---
title: "Blissy Sleep Mask — $310K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/blissy-sleep-mask"
last_updated: "2026-08-10T09:50:52.420Z"
locale: en
meta:
description: "Niche score 41/100 · $310K/yr market · 239K searches/yr · $17.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $310K/yr market · 239K searches/yr · $17.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blissy Sleep Mask — $310K/yr Amazon US Niche (2026) - Flapen"
---
# **blissy sleep mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 33Conversion 77Competition 10Returns 72Price range 70Avg price 81Brand share 0Review moat 15Quality gap 35
**Avg price**
**Great****$17.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.89–$26.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$310K**
$310K/yr · 239K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,381.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blissy sleep mask is a $310K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blissy sleep mask market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$351K–$439K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- ALASKA BEAR73% - BLISSY23% - MZOO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/blissy-sleep-mask/trend)
## **Top blissy sleep mask search terms**
- **alaska bear sleep mask**88K/yr+0.5%11.3% conv. - **blissy eye mask**19K/yr+89.8%3.5% conv. - **blissy sleep mask**36K/yr-32.6%4.1% conv. - **alaska bear silk sleep mask**8K/yr+195.8%11.0% conv. - **silk sleep mask with eye cups**9K/yr+9.2%0.0% conv. - **alaska bear natural silk sleep mask**8K/yr+14.6%11.0% conv. - **alaska bear**9K/yr+18.6%5.7% conv. - **silk contoured sleep mask**6K/yr+8.5%0.3% conv. - **mulberry silk eye sleeping mask**6K/yr-10.4%0.3% conv. - **sleep mask alaska bear**5K/yr+3.9%9.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/blissy-sleep-mask/search-terms)
## **Top blissy sleep mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$93K40%$124K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alaska Bear Sleep Mask Silk Eye Cover with Shaped Pad Machine Washable**ALASKA BEAR**$9.89**4.5★37,045 rev](https://www.amazon.com/dp/B00GSO1D9O) [2**Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)**BLISSY**$26.87**4.4★1,164 rev](https://www.amazon.com/dp/B0BFDGC7CC) [3**ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black**ALASKA BEAR**$17.79**4.6★15,653 rev](https://www.amazon.com/dp/B07R558RLV) [4**Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)**ALASKA BEAR**$14.82**4.7★3,246 rev](https://www.amazon.com/dp/B07L91H64N) [5**ALASKA BEAR Sleep Mask 2 Straps Mulberry Silk Twin Thin Elastic Bands Stay Put All Night Smooth Eye Mask Two Adjustable Head Strings and Nose Baffle**ALASKA BEAR**$16.84**4.5★5,141 rev](https://www.amazon.com/dp/B00S5Q826U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Champagne)**BLISSY**$26.49**1,164 rev2y ago](https://www.amazon.com/dp/B0CWQZYFHD) [**Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Non Adjustable)**BLISSY**$26.87**1,164 rev3y ago](https://www.amazon.com/dp/B0BFDGC7CC) [**MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black**MZOO**$14.44**99,984 rev7y ago](https://www.amazon.com/dp/B07KC5DWCC) [**ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black**ALASKA BEAR**$17.79**15,653 rev8y ago](https://www.amazon.com/dp/B07R558RLV) [**Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)**ALASKA BEAR**$14.82**3,246 rev8y ago](https://www.amazon.com/dp/B07L91H64N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blissy Silk Sleep Mask - Eye Sleeping Mask for Women & Men for Total Blackout - 100% Pure Mulberry Silk 22 Momme 6a Fibers - Blindfold Sleep Mask Side Sleeper Eye Cover (Champagne)**BLISSY**$26.49**4.4★**▲ 175%**](https://www.amazon.com/dp/B0CWQZYFHD) [**Alaska Bear Sleep Mask Silk Eye Cover with Shaped Pad Machine Washable**ALASKA BEAR**$9.89**4.5★**▲ 20%**](https://www.amazon.com/dp/B00GSO1D9O) [**MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women Zero Eye Pressure 3D Sleeping Mask Light Blocking Patented Design Night Blindfold Soft Eye Shade Cover for Travel Black**MZOO**$14.44**4.6★**▲ 20%**](https://www.amazon.com/dp/B07KC5DWCC) [**ALASKA BEAR Sleep Mask Memory Foam Contoured Eye Cups for Women and Men Soft 3D Blackout Eye Mask for Sleeping No Pressure on Eyelids and Eyelashes Protection Earplugs Set Black**ALASKA BEAR**$13.16**4.6★**— 8%**](https://www.amazon.com/dp/B07CPWZSZN) [**ALASKA BEAR Sleep Mask for Side Sleepers Patented Design Cup-Shaped and Extra-Soft 100 Blackout Eye Mask Shades Cover for Men and Women Home or Travel Machine Washable Black**ALASKA BEAR**$17.79**4.6★**— 3%**](https://www.amazon.com/dp/B07R558RLV)
**~~View all trending →~~**
## **What buyers say about blissy sleep mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Light weight comfortable”*
**Sleep Quality**12%
*“Sleep better”*
**Eye-Hygiene**8%
*“Amazingly good eye mask - so comfortable”*
**Soft Feel**6%
*“So soft”*
**Quality-Overall**5%
*“The mask is good quality, blocks out any and all light”*
**Size-Overall**5%
*“secure fit”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**3%
*“Arrived as described”*
**Efficiency**2%
*“Works well”*
**Adjustability/Rotatability/Reclining**2%
*“Easy to adjust”*
### **What buyers complain about **
**Sleep Quality**9%
*“irritated my sleep”*
**Comfort-Overall**7%
*“It was uncomfortable”*
**Size-Overall**6%
*“Too big”*
**Durability**6%
*“falls apart if used daily for 6 months”*
**Strap/String Quality**4%
*“bad strap”*
**Value For Money**4%
*“the high cost”*
**Stain Resistance**3%
*“Stains fabrics/bedding”*
**Stretchability/Expandability/Elasticity**3%
*“elastic stretches out quickly”*
**Quality-Overall**3%
*“Low quality”*
**Material Quality**3%
*“The material feels cheap”*
### **Top return reasons **
**Size-Overall**32%
**Comfort-Overall**25%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Material Quality**4%
**Strap/String Quality**3%
**Weight Heavy**3%
**Quality-Overall**3%
**Value For Money**2%
**Sleep Quality**2%
## **Common questions**
- **Is blissy sleep mask profitable to sell on Amazon United States?**
- The niche generates $310K/yr across 8 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the blissy sleep mask niche?**
- 3 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blissy sleep mask?**
- Top complaints mined from reviews: Sleep Quality, Comfort-Overall, Size-Overall. The return rate is 2.1%.
- **When does demand for blissy sleep mask peak?**
- Demand peaks in Jan–Jul–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the blissy sleep mask niche?**
- Listings span $9.89–$26.87; the average listing price is $17.54 (sweet spot $15–$100). The average incumbent carries 22,381 reviews — the moat a new listing must climb.
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