---
title: "Black Plates — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-plates"
last_updated: "2026-08-10T02:44:47.354Z"
locale: en
meta:
description: "Niche score 65/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Plates — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **black plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 89Growth 24Conversion 42Competition 85Returns 78Price range 85Avg price 95Brand share 96Review moat 40Quality gap 32
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$34.48**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.4M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$8.28–$105.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,489.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black plates is a $1.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black plates market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**34%**
Top 20: 76%
**Top-5 click share**
**30%**
Top 20: 60%
**Open market**
**62%**
- PLASTICPRO9% - Gibson Elite8% - Quatish7% - E-far6% - Teivio4% - ejonirinjonir4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/black-plates/trend)
## **Top black plates search terms**
- **black plates**257K/yr-0.4%2.5% conv. - **black plastic plates**156K/yr+16.4%3.3% conv. - **black paper plates**130K/yr+21.6%4.6% conv. - **black plates disposable for party**103K/yr+6.1%3.5% conv. - **black dish set**119K/yr-19.9%0.9% conv. - **black plates and bowls sets**111K/yr-25.2%1.2% conv. - **black disposable plates**87K/yr+10.8%2.9% conv. - **black dinnerware sets**83K/yr-29.2%0.7% conv. - **black dishes**60K/yr-2.9%0.6% conv. - **black plate set**55K/yr-9.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-plates/search-terms)
## **Top black plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$49K6%$98K9%$147K12%$197K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLASTICPRO 100 PCS Black Plastic Plates Light Weight 9 Inch Plastic Dinner Plates Black Plates Disposable for Party and Wedding**PLASTICPRO**$14.46**4.1★1,583 rev](https://www.amazon.com/dp/B0C5JW776Y) [2**Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black**Quatish**$24.29**4.3★1,322 rev](https://www.amazon.com/dp/B0DPW1Q7L6) [3**Gibson Elite Pasco 16 Piece (Service for 4) Plates and Bowls Double Bowl Reactive Glaze Dishes Stoneware Ceramic Dinnerware Set - Black**Gibson Elite**$67.59**4.7★21,608 rev](https://www.amazon.com/dp/B0DNLQFSJ6) [4**EI 150pcs Black Plastic Plates Frosted Plastic Plate Premium Heavy Duty Black Plastic Plates Black Disposable Plates with Plastic Silverware 10.25 Dinner Plates and 7.5 Dessert Plate Wedding Party**ejonirinjonir**$36.80**4.5★290 rev](https://www.amazon.com/dp/B0D4DBG2S3) [5**BESTSTAR 200PCS Black Plastic Plates Set 100 10.25 inch Dinner Plates and 100 7.5 inch Dessert Plates Premium Disposable Plates for Party Graduation Party Supplies 2026**BESTSTAR**$47.94**4.7★795 rev](https://www.amazon.com/dp/B0D2RBKFMT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200pcs Black Plastic Party Plates Set Disposable Black Plates and Napkins for Party 50 Of Each 9 Dinner Plate Napkins Cups & Cutlery Plastic Dinnerware for Retirement Graduation Birthday BBQ**CLIYTICA**$25.82**109 rev10mo ago](https://www.amazon.com/dp/B0FQT9RL29) [**EWFEN Plates and Bowls Sets 12 Pieces Ceramic Dinnerware Set for 4 Stoneware Dishware Dishes Set Scratch Resistant Dishes Set Dishwasher & Microwave Safe Black**EWFEN**$41.90**246 rev11mo ago](https://www.amazon.com/dp/B0FMYDPC2N) [**Gibson Elite Deerfield 16-Piece Stoneware Dinnerware Set Matte Black Reactive Glaze Plates and Bowls Stackable Modern Design Service for 4 Microwave & Dishwasher Safe**Gibson Elite**$85.37**4,967 rev12mo ago](https://www.amazon.com/dp/B0FJNZ4NDM) [**Tyzarglef 105PCS Paper Plates and Napkins Set 7 Inch Scalloped Disposable Tableware with Forks for Birthdays Garden Parties & Outdoor Events Serves 35 (Black)**Tyzarglef**$12.44**193 rev1y ago](https://www.amazon.com/dp/B0FD2VYJ5X) [**Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black**Quatish**$24.29**1,322 rev1y ago](https://www.amazon.com/dp/B0DPW1Q7L6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200pcs Black Plastic Party Plates Set Disposable Black Plates and Napkins for Party 50 Of Each 9 Dinner Plate Napkins Cups & Cutlery Plastic Dinnerware for Retirement Graduation Birthday BBQ**CLIYTICA**$25.82**4.6★**▲ 186%**](https://www.amazon.com/dp/B0FQT9RL29) [**Exquisite Party Solids Black Plastic Plates For Party Supplies 7 Black Disposable Plates Heavy Duty 50 Pcs Plastic Dinnerware Sets Heavy Duty 350 GSM Disposable Dinnerware Set**Exquisite**$10.92**4.7★**▲ 62%**](https://www.amazon.com/dp/B00CQXKW5C) [**Bestluck 100PCS Black Plastic Dinner Plates 10inch Premium Hard Disposable Plates for Party Wedding**Bestluck**$33.96**4.7★**▲ 46%**](https://www.amazon.com/dp/B0D9VNFXSM) [**EI 150pcs Black Plastic Plates Frosted Plastic Plate Premium Heavy Duty Black Plastic Plates Black Disposable Plates with Plastic Silverware 10.25 Dinner Plates and 7.5 Dessert Plate Wedding Party**ejonirinjonir**$36.80**4.5★**▲ 38%**](https://www.amazon.com/dp/B0D4DBG2S3) [**Gibson Elite Deerfield 16-Piece Stoneware Dinnerware Set Matte Black Reactive Glaze Plates and Bowls Stackable Modern Design Service for 4 Microwave & Dishwasher Safe**Gibson Elite**$85.37**4.6★**▲ 33%**](https://www.amazon.com/dp/B0FJNZ4NDM)
**~~View all trending →~~**
## **What buyers say about black plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality set”*
**Value For Money**10%
*“Good deal”*
**Strength**10%
*“Nice sturdy set”*
**Durability**9%
*“they still look new”*
**Color**6%
*“Black color looks great”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Size-Overall**4%
*“Perfect size for every day use”*
**Design-Overall**3%
*“Love the design very unique”*
**Dishwasher Safe**3%
*“Easy to wash holds up in the dishwasher”*
**Ease Of Cleaning**3%
*“Extremely easy to wash”*
### **What buyers complain about **
**Size-Overall**16%
*“Too small”*
**Quality-Overall**13%
*“POOR QUALITY”*
**Color**6%
*“Not correct color”*
**Strength**5%
*“Not sturdy”*
**Material Quality**5%
*“Cheap plastic”*
**Thickness**4%
*“The plates were very thin as well”*
**Durability**4%
*“Not durable”*
**Rusts/Corrodes**3%
*“Started to show signs of rusting after one week”*
**Value For Money**3%
*“honestly not worth the price”*
**Dishwasher Safe**3%
*“Not dishwasher safe”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**17%
**Quality-Overall**8%
**Color**8%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Strength**6%
**Thin**4%
**Dishwasher Safe**2%
**Microwave Safe**1%
## **Common questions**
- **Is black plates profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 69 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the black plates niche?**
- 49 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in black plates?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
- **When does demand for black plates peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the black plates niche?**
- Listings span $8.28–$105.55; the average listing price is $34.48 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.
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