**Incredible****$27.35**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.05–$79.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****782.57**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$106K**

$106K/yr · 84K searches

**Growth**

**Bad****-3.6%**

90-day search growth — must beat 0% to launch

## Products