---
title: "Blue Gingham Plates — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blue-gingham-plates"
last_updated: "2026-08-10T14:19:07.099Z"
locale: en
meta:
description: "Niche score 55/100 · $38K/yr market · 63K searches/yr · $17.15 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $38K/yr market · 63K searches/yr · $17.15 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Gingham Plates — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **blue gingham plates**
**Worth a look**
Shows a thin review moat (156 avg reviews), but a small market ($38K/yr) keeps it on the watch list.
Market size 9Growth 59Conversion 44Competition 76Returns 55Price range 77Avg price 80Brand share 82Review moat 92Quality gap 25
**Review moat**
**Great****155.51**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.93–$38.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+34.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 63K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue gingham plates is a $38K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue gingham plates market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#900**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **247 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**39%**
- NatNarr12% - PUEVENYI12% - QIYANPAX11% - Vyntra9% - LINHAXM9% - Houuqe8%
## **Demand**
Weekly Amazon search volume, last 13 weeks — +34.2% search growth over the last 90 days.
2K2KApr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/blue-gingham-plates/trend)
## **Top blue gingham plates search terms**
- **blue gingham plates**23K/yr+30.3%3.5% conv. - **blue gingham party supplies**19K/yr+29.6%1.8% conv. - **blue gingham paper plates**10K/yr+70.4%3.7% conv. - **blue checkered plates**6K/yr+20.6%1.1% conv. - **blue gingham plates and napkins**6K/yr+20.7%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/blue-gingham-plates/search-terms)
## **Top blue gingham plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**175 PCS Blue Gingham Party Supplies Includes Light Blue Gingham Paper Plates Cups Napkins Cutlery for Wedding Bridal Shower Birthday Baby Shower Party Decorations Serves 25**QIYANPAX**$18.02**4.6★88 rev](https://www.amazon.com/dp/B0FQHQZKGQ) [2**Vyntra 350 Pcs Blue Gingham Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plate Baby Boy Shower Birthday Party**Vyntra**$30.12**4.6★130 rev](https://www.amazon.com/dp/B0FJF5M4LP) [3**PUEVENYI 50PCS Light Blue Gingham Party Supplies - 7Inch Blue Scalloped Dessert Paper Plates and Napkins Set Disposable Plaid Dinner Party Set Cutlery for Baby Shower Birthday Wedding Serve 25**PUEVENYI**$8.76**4.7★76 rev](https://www.amazon.com/dp/B0DXPS6XCT) [4**DTFMZOV 50 Pcs Paper Plates 8.5 Inch Blue Gingham Plate Disposable Checkered Plaid Gingham Paper Plates for BBQ Picnic Baby Shower Birthday Wedding Party Supplies (Blue)**DTFMZOV**$15.83**4.5★21 rev](https://www.amazon.com/dp/B0FRZWJGL3) [5**NatNarr 30 Pcs Blue Gingham Plates 9 Inch Scalloped Blue Gingham Party Supplies Plaid Dessert Dinner Plates for Boy Baby Shower Wedding Birthday**NatNarr**$8.04**4.7★109 rev](https://www.amazon.com/dp/B0FBSDFSSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Gingham Plates and Napkins Cups Forks Knife Serves 24**YISKUOPU**$17.89**1 rev1mo ago](https://www.amazon.com/dp/B0GYNYSCHN) [**VIVAVENTURE 50 Pack Disposable Paper Plates 8.5 Inch Blue Gingham Paper Plates Disposable Plaid Decorative Dinner Dessert Serving Plates for Baby Shower Wedding Birthday Party**VIVAVENTURE**$16.54**8 rev2mo ago](https://www.amazon.com/dp/B0H2HK1XST) [**LINHAXM 175 PCS Blue Gingham Party Supplies for 25 Guests Includes Light Blue Gingham Paper Plates Cups Napkins Cutlery for Dinner Wedding Bridal Shower Birthday Baby Shower Party Decorations**LINHAXM**$17.86**10 rev3mo