---
title: "Black Toothbrush — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-toothbrush"
last_updated: "2026-08-10T02:44:28.223Z"
locale: en
meta:
description: "Niche score 44/100 · $139K/yr market · 118K searches/yr · $14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $139K/yr market · 118K searches/yr · $14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Toothbrush — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **black toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 21Conversion 80Competition 38Returns 93Price range 80Avg price 68Brand share 17Review moat 20Quality gap 33
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$2.06–$71.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$139K**
$139K/yr · 118K searches
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,422**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black toothbrush is a $139K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black toothbrush market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$142K–$177K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**65**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**4%**
- MOON39% - Oral-B32% - Colgate13% - Marvis5% - Tetragonal tree5% - Aquasonic2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/black-toothbrush/trend)
## **Top black toothbrush search terms**
- **black toothbrush**66K/yr-7.8%6.8% conv. - **moon toothbrush**27K/yr-19.1%9.8% conv. - **toothbrush black**12K/yr+7.3%9.0% conv. - **moon electric toothbrush**5K/yr+4.6%1.6% conv. - **black tooth brush**5K/yr-10.3%6.9% conv. - **black toothbrushes**3K/yr-24.4%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-toothbrush/search-terms)
## **Top black toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOON Soft Bristle Toothbrush 2-Pack - Extra Soft Toothbrushes for Adults Sensitive Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning**MOON**$9.42**4.6★3,690 rev](https://www.amazon.com/dp/B0952CZ2D5) [2**Oral-B 3D White Charcoal Manual Toothbrush 2-Pack Medium Bristles Teeth Whitening Brushes for Adults**Oral-B**$6.82**4.7★29,815 rev](https://www.amazon.com/dp/B07MH9CH76) [3**MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning**MOON**$16.94**4.6★3,690 rev](https://www.amazon.com/dp/B0CCSPMHC3) [4**Oral-B Cavity Defense 123 Black Toothbrush Medium (Pack of 4)**Oral-B**$7.06**4.5★11,845 rev](https://www.amazon.com/dp/B073HC7WHW) [5**Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack**Colgate**$8.34**4.6★1,649 rev](https://www.amazon.com/dp/B0D94PD25C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth**MOON**$9.34**3,690 rev4mo ago](https://www.amazon.com/dp/B0GNNHQCHF) [**Oral-B 3D White Brilliance toothbrushes 4 Count Toothbrush Extra Soft Tough on Plaque Gentle on Gums whitening Tooth Brush**Oral-B**$14.10**875 rev1y ago](https://www.amazon.com/dp/B0DPR5DKMG) [**Colgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack**Colgate**$2.06**20 rev1y ago](https://www.amazon.com/dp/B0DHWS8Y4N) [**Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack**Colgate**$8.34**1,649 rev1y ago](https://www.amazon.com/dp/B0D94PD25C) [**Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black**Marlincare**$24.36**921 rev1y ago](https://www.amazon.com/dp/B0DNF673KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Total Active Prevention Soft Bristle Whitening Toothbrush Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 1 Pack**Colgate**$2.06**4.7★**▲ 213%**](https://www.amazon.com/dp/B0DHWS8Y4N) [**MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth**MOON**$9.34**4.6★**▲ 177%**](https://www.amazon.com/dp/B0GNNHQCHF) [**Marlincare Electric Toothbrush for Adults Rechargeable Sonic Toothbrush with 180 Days Battery Life 5 Modes 48000VPM Motor Smart Timer IPX8 Waterproof 4 Brush Heads and Travel Case Black**Marlincare**$24.36**4.4★**▲ 125%**](https://www.amazon.com/dp/B0DNF673KY) [**MOON Soft Bristle Toothbrush 2 x 2-Pack - 4 Extra Soft Toothbrushes for Adults Gums & Teeth-Friendly - 720 Tapered Ultra-Fine Bristles per Brush for Gentle Deep Cleaning**MOON**$16.94**4.6★**▲ 35%**](https://www.amazon.com/dp/B0CCSPMHC3) [**Tetragonal tree Extra Soft Toothbrushes (6 Pack) - 20 000 Ultra Soft Bristles for Sensitive Teeth & Receding Gums | Dentist Recommended Gentle Cleaning | BPA-Free | Black**Tetragonal tree**$6.20**4.3★**▲ 34%**](https://www.amazon.com/dp/B0DJRDW31S)
**~~View all trending →~~**
## **What buyers say about black toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“fair price”*
**Quality-Overall**15%
*“Excellent Product”*
**Tooth Brightening**6%
*“My teeth are whiter as well”*
**Soft Feel**5%
*“Buttery soft”*
**Charging**5%
*“Charges quickly”*
**Battery Life**5%
*“Battery last long”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**5%
*“Easy brushing”*
**Brush Quality**4%
*“Super soft bristles”*
**Ease Of Cleaning**4%
*“Great cleaning”*
### **What buyers complain about **
**Durability**19%
*“Very disappointed with the durability”*
**Charging**14%
*“Stopped Charging”*
**Size-Overall**8%
*“one did not fit”*
**Quality-Overall**7%
*“Bad quality”*
**Hard Feel**5%
*“Way too rough”*
**Ease Of Cleaning**5%
*“doesn't clean well”*
**Ease Of Use**5%
*“Not easy to use”*
**Battery Life**3%
*“Battery no good”*
**Value For Money**3%
*“These are way overpriced”*
**Strength**2%
*“It is a flimsy product”*
### **Top return reasons **
**Size-Overall**17%
**Charging**14%
**Functionality-Overall**12%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Hard Feel**3%
**Comfort-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is black toothbrush profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black toothbrush niche?**
- 9 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in black toothbrush?**
- Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 1.1%.
- **When does demand for black toothbrush peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the black toothbrush niche?**
- Listings span $2.06–$71.28; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 12,422 reviews — the moat a new listing must climb.
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