---
title: "Blue Electric Toothbrush — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blue-electric-toothbrush"
last_updated: "2026-08-10T15:28:58.983Z"
locale: en
meta:
description: "Niche score 45/100 · $123K/yr market · 131K searches/yr · $54.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $123K/yr market · 131K searches/yr · $54.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Electric Toothbrush — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **blue electric toothbrush**
**Skip it**
A deep review moat (20,906 avg reviews) — this niche doesn't clear our bar today.
Market size 28Growth 27Conversion 22Competition 76Returns 93Price range 48Avg price 92Brand share 23Review moat 16Quality gap 42
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.19**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Okay****$3.78–$180.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$123K**
$123K/yr · 131K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****20,906.37**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, blue electric toothbrush is a $123K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue electric toothbrush market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$163K–$217K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**164**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 79%
**Open market**
**7%**
- Oral-B73% - 7AM2M7% - TheraBreath5% - Aquasonic3% - Onlyone3% - AJELU2% - Open — no brand owns it (8 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — +1.3% search growth over the last 90 days.
3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/blue-electric-toothbrush/trend)
## **Top blue electric toothbrush search terms**
- **oral**76K/yr+9.4%0.7% conv. - **oral b pro 2000**6K/yr+34.8%0.5% conv. - **blue electric toothbrush**8K/yr-14.2%3.1% conv. - **electric toothbrush blue**7K/yr-1.4%4.0% conv. - **oral b 9000**4K/yr+67.4%0.1% conv. - **oral b electric toothbrush purple**4K/yr-10.8%2.9% conv. - **oral-b pro 3000**3K/yr+24.6%1.1% conv. - **oral b pro toothbrush**4K/yr-2.1%6.4% conv. - **oral b electric toothbrush white**4K/yr-28.4%13.2% conv. - **oral b electric toothbrush blue**4K/yr-28.0%8.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/blue-electric-toothbrush/search-terms)
## **Top blue electric toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro 1000 Rechargeable Electric Toothbrush White**Oral-B**$45.33**4.5★62,312 rev](https://www.amazon.com/dp/B003UKM9CO) [2**Oral-B Pro 1000 CrossAction Electric Toothbrush Green**Oral-B**$48.22**4.5★9,651 rev](https://www.amazon.com/dp/B07XG68WX2) [3**Oral-B Pro 1000 Rechargeable Electric Toothbrush Black**Oral-B**$46.12**4.6★79,218 rev](https://www.amazon.com/dp/B01AKGRTUM) [4**7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30Days (Blue)**7AM2M**$9.98**4.5★3,481 rev](https://www.amazon.com/dp/B0D97VXVRZ) [5**Oral-B Pro 5000 Smartseries Power Rechargeable Electric Toothbrush with Bluetooth Connectivity Black Edition**Oral-B**$67.58**4.6★13,919 rev](https://www.amazon.com/dp/B07KQ47SJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Rechargeable Electric Toothbrush iO2 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums Dark Blue**Oral-B**$59.68**114 rev5mo ago](https://www.amazon.com/dp/B0FTTXWTQ7) [**7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30Days (Blue)**7AM2M**$9.98**3,481 rev2y ago](https://www.amazon.com/dp/B0D97VXVRZ) [**Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care**Onlyone**$22.86**7,891 rev2y ago](https://www.amazon.com/dp/B0D5RFBB7M) [**Oral-B Rechargeable Electric Toothbrush iO3 Clean & Protect 3 Cleaning Modes Visual Pressure Sensor to Protect Gums Blue**Oral-B**$77.18**744 rev3y ago](https://www.amazon.com/dp/B0BP69FS5K) [**AJELU IPX7 Waterproof Sonic Electric Toothbrush for Adults 2-Hour Fast Charging Smart Timer 5 Brushing Modes 8 Brush Heads 30-Day Battery Life Blue**AJELU**$9.39**13,236 rev3y ago](https://www.amazon.com/dp/B0B9RQW6WK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Rechargeable Electric Toothbrush iO2 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums Dark Blue**Oral-B**$59.68**4.7★**▲ 191%**](https://www.amazon.com/dp/B0FTTXWTQ7) [**Oral-B Rechargeable Electric Toothbrush iO5 Customizable Clean 5 Cleaning Modes Visual Pressure Sensor to Protect Gums Travel Case White**Oral-B**$95.89**4.5★**▲ 131%**](https://www.amazon.com/dp/B0B5YPZS45) [**Oral-B Smart 5000 Rechargeable Electric Powered Toothbrush Black with Travel Case and Bluetooth - Visible Pressure Sensor to Protect Gums - 5 Cleaning Modes - 2 Minute Timer**Oral-B**$72.15**4.6★**▲ 103%**](https://www.amazon.com/dp/B00O8ODHOA) [**Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored**Oral-B**$8.74**4.6★**▲ 63%**](https://www.amazon.com/dp/B008I2IKI6) [**Onlyone Rechargeable Cordless Water Flosser with Adjustable Water Pressure for Daily Oral Care Power Dental Flosser for Home and Travel Use Portable Oral Irrigator for Sensitive Gums and Braces Care**Onlyone**$22.86**4.4★**▲ 58%**](https://www.amazon.com/dp/B0D5RFBB7M)
**~~View all trending →~~**
## **What buyers say about blue electric toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Much less expensive”*
**Quality-Overall**15%
*“Excellent Product”*
**Advertised Vs Actual Product**6%
*“As Expected”*
**Ease Of Use**5%
*“EASY TO USE”*
**Charging**5%
*“Charges quickly”*
**Efficiency**5%
*“It works quickly”*
**Size-Overall**4%
*“Fit as expected”*
**Ease Of Cleaning**4%
*“Cleans Well”*
**Tooth Brightening**4%
*“it makes my teeth feel great”*
**Cleansing**3%
*“Clean teeth”*
### **What buyers complain about **
**Charging**17%
*“Will not recharge”*
**Durability**17%
*“Did not last a year”*
**Quality-Overall**7%
*“Terrible quality control”*
**Battery Life**6%
*“Bad Battery Life”*
**Size-Overall**5%
*“Doesn't fit”*
**Value For Money**4%
*“too expensive”*
**Ease Of Use**4%
*“Hard to use”*
**Functionality-Overall**3%
*“Barely works”*
**Ease Of Cleaning**3%
*“Impossible to keep clean”*
**Design-Overall**2%
*“The design is flawed”*
### **Top return reasons **
**Size-Overall**22%
**Charging**18%
**Functionality-Overall**11%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**5%
**Product Condition**3%
**Defective Material/Parts**3%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is blue electric toothbrush profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blue electric toothbrush niche?**
- 14 brands and 164 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in blue electric toothbrush?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.1%.
- **What does it cost to enter the blue electric toothbrush niche?**
- Listings span $3.78–$180.91; the average listing price is $54.19 (sweet spot $15–$100). The average incumbent carries 20,906 reviews — the moat a new listing must climb.
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