---
title: "Black Paper Towels — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-paper-towels"
last_updated: "2026-08-10T17:44:58.896Z"
locale: en
meta:
description: "Niche score 36/100 · $38K/yr market · 89K searches/yr · $21.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $38K/yr market · 89K searches/yr · $21.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Paper Towels — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **black paper towels**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 12Conversion 25Competition 11Returns 98Price range 83Avg price 91Brand share 0Review moat 67Quality gap 73
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.09–$41.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****837.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$38K**
$38K/yr · 89K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black paper towels is a $38K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black paper towels market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,736**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **33%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Renova51% - sysho25% - Gilprop16% - Who Gives A Crap6% - Iconikal2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.
5K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/black-paper-towels/trend)
## **Top black paper towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$19.08**4.3★1,319 rev](https://www.amazon.com/dp/B08GGQDJF8) [2**black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls**sysho**$24.68**3.9★12 rev](https://www.amazon.com/dp/B0FKT9P3DF) [3**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)**Gilprop**$25.37**3.8★102 rev](https://www.amazon.com/dp/B0FLPQJKMN) [4**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**4.6★1,882 rev](https://www.amazon.com/dp/B0D3JHNMZ7) [5**Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$17.98**4.3★1,607 rev](https://www.amazon.com/dp/B00XVKW12G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)**Gilprop**$25.37**102 rev11mo ago](https://www.amazon.com/dp/B0FLPQJKMN) [**black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls**sysho**$24.68**12 rev11mo ago](https://www.amazon.com/dp/B0FKT9P3DF) [**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**1,882 rev2y ago](https://www.amazon.com/dp/B0D3JHNMZ7) [**Iconikal 240-Sheet Gag Joke Money Toilet Paper $100 Dollar Bill 1 Roll**Iconikal**$10.09**495 rev5y ago](https://www.amazon.com/dp/B08MQP51LJ) [**Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$17.98**1,607 rev9y ago](https://www.amazon.com/dp/B00XVKW12G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**4.6★**▲ 126%**](https://www.amazon.com/dp/B0D3JHNMZ7) [**black toilet paper ultra-soft four-ply safe for use in the toilet strong elegant and unique black roll for modern bathroom decor 125 sheets 6 rolls**sysho**$24.68**3.9★**▲ 62%**](https://www.amazon.com/dp/B0FKT9P3DF) [**Renova Black Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$19.08**4.3★**▲ 60%**](https://www.amazon.com/dp/B08GGQDJF8) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Black)**Gilprop**$25.37**3.8★**— 4%**](https://www.amazon.com/dp/B0FLPQJKMN) [**Black Toilet Paper 3 ply Gift box 2 Rolls 140 Premium Quality sheets**Renova**$14.00**4.5★**— 8%**](https://www.amazon.com/dp/B01C1EHGPE)
**~~View all trending →~~**
## **What buyers say about black paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”*
**Gifting Purpose**15%
*“great product, fun gift”*
**Eco Friendliness**13%
*“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”*
**Soft Feel**10%
*“still soft”*
**Absorbency**6%
*“absorbancy etc.”*
**Design-Overall**4%
*“Because its decorative, I use it because its superior”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**3%
*“in terms of comfort”*
**Smell**2%
*“Smells good”*
**Strength**2%
*“it is strong”*
### **What buyers complain about **
**Value For Money**20%
*“is kind of expensive”*
**Thickness**10%
*“Too thin for me”*
**Hard Feel**10%
*“This is not soft”*
**Size-Overall**9%
*“The rolls are kind of small”*
**Allergies**4%
*“I am allergic to regular toilet paper”*
**Strength**4%
*“Flimsy”*
**Ease Of Cleaning**4%
*“mindful you are not to wipe too hard”*
**Texture/Consistency-Overall**4%
*“Was expecting a much softer product”*
**Stain Resistance**4%
*“Leaves a stain”*
**Smell**4%
*“Smells like nothing”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Size-Overall**18%
**Hard Feel**9%
**Quality-Overall**9%
**Thin**5%
**Material Quality**4%
**Stain Resistance**4%
**Thickness**4%
**Color**4%
**Value For Money**3%
## **Common questions**
- **Is black paper towels profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the black paper towels niche?**
- 5 brands and 8 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black paper towels?**
- Top complaints mined from reviews: Value For Money, Thickness, Hard Feel. The return rate is 0.4%.
- **When does demand for black paper towels peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the black paper towels niche?**
- Listings span $10.09–$41.91; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.
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