---
title: "Black Napkins — $473K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-napkins"
last_updated: "2026-08-10T00:16:12.694Z"
locale: en
meta:
description: "Niche score 58/100 · $473K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $473K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Napkins — $473K/yr Amazon US Niche (2026) - Flapen"
---
# **black napkins**
**Worth a look**
Shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 46Conversion 82Competition 60Returns 55Price range 64Avg price 76Brand share 84Review moat 41Quality gap 23
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.24–$33.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$473K**
$473K/yr · 344K searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,433.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black napkins is a $473K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black napkins market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$622K–$778K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**51%**
Top 20: 92%
**Top-5 click share**
**49%**
Top 20: 83%
**Open market**
**43%**
- Perfect Stix16% - Creative Converting14% - ESKAY PRODUCTS9% - Ginkgo7% - Simulinen6% - Party Solids5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/black-napkins/trend)
## **Top black napkins search terms**
- **black napkins**193K/yr+16.3%8.9% conv. - **black napkins disposable**36K/yr+42.1%8.4% conv. - **black dinner napkins**29K/yr+9.4%6.7% conv. - **black paper napkins**17K/yr+0.4%8.6% conv. - **black dinner napkins disposable**11K/yr+11.2%8.0% conv. - **black napkins for party**10K/yr-2.7%6.8% conv. - **napkins black**8K/yr+31.9%9.2% conv. - **black napkin**7K/yr+16.6%6.9% conv. - **black napkins bulk**5K/yr+42.0%4.6% conv. - **black disposable napkins**7K/yr+7.0%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-napkins/search-terms)
## **Top black napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$19K8%$38K12%$57K16%$76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perfectware 2 Ply Black Dinner Napkin Pack of 125**Perfect Stix**$11.92**4.7★2,697 rev](https://www.amazon.com/dp/B01MSJYG6A) [2**Creative Converting Party Tableware 2-Ply Luncheon Napkin Party Supplies One Size Black Velvet 50**Creative Converting**$5.77**4.7★14,109 rev](https://www.amazon.com/dp/B001GQNQWG) [3**Black Beverage Napkins (300 Count) 2-Ply Disposable Cocktail Napkins for Bar Weddings Parties Events Premium Quality and EU Made**ESKAY PRODUCTS**$14.26**4.8★1,573 rev](https://www.amazon.com/dp/B0B785YZ8W) [4**Ginkgo 100 Pack Cocktail Napkins 2-Ply Disposable Black Paper Napkins Bulk for Wedding Bar Beverage Party and Dessert**Ginkgo**$8.65**4.3★94 rev](https://www.amazon.com/dp/B0FLQ1T9DT) [5**SimuLinen Black Disposable Paper Napkins 3-Ply 13in x 13in - 30 Pack - Simplicity Collection Perfect for Birthday or Dessert Parties**Simulinen**$4.24**4.6★97 rev](https://www.amazon.com/dp/B0CW3N974H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**150 Count Black Cocktail Napkins Paper 2-Ply Black Beverage Napkins Napkins Disposable for Bar Wedding Dinner Party Holiday Christmas and Everyday(4.5x4.5 Inch).**EZLYFF**$9.71**20 rev3mo ago](https://www.amazon.com/dp/B0GS5JJJJM) [**Sofkii 400 Count Black Cocktail Napkins 4.75x4.75 Inch 2-Ply FSC-Certified Napkins Bulk Beverage Napkins for Dinner Wedding Bar Party and Daily Use**Sofkii**$18.49**57 rev6mo ago](https://www.amazon.com/dp/B0GHRXXVNV) [**100-Pack Linen-Feel Black Napkins 16x16 Dinner Napkins for Restaurant Party Kitchen Or Event Bookfolded Guest Towel for Bathroom Guestroom Or Vanity.**BloominGoods**$29.60**41 rev8mo ago](https://www.amazon.com/dp/B0G2MRPGX5) [**Ginkgo 100 Pack Cocktail Napkins 2-Ply Disposable Black Paper Napkins Bulk for Wedding Bar Beverage Party and Dessert**Ginkgo**$8.65**94 rev11mo ago](https://www.amazon.com/dp/B0FLQ1T9DT) [**100Pcs Disposable Black Napkins Disposable Guest Black Paper Napkins Hand Towels for Kitchen Party Wedding Bathroom or Any Celebration Occasion**Engleya Miga**$12.63**45 rev1y ago](https://www.amazon.com/dp/B0FCMP94MS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**150 Count Black Cocktail Napkins Paper 2-Ply Black Beverage Napkins Napkins Disposable for Bar Wedding Dinner Party Holiday Christmas and Everyday(4.5x4.5 Inch).**EZLYFF**$9.71**4.4★**▲ 306%**](https://www.amazon.com/dp/B0GS5JJJJM) [**Sofkii 400 Count Black Cocktail Napkins 4.75x4.75 Inch 2-Ply FSC-Certified Napkins Bulk Beverage Napkins for Dinner Wedding Bar Party and Daily Use**Sofkii**$18.49**4.8★**▲ 231%**](https://www.amazon.com/dp/B0GHRXXVNV) [**SimuLinen Black Disposable Paper Napkins 3-Ply 13in x 13in - 30 Pack - Simplicity Collection Perfect for Birthday or Dessert Parties**Simulinen**$4.24**4.6★**▲ 165%**](https://www.amazon.com/dp/B0CW3N974H) [**Party Solids Black Napkins Disposable Everyday 100 Pcs 2 Ply Black Dinner Napkins Bulk For Parties & Party Supplies**Party Solids**$14.75**4.7★**▲ 137%**](https://www.amazon.com/dp/B0CXZJGXKT) [**100Pcs Disposable Black Napkins Disposable Guest Black Paper Napkins Hand Towels for Kitchen Party Wedding Bathroom or Any Celebration Occasion**Engleya Miga**$12.63**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FCMP94MS)
**~~View all trending →~~**
## **What buyers say about black napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“The quality is elegant and eye catching”*
**Color**12%
*“The color is consistent”*
**Value For Money**9%
*“Worth the price”*
**Thickness**8%
*“Perfect thickness”*
**Advertised Vs Actual Product**7%
*“exactly what I needed”*
**Durability**7%
*“They hold up really well”*
**Design-Overall**7%
*“The pattern is nice”*
**Size-Overall**4%
*“The size is nice”*
**Ease Of Use**3%
*“Very user-friendly”*
**Shape/Style**1%
*“They are very elegant”*
### **What buyers complain about **
**Thickness**20%
*“On the thin side”*
**Color**10%
*“Beware the dye/ink”*
**Quality-Overall**10%
*“Bad quality”*
**Value For Money**5%
*“Pricey”*
**Material Quality**5%
*“Cheap Material”*
**Size-Overall**4%
*“too long for standard napkin container found in stores”*
**Smell**4%
*“The horrible chemical smell was so overpowering we couldnt even set them out let alone use them for napkins”*
**Absorbency**4%
*“not absorbent at all”*
**Ease Of Cleaning**3%
*“They Do Not Clean Or Dry Anything”*
**Grip**1%
*“slippery like polyester”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**17%
**Value For Money**11%
**Color**10%
**Quality-Overall**10%
**Advertised Vs Actual Product**7%
**Thin**5%
**Absorbency**1%
**Thickness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is black napkins profitable to sell on Amazon United States?**
- The niche generates $473K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the black napkins niche?**
- 29 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in black napkins?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.8%.
- **When does demand for black napkins peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the black napkins niche?**
- Listings span $4.24–$33.95; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 2,434 reviews — the moat a new listing must climb.
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