---
title: "Blue Tansy — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blue-tansy"
last_updated: "2026-08-10T06:41:33.153Z"
locale: en
meta:
description: "Niche score 50/100 · $106K/yr market · 84K searches/yr · $27.35 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $106K/yr market · 84K searches/yr · $27.35 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Tansy — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **blue tansy**
**Worth a look**
Shows a sweet-spot price point ($27.35 avg), but soft demand (-3.6% this quarter) keeps it on the watch list.
Market size 26Growth 23Conversion 55Competition 38Returns 93Price range 88Avg price 95Brand share 56Review moat 68Quality gap 37
**Avg price**
**Incredible****$27.35**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.05–$79.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****782.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 84K searches
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue tansy is a $106K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue tansy market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$137K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#635**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**25%**
- Plant Therapy36% - EUQEE13% - Nature Packaged9% - The Yellow Bird9% - DIME4% - ANAI RUI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/blue-tansy/trend)
## **Top blue tansy search terms**
- **blue tansy oil**31K/yr-7.2%5.3% conv. - **blue tansy**20K/yr+1.1%3.1% conv. - **blue tansy essential oils**18K/yr-7.7%5.3% conv. - **blue tansy face oil**8K/yr-0.1%3.6% conv. - **blue tansy essential oil**6K/yr+9.1%6.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/blue-tansy/search-terms)
## **Top blue tansy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plant Therapy Blue Tansy Essential Oil 2.5 mL (1/12 oz) 100% Pure and Undiluted Natural Aromatherapy for Diffuser or DIY Skincare**Plant Therapy**$16.87**4.7★683 rev](https://www.amazon.com/dp/B01NCWEY2U) [2**EUQEE Blue Tansy Essential Oil 118mL/4oz Pure Blue Tansy Oil Premium Essential Oil for Diffuser Soap Making Skin Care with Glass Dropper**EUQEE**$13.67**4.3★6,095 rev](https://www.amazon.com/dp/B0CHRLYTR7) [3**Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)**Plant Therapy**$25.85**4.6★308 rev](https://www.amazon.com/dp/B00P2S3EUS) [4**Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)**Nature Packaged**$19.91**4.6★49 rev](https://www.amazon.com/dp/B0DXLC8LR3) [5**Yellow Bird Balancing Blue Tansy Face Oil 2 oz / 59 ml Skin Glowing Serum. Collagen Support. Promotes Clear Skin Naturally. Wrinkle Blemish & Pore Minimizer. Natural Vegan Facial Moisturizer.**The Yellow Bird**$24.73**4.4★660 rev](https://www.amazon.com/dp/B07K1QFHDJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$17.05**12 rev10mo ago](https://www.amazon.com/dp/B0FPD4NBF3) [**Nature Packaged Organic Blue Tansy Essential Oil Direct from Malagassi Essential Oils - Ideal in Face Oil - Organic Blue Tansy for Candle Making and Soap Making (5 mL)**Nature Packaged**$19.91**49 rev1y ago](https://www.amazon.com/dp/B0DXLC8LR3) [**Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA**Aspen Kay Naturals**$23.41**173 rev1y ago](https://www.amazon.com/dp/B0DCPSLN4L) [**Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz**Pretty farm girl**$21.79**5 rev1y ago](https://www.amazon.com/dp/B0DHMMD8DD) [**ANAI RUI Bakuchiol Blue Tansy Night-Repair Facial Oil Natural Retinol Alternative + Squalane Jojoba for Deep Wrinkles & Fine Lines Soothing Calm & Soothe Redness Hydrating Balancing 1 FL.OZ**ANAI RUI**$14.37**130 rev2y ago](https://www.amazon.com/dp/B0CSSPR9K7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nirvana Nurture Blue Tansy Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$32.14**4.5★**▲ 318%**](https://www.amazon.com/dp/B0F54FFV3J) [**Pretty Farm Girl Blue Balance Serum Calming Facial Serum with Blue Tansy and Chamomile Lightweight Hydrating Formula for Redness and Irritation All Skin Types - 0.5 oz**Pretty farm girl**$21.79**4.3★**▲ 163%**](https://www.amazon.com/dp/B0DHMMD8DD) [**Essences Bulgaria Organic Blue Tansy Essential Oil 0.17 Fl Oz | 5ml | Tanacetum annuum | 100% Pure | Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan**Essences Bulgaria**$17.05**5.0★**▲ 124%**](https://www.amazon.com/dp/B0FPD4NBF3) [**Plant Therapy Blue Tansy Essential Oil 100% Pure Undiluted Natural Aromatherapy Therapeutic Grade 5 mL (1/6 oz)**Plant Therapy**$25.85**4.6★**▲ 78%**](https://www.amazon.com/dp/B00P2S3EUS) [**Handmade Grass Fed Beef Tallow Balm for Face and Body Blue Tansy Oil + Organic Jojoba Chamomile and Helichrysum Natural Skin Moisturizer for Dry Sensitive Skin 2 fl oz Made in USA**Aspen Kay Naturals**$23.41**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DCPSLN4L)
**~~View all trending →~~**
## **What buyers say about blue tansy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Smells good”*
**Quality-Overall**15%
*“Seems like a high quality oil”*
**Value For Money**7%
*“Worth the money”*
**Soft Feel**6%
*“my skin was smooth”*
**Moist/Dry**6%
*“The hydration glow is amazing”*
**Efficiency**5%
*“Good for its intended purpose”*
**Suitability Combination Skin**5%
*“keeps my skin so happy”*
**Suitability Dry Skin**4%
*“Perfect for my dry skin”*
**Cleansing**4%
*“The overall effective is top tier as it leaves my skin cleans and all refreshed”*
**Absorbency**3%
*“It also absorbs nicely”*
### **What buyers complain about **
**Smell**24%
*“Very strong smell”*
**Allergies**7%
*“Unfortunately, my skin became very red and irritated after two uses”*
**Value For Money**5%
*“Not much product for the price”*
**Size-Overall**5%
*“Wrong size either its advertised wrong or this brand is skimping out”*
**Sensitivity-Overall**4%
*“Not good for sensitive skin”*
**Oily/Greasy**4%
*“Good soap, not good oil”*
**Color**4%
*“Don't expect to get a dark blue tinted ampoule as shown”*
**Quality-Overall**4%
*“Same quality as expensive brand”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Suitability Combination Skin**2%
*“the blue tansy isn't for my skin type”*
### **Top return reasons **
**Smell**32%
**Advertised Vs Actual Product**15%
**Functionality-Overall**6%
**Leak-Proof**5%
**Oily/Greasy**5%
**Size-Overall**4%
**Value For Money**3%
**Skin Health**3%
**Product Condition**3%
**Suitability Combination Skin**2%
## **Common questions**
- **Is blue tansy profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blue tansy niche?**
- 19 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in blue tansy?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.1%.
- **When does demand for blue tansy peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the blue tansy niche?**
- Listings span $9.05–$79.59; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 783 reviews — the moat a new listing must climb.
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