ago](https://www.amazon.com/dp/B0GVN18NYZ) [**Yahnwo 40PCS Blue Scalloped Paper Plates and Napkins 9 inch Gingham Plates Baby Shower Plates and Napkins Party Decorations for Dessert Baby Shower Wedding Birthday Serve 20 (Blue Gingham)**Yahnwo**$7.93**2 rev5mo ago](https://www.amazon.com/dp/B0GL2X1YFY) [**RVXHUA 150PCS Blue Gingham Party Supplies Baby Boy Shower Plates and Napkins Set for 50 Guests Checkered Disposable Tableware Party Decorations for Birthday Picnic & Family Gatherings**RVXHUA**$21.44**80 rev7mo ago](https://www.amazon.com/dp/B0G4VPM4BM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Gingham Plates and Napkins Cups Forks Knife Serves 24**YISKUOPU**$17.89**4.0★**▲ 134%**](https://www.amazon.com/dp/B0GYNYSCHN) [**VIVAVENTURE 50 Pack Disposable Paper Plates 8.5 Inch Blue Gingham Paper Plates Disposable Plaid Decorative Dinner Dessert Serving Plates for Baby Shower Wedding Birthday Party**VIVAVENTURE**$16.54**5.0★**▲ 133%**](https://www.amazon.com/dp/B0H2HK1XST) [**LINHAXM 175 PCS Blue Gingham Party Supplies for 25 Guests Includes Light Blue Gingham Paper Plates Cups Napkins Cutlery for Dinner Wedding Bridal Shower Birthday Baby Shower Party Decorations**LINHAXM**$17.86**4.7★**▲ 132%**](https://www.amazon.com/dp/B0GVN18NYZ) [**RVXHUA 150PCS Blue Gingham Party Supplies Baby Boy Shower Plates and Napkins Set for 50 Guests Checkered Disposable Tableware Party Decorations for Birthday Picnic & Family Gatherings**RVXHUA**$21.44**4.6★**▲ 121%**](https://www.amazon.com/dp/B0G4VPM4BM) [**100 PCS Blue Plates and Napkins Party Supplies Disposable Light Blue Scalloped Paper Plates Napkins and Forks for Wedding Bridal Shower Birthday Baby Shower**Oigco**$14.51**4.6★**▲ 92%**](https://www.amazon.com/dp/B0FYWJ2GC3)
**~~View all trending →~~**
## **What buyers say about blue gingham plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent quality & sturdy plates”*
**Strength**11%
*“Cups and plates are sturdy enough”*
**Value For Money**9%
*“Good product for the price”*
**Advertised Vs Actual Product**8%
*“Just as described, very cute”*
**Color**8%
*“The color of the whole set is perfect”*
**Design-Overall**7%
*“Good quality and colorful design”*
**Durability**5%
*“Held up perfectly”*
**Size-Overall**4%
*“Sizes”*
**Thickness**3%
*“The napkins are a good thickness”*
**Ease Of Use**3%
*“Convenient party pack”*
### **What buyers complain about **
**Thickness**24%
*“Thin”*
**Quality-Overall**12%
*“The straws arent the best quality”*
**Size-Overall**8%
*“The usable space on these plates is only slightly smaller than I'm used to”*
**Strength**7%
*“they are a bit too flimsy if you try to hold them in one hand while loading them up with heavier foods”*
**Smell**4%
*“Really bad chemical smell”*
**Weight Heavy**3%
*“Not the heaviest duty plates”*
**Value For Money**3%
*“I thought they would be cheap”*
**Ease Of Use**2%
*“Hard to separate”*
**Color**2%
*“More grey blue than baby blue”*
**Material Quality**1%
*“The blue gingham disposable plates, cups, napkins and tableware are not exceptionally sturdy materials,”*
### **Top return reasons **
**Color**33%
**Size-Overall**31%
**Material Quality**7%
**Quality-Overall**7%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Strength**3%
**Thin**3%
**Smell**1%
**Thickness**1%
## **Common questions**
- **Is blue gingham plates profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 43 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the blue gingham plates niche?**
- 30 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in blue gingham plates?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.8%.
- **What does it cost to enter the blue gingham plates niche?**
- Listings span $7.93–$38.87; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.
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