---
title: "Bleach Wipes — $855K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bleach-wipes"
last_updated: "2026-08-10T07:36:35.516Z"
locale: en
meta:
description: "Niche score 48/100 · $855K/yr market · 386K searches/yr · $13.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $855K/yr market · 386K searches/yr · $13.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bleach Wipes — $855K/yr Amazon US Niche (2026) - Flapen"
---
# **bleach wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 23Conversion 98Competition 32Returns 99Price range 70Avg price 59Brand share 0Review moat 10Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$855K**
$855K/yr · 386K searches
**Price range**
**Good****$4.80–$38.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.07**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****31,740.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bleach wipes is a $855K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Apr–May–Jun–Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bleach wipes market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$784K–$1.0M**
- units × avg price
- **Conversion rate**
- **17.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**135**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Clorox41% - Amazon Basics28% - Lysol20% - PDI6% - Juniper CLEAN5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -3.4% search growth over the last 90 days.
200K150KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Apr, May, Jun, Jul, Dec · busiest ÷ quietest = 18.7×
[**Open Trend **](https://flapen.com/research/us/health-household/bleach-wipes/trend)
## **Top bleach wipes search terms**
- **bleach wipes**246K/yr-9.7%11.5% conv. - **bleach wipes disinfecting**37K/yr+15.2%13.5% conv. - **clorox bleach wipes**30K/yr+3.1%7.3% conv. - **bleach wipes for cleaning**21K/yr-2.4%9.0% conv. - **clorox wipes with bleach**10K/yr+29.5%6.1% conv. - **bleach wipe**3K/yr+121.4%4.6% conv. - **clorox wipes 150 count**5K/yr-36.9%11.4% conv. - **wipes with bleach**4K/yr+7.4%5.2% conv. - **clorox wipes 4 pack**11K/yr+102.5%13.7% conv. - **clorox bleach wipes disinfecting wipes**2K/yr+66.0%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/bleach-wipes/search-terms)
## **Top bleach wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$85K20%$171K30%$256K40%$342K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★93,089 rev](https://www.amazon.com/dp/B07F246YG1) [2**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)**Clorox**$12.29**4.8★119,808 rev](https://www.amazon.com/dp/B00HSC9F2C) [3**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)**Clorox**$16.34**4.9★5,815 rev](https://www.amazon.com/dp/B0CYDBCSR7) [4**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)**Lysol**$12.96**4.8★23,089 rev](https://www.amazon.com/dp/B0BNNVT2VH) [5**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Crisp Linen Scent 80 ct.**Lysol**$4.80**4.8★36,555 rev](https://www.amazon.com/dp/B00FLFIGF0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**2,461 rev7mo ago](https://www.amazon.com/dp/B0G3RGV4KR) [**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)**Clorox**$16.34**5,815 rev2y ago](https://www.amazon.com/dp/B0CYDBCSR7) [**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 2 (Package May Vary)**Clorox**$9.63**6,999 rev2y ago](https://www.amazon.com/dp/B0CKGBWW8D) [**PDI Sani-Cloth Bleach Disinfecting and Cleaning 160 Count Canister Medium 6 x 5 Wipes Hospital-Grade Bleach for Healthcare Vet and C. Diff Households**PDI**$22.22**64 rev3y ago](https://www.amazon.com/dp/B0BZFK66YK) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Crisp Linen + Mango & Hibiscus Scent 80 ct. (3 Pack)**Lysol**$12.27**2,136 rev3y ago](https://www.amazon.com/dp/B0BRYMHCZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clorox Disinfecting Wipes Back to School Bleach Free Fresh Scent 75 Count (Pack May Vary)**Clorox**$4.92**4.8★**▲ 184%**](https://www.amazon.com/dp/B01AIPVDI4) [**Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count**Clorox**$4.94**4.8★**▲ 116%**](https://www.amazon.com/dp/B0BG3GMBYK) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**4.7★**▲ 54%**](https://www.amazon.com/dp/B0G3RGV4KR) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★**▲ 35%**](https://www.amazon.com/dp/B07F246YG1) [**PDI Sani-Cloth Bleach Disinfecting and Cleaning 160 Count Canister Medium 6 x 5 Wipes Hospital-Grade Bleach for Healthcare Vet and C. Diff Households**PDI**$22.22**4.6★**▲ 34%**](https://www.amazon.com/dp/B0BZFK66YK)
**~~View all trending →~~**
## **What buyers say about bleach wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Cleans great”*
**Value For Money**16%
*“Great Deal”*
**Smell**16%
*“Smell fresh”*
**Quality-Overall**11%
*“quality cleaner”*
**Cleansing**5%
*“Cleanse well”*
**Ease Of Use**5%
*“Very handy”*
**Disinfection**5%
*“Excellent disinfectant”*
**Advertised Vs Actual Product**5%
*“As described”*
**Efficiency**2%
*“Work ok”*
**Durability**1%
*“they wipes are very durable”*
### **What buyers complain about **
**Leak-Proof**32%
*“LEAKS”*
**Moist/Dry**13%
*“Dried out”*
**Smell**6%
*“Scents are too strong”*
**Ease Of Cleaning**6%
*“Might as well not have cleaned”*
**Size-Overall**3%
*“They are larger”*
**Value For Money**3%
*“Too expensive”*
**Quality-Overall**3%
*“Poor quality control”*
**Ease Of Use**2%
*“Package hard to open”*
**Thickness**1%
*“They are not as thick as I thought they would be”*
**Contamination**1%
*“exposed the wipes”*
### **Top return reasons **
**Leak-Proof**51%
**Moist/Dry**11%
**Size-Overall**9%
**Value For Money**8%
**Smell**6%
**Advertised Vs Actual Product**3%
**Ease Of Cleaning**2%
**Contamination**1%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is bleach wipes profitable to sell on Amazon United States?**
- The niche generates $855K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bleach wipes niche?**
- 5 brands and 135 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bleach wipes?**
- Top complaints mined from reviews: Leak-Proof, Moist/Dry, Smell. The return rate is 0.2%.
- **When does demand for bleach wipes peak?**
- Demand peaks in Jan–Feb–Apr–May–Jun–Jul–Dec; the busiest month runs 18.7× the quietest.
- **What does it cost to enter the bleach wipes niche?**
- Listings span $4.80–$38.93; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 31,740 reviews — the moat a new listing must climb.
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