---
title: "Blue Soap — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blue-soap"
last_updated: "2026-08-10T09:12:52.311Z"
locale: en
meta:
description: "Niche score 36/100 · $40K/yr market · 78K searches/yr · $10.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $40K/yr market · 78K searches/yr · $10.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Soap — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **blue soap**
**Skip it**
Prices mostly outside the sweet spot ($6.67–$15.06) — this niche doesn't clear our bar today.
Market size 10Growth 33Conversion 58Competition 10Returns 99Price range 1Avg price 37Brand share 28Review moat 74Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****535.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.39**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$40K**
$40K/yr · 78K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.67–$15.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue soap is a $40K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$52K–$62K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#659**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**7%**
- BluePower43% - Blue Mountain Country19% - XTREME12% - Natouch8% - iseheri6% - Kendel5% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — +6.4% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/blue-soap/trend)
## **Top blue soap search terms**
- **blue soap**34K/yr+24.1%5.1% conv. - **blue soap bar**11K/yr-35.5%5.4% conv. - **blue soap tattoo**7K/yr-16.1%7.7% conv. - **jabon azul**6K/yr-3.0%4.3% conv. - **blue bar soap**5K/yr+26.3%1.1% conv. - **jamaican blue soap**7K/yr+23.4%9.1% conv. - **jabn azul**4K/yr+17.5%2.3% conv. - **blue laundry soap**4K/yr-15.9%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/blue-soap/search-terms)
## **Top blue soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$12K45%$18K60%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jamaican Blue Power Laundry Soap 4.23 Ounce (Pack of 3)**BluePower**$6.67**4.5★2,921 rev](https://www.amazon.com/dp/B0067SEHPS) [2**Blue Mountain Country Blue Laundry Soap Product of Jamaica 3 Pack (4.23 oz Each) Concentrated Formula Brightens & Whitens Without Bleach Cleaner & Fresher Laundry**Blue Mountain Country**$8.30**4.7★607 rev](https://www.amazon.com/dp/B07VR89J8V) [3**Blue Soap for Tattoo Procedure - 16.9oz (500ml) - Cleans and Soothes Skin - High Concentrate Solution - Made in The USA by TATLAB INC**XTREME**$13.98**4.6★123 rev](https://www.amazon.com/dp/B0D8LX6NFM) [4**Natouch Antifungal Medicated Soap Bar Tea Tree Oil Body Soap Bar Athletes Foot Jock Itch Ringworm Yeast Infection Treatment for Humans With Natural Tea Tree Oil Eucalyptus Oil and Lavender Oil**Natouch**$9.37**4.3★154 rev](https://www.amazon.com/dp/B0CPJQXZ7M) [5**iseheri Ultra Concentrated Tattoo Cleaning Soap (10 oz) with 120ml Foaming Bottle and 8 oz Squeeze Bottle Tattoo Supplies for Tattoos Piercings Skin and Equipment Cleaning(blue)**iseheri**$13.27**4.8★100 rev](https://www.amazon.com/dp/B0FX39KHS5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**One Tattoo World Classic Highly Concentrated Tattoo Soap Equivalent as Green Soap Smells Better for Tattoo Aftercare or Regular Home & Office with 10 Times of Water Dilution Blue OTW-PPSoap500B**One Tattoo World**$15.06**5 rev7mo ago](https://www.amazon.com/dp/B0G6YVXQGB) [**iseheri Ultra Concentrated Tattoo Cleaning Soap (10 oz) with 120ml Foaming Bottle and 8 oz Squeeze Bottle Tattoo Supplies for Tattoos Piercings Skin and Equipment Cleaning(blue)**iseheri**$13.27**100 rev8mo ago](https://www.amazon.com/dp/B0FX39KHS5) [**Bomber Blue Laundry Soap Bar 3 Pack Heavy Duty Stain Remover Brightening Laundry Bar Soap for All Fabrics**Kendel**$9.18**67 rev1y ago](https://www.amazon.com/dp/B0F4MD73PZ) [**Blue Soap for Tattoo Procedure - 16.9oz (500ml) - Cleans and Soothes Skin - High Concentrate Solution - Made in The USA by TATLAB INC**XTREME**$13.98**123 rev2y ago](https://www.amazon.com/dp/B0D8LX6NFM) [**Natouch Antifungal Medicated Soap Bar Tea Tree Oil Body Soap Bar Athletes Foot Jock Itch Ringworm Yeast Infection Treatment for Humans With Natural Tea Tree Oil Eucalyptus Oil and Lavender Oil**Natouch**$9.37**154 rev2y ago](https://www.amazon.com/dp/B0CPJQXZ7M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natouch Antifungal Medicated Soap Bar Tea Tree Oil Body Soap Bar Athletes Foot Jock Itch Ringworm Yeast Infection Treatment for Humans With Natural Tea Tree Oil Eucalyptus Oil and Lavender Oil**Natouch**$9.37**4.3★**▲ 165%**](https://www.amazon.com/dp/B0CPJQXZ7M) [**One Tattoo World Classic Highly Concentrated Tattoo Soap Equivalent as Green Soap Smells Better for Tattoo Aftercare or Regular Home & Office with 10 Times of Water Dilution Blue OTW-PPSoap500B**One Tattoo World**$15.06**4.0★**▲ 84%**](https://www.amazon.com/dp/B0G6YVXQGB) [**iseheri Ultra Concentrated Tattoo Cleaning Soap (10 oz) with 120ml Foaming Bottle and 8 oz Squeeze Bottle Tattoo Supplies for Tattoos Piercings Skin and Equipment Cleaning(blue)**iseheri**$13.27**4.8★**▲ 23%**](https://www.amazon.com/dp/B0FX39KHS5) [**Jamaican Blue Power Laundry Soap 4.23 Ounce (Pack of 3)**BluePower**$6.67**4.5★**▲ 13%**](https://www.amazon.com/dp/B0067SEHPS) [**Jabon Rey**DERSA**$7.26**4.7★**— 10%**](https://www.amazon.com/dp/B078861TXW)
**~~View all trending →~~**
## **What buyers say about blue soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**18%
*“Great cleaning soap”*
**Smell**17%
*“Love the clean smell”*
**Quality-Overall**8%
*“Good quality”*
**Ease Of Use**7%
*“Useful”*
**Cleansing**5%
*“This ultra tattoo cleaning soap is an Amazing product works really well”*
**Efficiency**5%
*“Works”*
**Washability**5%
*“Great for laundry”*
**Advertised Vs Actual Product**4%
*“meeting my expectations”*
**Allergies**4%
*“It cleans the skin well during the process, doesnt irritate, and has a mild scent”*
**Value For Money**3%
*“A good value”*
### **What buyers complain about **
**Stain Resistance**25%
*“Takes stains right out of jerseys and pants”*
**Smell**25%
*“Heavy perfume scented”*
**Size-Overall**11%
*“The bottle is large”*
**Color**8%
*“It stained my white shirt blue”*
**Residue**3%
*“Knocked out the annoying purple residue left behind on the skin from the transfer paper”*
### **Top return reasons **
**Size-Overall**27%
**Color**18%
**Advertised Vs Actual Product**18%
**Defective Material/Parts**9%
**Contamination**9%
**Stain Resistance**9%
**Leak-Proof**9%
## **Common questions**
- **Is blue soap profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the blue soap niche?**
- 8 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in blue soap?**
- Top complaints mined from reviews: Stain Resistance, Smell, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the blue soap niche?**
- Listings span $6.67–$15.06; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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