---
title: "Trend — black tourmaline - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-tourmaline/trend"
last_updated: "2026-08-10T21:51:36.577Z"
locale: en
meta:
  description: "Niche score 60/100 · $298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $298K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black tourmaline - Flapen"
---

# **black tourmaline**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 23Conversion 40Competition 85Returns 89Price range 81Avg price 57Brand share 88Review moat 75Quality gap 42

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$4.81–$65.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****514.82**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.81**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$298K**

$298K/yr · 729K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend