---
title: "Black Wrapping Paper — $493K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-wrapping-paper"
last_updated: "2026-08-10T05:15:11.507Z"
locale: en
meta:
description: "Niche score 45/100 · $493K/yr market · 646K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $493K/yr market · 646K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Wrapping Paper — $493K/yr Amazon US Niche (2026) - Flapen"
---
# **black wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($5.58–$12.90) — this niche doesn't clear our bar today.
Market size 59Growth 19Conversion 83Competition 38Returns 73Price range 0Avg price 23Brand share 60Review moat 43Quality gap 24
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$493K**
$493K/yr · 646K searches
**Review moat**
**Okay****2,192.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.58–$12.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black wrapping paper is a $493K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black wrapping paper market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$419K–$503K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**24%**
- RUSPEPA34% - Winjeto11% - woric8% - PH PERKHOMY8% - DYSHIPEN8% - Ribbli7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
80K60KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/health-household/black-wrapping-paper/trend)
## **Top black wrapping paper search terms**
- **black wrapping paper**442K/yr-14.2%7.5% conv. - **black wrapping paper for gifts**60K/yr-23.8%6.0% conv. - **black gift wrapping paper**34K/yr-1.0%4.8% conv. - **matte black wrapping paper**31K/yr+0.5%6.2% conv. - **wrapping paper black**24K/yr+1.4%5.5% conv. - **black gift wrap**17K/yr+3.5%4.2% conv. - **black matte wrapping paper**13K/yr-13.4%6.8% conv. - **black wrapping paper roll**12K/yr-2.1%5.9% conv. - **papel de regalo negro**4K/yr+0.2%3.4% conv. - **gift wrapping paper black**4K/yr+11.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-wrapping-paper/search-terms)
## **Top black wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$99K30%$148K40%$197K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Matte Black Wrapping Paper - Solid Color Matte Gift Wrapping Paper Roll Perfect for Wedding Birthday for Men Christmas Baby Shower Graduation Gift Fathers Day Gifts - 17 Inch X 16.5 Feet**RUSPEPA**$7.71**4.6★7,439 rev](https://www.amazon.com/dp/B0CYGK82DM) [2**Black Wrapping Paper - Solid Color Mystical Matte Black Gift Wrapping Paper Roll Perfect for Men Women Boys Girls Wedding Birthday Christmas Graduation Valentines Day Fathers Gifts - 17 x 120 inch**Winjeto**$7.76**4.3★210 rev](https://www.amazon.com/dp/B0F8NRVTQP) [3**PerkHomy Black Wrapping Paper Roll Kraft Paper for Gift Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table (Black 17.5 x 80)**PH PERKHOMY**$10.26**4.7★5,318 rev](https://www.amazon.com/dp/B0CSWZ34RG) [4**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)**DYSHIPEN**$12.90**4.9★40 rev](https://www.amazon.com/dp/B0GDY7QL8Z) [5**Ribbli Black Metallic Wrapping Paper Matte Black Solid Color Paper Perfect for Birthday Christmas Baby Shower Wedding Valentines Day- 17Inch x 394Inch(33Feet)**Ribbli**$9.75**4.7★558 rev](https://www.amazon.com/dp/B0CYBXBSX8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Wrapping Paper -Mini Roll- 17 Inch X 33 Feet Solid Color Pearly Shiny**woric**$9.95**414 rev5mo ago](https://www.amazon.com/dp/B0GMWG5MBD) [**woric 17In X 33Ft Black Wrapping Paper Roll Metallic Wrapping Paper for Men**woric**$9.41**121 rev5mo ago](https://www.amazon.com/dp/B0GKFR1FFR) [**MAYPLUSS Black Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet**MAYPLUSS**$6.93**166 rev5mo ago](https://www.amazon.com/dp/B0GHMJYN8H) [**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)**DYSHIPEN**$12.90**40 rev6mo ago](https://www.amazon.com/dp/B0GDY7QL8Z) [**Black Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Lustre Paper Gift Wrapping Paper Roll for Graduation Gifts Fathers Day Mens Birthday Wedding DIY Bouquet Christmas Halloween**Donyang**$8.03**263 rev10mo ago](https://www.amazon.com/dp/B0FNM77P91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Wrapping Paper -Mini Roll- 17 Inch X 33 Feet Solid Color Pearly Shiny**woric**$9.95**4.5★**▲ 468%**](https://www.amazon.com/dp/B0GMWG5MBD) [**MAYPLUSS Black Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet**MAYPLUSS**$6.93**4.3★**▲ 426%**](https://www.amazon.com/dp/B0GHMJYN8H) [**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Black 17 Inch)**DYSHIPEN**$12.90**4.9★**▲ 385%**](https://www.amazon.com/dp/B0GDY7QL8Z) [**woric 17In X 33Ft Black Wrapping Paper Roll Metallic Wrapping Paper for Men**woric**$9.41**4.6★**▲ 380%**](https://www.amazon.com/dp/B0GKFR1FFR) [**Garbendy Black Wrapping Paper Roll - Solid Color Pearly - Lustre Paper Perfect for Fathers Day Birthday Baby Shower Party - 17 Inch X 33 Feet**Garbendy**$7.19**4.4★**▲ 298%**](https://www.amazon.com/dp/B0F5Q2SZ1C)
**~~View all trending →~~**
## **What buyers say about black wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Much better than what I usually buy in the store that wraps every where while Im cutting and taping”*
**Value For Money**9%
*“Worth the money”*
**Thickness**9%
*“Thick and durable”*
**Color**7%
*“Color is perfect”*
**Advertised Vs Actual Product**7%
*“Gets the job done”*
**Ease Of Use**6%
*“Easy to Use”*
**Size-Overall**6%
*“Perfect size”*
**Durability**4%
*“durable”*
**Material Quality**3%
*“The wrap material is the right thickness and very durable”*
**Strength**3%
*“They were not flimsy, very strong and prettyyy”*
### **What buyers complain about **
**Size-Overall**25%
*“Smaller size”*
**Thickness**17%
*“Thick”*
**Smell**8%
*“Weird smell”*
**Value For Money**4%
*“Not worth your money”*
**Ease Of Use**4%
*“is not very easy to use”*
**Instructions/User Manual/Troubleshooting**4%
*“not what i expected this is very similar to instruction paper”*
**Color**3%
*“The color is a may black”*
**Measurement/Reading Accuracy**2%
*“I was not good at guessing measurements”*
**Quality-Overall**2%
*“Its not the best quality its very thick so kids cant tear through it”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**19%
**Color**10%
**Advertised Vs Actual Product**8%
**Thin**7%
**Material Quality**5%
**Quality-Overall**3%
**Thickness**2%
**Functionality-Overall**2%
**Smell**1%
## **Common questions**
- **Is black wrapping paper profitable to sell on Amazon United States?**
- The niche generates $493K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black wrapping paper niche?**
- 15 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in black wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.1%.
- **When does demand for black wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the black wrapping paper niche?**
- Listings span $5.58–$12.90; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 2,193 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)