---
title: "Black Magic Protein Powder — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-magic-protein-powder"
last_updated: "2026-08-10T01:43:04.270Z"
locale: en
meta:
description: "Niche score 49/100 · $223K/yr market · 89K searches/yr · $43.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $223K/yr market · 89K searches/yr · $43.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Magic Protein Powder — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **black magic protein powder**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 16Conversion 64Competition 38Returns 100Price range 95Avg price 95Brand share 14Review moat 40Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.15–$78.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$223K**
$223K/yr · 89K searches
**Review moat**
**Okay****2,487.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, black magic protein powder is a $223K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black magic protein powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **41.4%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**3%**
- RYSE Up Supplements45% - Black Magic22% - Dymatize15% - GHOST6% - Quest5% - RAW2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -18.5% search growth over the last 90 days.
2K1KSpike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/black-magic-protein-powder/trend)
## **Top black magic protein powder search terms**
- **black magic protein powder**36K/yr-39.4%1.9% conv. - **cinnamon toast crunch protein powder**15K/yr-8.3%5.9% conv. - **ryse cinnamon toast protein powder**11K/yr+10.3%6.3% conv. - **ryse protein powder cinnamon toast**9K/yr+13.0%6.3% conv. - **protein powder cinnamon toast crunch**5K/yr-4.7%7.0% conv. - **cinnamon toast protein powder**5K/yr+0.2%5.1% conv. - **black magic protein**7K/yr-48.4%2.0% conv. - **ryse cinnamon toast**3K/yr+8.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-magic-protein-powder/search-terms)
## **Top black magic protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.6★1,828 rev](https://www.amazon.com/dp/B07DPB4HKQ) [2**Dymatize ISO100 Whey Protein Powder Isolate Cinnamon Cereal 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$35.81**4.5★585 rev](https://www.amazon.com/dp/B0D4VWVJ6C) [3**Black Magic Protein 2lbs (Chocolate PB Puffs)**Black Magic**$48.51**4.4★170 rev](https://www.amazon.com/dp/B08R8KWYN4) [4**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub**RYSE Up Supplements**$78.47**4.6★1,828 rev](https://www.amazon.com/dp/B08G3GGHG5) [5**GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$49.25**4.4★5,182 rev](https://www.amazon.com/dp/B0BYBB4HF7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings**Jacked Factory**$28.15**23 rev5mo ago](https://www.amazon.com/dp/B0FTZT7NBS) [**Black Magic Keyz Amino Acid Matrix Powder - Muscle Recovery & Endurance - EAAs BCAAs & Taurine - Keto No Sugar Caffeine Free - Strawberry Mojito - 14.81 oz**Black Magic**$38.50**0 rev11mo ago](https://www.amazon.com/dp/B0FLFZTM51) [**Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound**Black Magic**$45.25**1 rev11mo ago](https://www.amazon.com/dp/B0FN7R33H8) [**RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.33**199 rev1y ago](https://www.amazon.com/dp/B0F1V6QTDB) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**436 rev1y ago](https://www.amazon.com/dp/B0DGTJJGDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**4.5★**▲ 274%**](https://www.amazon.com/dp/B0DGTJJGDR) [**Jacked Factory Authentic ISO Grass Fed Whey Protein Isolate Powder - Low Carb Non-GMO Muscle Building Protein w/No Fillers Post Workout Recovery Cinnamon Cereal Splash - 25 Servings**Jacked Factory**$28.15**4.2★**▲ 241%**](https://www.amazon.com/dp/B0FTZT7NBS) [**Black Magic Multi-Source Protein - Pre Workout and Post Workout - 2LB - 23g Protein - Whey Egg Albumin Enzymes Micellar Casein & MCTs (Horchata)**Black Magic**$51.24**4.1★**▲ 226%**](https://www.amazon.com/dp/B0CCSR79RN) [**Black Magic Supply 100% Vegan Plant-Sourced Protein - Keto Low Sugar Dairy Free Protein - Pre/Post Workout - Chocolate Ice Cream - 20g Protein per Scoop - 2 Pound**Black Magic**$45.25**5.0★**▲ 84%**](https://www.amazon.com/dp/B0FN7R33H8) [**RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.33**4.6★**▲ 75%**](https://www.amazon.com/dp/B0F1V6QTDB)
**~~View all trending →~~**
## **What buyers say about black magic protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Tastes great and smooth”*
**Nutritional Content**17%
*“Excellent protein”*
**Flavor**16%
*“Amazing flavor”*
**Quality-Overall**4%
*“Excellent Quality”*
**Blend/Ratio**4%
*“It blends well”*
**Value For Money**4%
*“worth every penny”*
**Solubility**3%
*“The powder mixes very well”*
**Sweetness**3%
*“Fruity”*
**Soft Feel**1%
*“mixes super smooth”*
**Texture/Consistency-Overall**1%
*“It is a very smooth texture without clumps with maybe 30 seconds of shaking”*
### **What buyers complain about **
**Taste-Overall**21%
*“It has a gross aftertaste too”*
**Flavor**10%
*“the flavor is very artificial”*
**Nutritional Content**9%
*“but I've been lacking protein”*
**Value For Money**9%
*“Too expensive”*
**Sweetness**4%
*“It's not overly sweet like many”*
**Advertised Vs Actual Product**3%
*“doesn't match the product”*
**Artificial Sweeteners**3%
*“You can taste the artificial sweeteners as well”*
**Size-Overall**3%
*“Not actual serving size”*
**Acid Regulator/Stomach Ache Relief**2%
*“I have terrible acid reflux”*
**Side Effects**2%
*“Made me sick while at work”*
## **Common questions**
- **Is black magic protein powder profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black magic protein powder niche?**
- 8 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in black magic protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for black magic protein powder peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black magic protein powder niche?**
- Listings span $28.15–$78.47; the average listing price is $43.87 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.
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