---
title: "Black Lighter — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-lighter"
last_updated: "2026-08-10T01:26:17.039Z"
locale: en
meta:
description: "Niche score 44/100 · $171K/yr market · 557K searches/yr · $17.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $171K/yr market · 557K searches/yr · $17.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Lighter — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **black lighter**
**Skip it**
Soft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 22Competition 16Returns 100Price range 85Avg price 81Brand share 15Review moat 89Quality gap 85
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****214.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.33–$69.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$171K**
$171K/yr · 557K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black lighter is a $171K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lighter market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$105K–$140K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#603**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- MUCHALUX42% - BIC23% - NINJAMO14% - Generic9% - VulgrCo6% - Sub-Pressions4% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — -26.5% search growth over the last 90 days.
23K18KSpike '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/black-lighter/trend)
## **Top black lighter search terms**
- **custom lighter**172K/yr-38.3%0.5% conv. - **custom lighters**71K/yr-10.5%0.4% conv. - **custom lighters with pictures**54K/yr-14.3%0.6% conv. - **black bic lighters**28K/yr-2.4%4.7% conv. - **black lighter**25K/yr-4.8%1.1% conv. - **personalized lighter**30K/yr-27.6%0.2% conv. - **custom bic lighters**22K/yr+9.3%0.3% conv. - **all black bic lighters**17K/yr+25.8%5.6% conv. - **customized lighter**26K/yr-54.0%0.6% conv. - **personalized lighters**14K/yr-16.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-lighter/search-terms)
## **Top black lighter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$68K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Custom Lighter Wrap with Own Pictures Personalize Lighters PVC Film Sticker 3 Pack Upload 1-3 Photos - Reusable up to 3 Times Suitable for Bic Pocket Lighter Ideal for Gifts(Lighter Not Included)**MUCHALUX**$7.33**4.0★335 rev](https://www.amazon.com/dp/B0D5HJFFGM) [2**BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack**BIC**$16.34**4.6★897 rev](https://www.amazon.com/dp/B0DQM3X2TL) [3**Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)**NINJAMO**$18.48**1.0★2 rev](https://www.amazon.com/dp/B0GQDNRDQZ) [4**Personalized Custom Designed Lighters 2 Pack**Generic**$12.66**4.5★15 rev](https://www.amazon.com/dp/B0FYDT93ZZ) [5**Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 6 Pack Upload 6 Photos Suitable for Bic Pocket Lighter Ideal for Gifts**MUCHALUX**$12.97**4.0★335 rev](https://www.amazon.com/dp/B0D5M5B753)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (4)**Sub-Pressions**$9.65**6 rev4mo ago](https://www.amazon.com/dp/B0GSCTVGKZ) [**Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (3)**Sub-Pressions**$7.58**6 rev4mo ago](https://www.amazon.com/dp/B0GSC5RSWG) [**Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)**NINJAMO**$18.48**2 rev4mo ago](https://www.amazon.com/dp/B0GQDNRDQZ) [**Personalized Custom Designed Lighters 2 Pack**Generic**$12.66**15 rev8mo ago](https://www.amazon.com/dp/B0FYDT93ZZ) [**Custom Lighter Wrap Skins 2 Pack - Ideal for Company Gifts and Wedding Favors Upload Your Own Photos Logos or Artwork Full Sticker Cover Fits Standard Big Classic Lighters (Lighters Not Included)**VulgrCo**$14.31**102 rev1y ago](https://www.amazon.com/dp/B0F9BBHMGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (3)**Sub-Pressions**$7.58**5.0★**▲ 382%**](https://www.amazon.com/dp/B0GSC5RSWG) [**Custom Lighter Wrap Skins Ideal for Company Gifts Birthday Favors Upload Your Own Photos Logos Artwork Full Sticker Cover Fits Standard Big Classic Lighters 2-Pack (Lighters Not Included)**NINJAMO**$18.48**1.0★**▲ 332%**](https://www.amazon.com/dp/B0GQDNRDQZ) [**Custom Lighter Stickers Personalized Photo Wraps for Disposable Pocket Lighters Laminated Sticker Decals Fits Standard BIC Size Lighters Sub-Pressions (4)**Sub-Pressions**$9.65**5.0★**▲ 313%**](https://www.amazon.com/dp/B0GSCTVGKZ) [**Personalized Custom Designed Lighters 2 Pack**Generic**$12.66**4.5★**▲ 216%**](https://www.amazon.com/dp/B0FYDT93ZZ) [**Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 6 Pack Upload 6 Photos Suitable for Bic Pocket Lighter Ideal for Gifts**MUCHALUX**$12.97**4.0★**▲ 142%**](https://www.amazon.com/dp/B0D5M5B753)
**~~View all trending →~~**
## **What buyers say about black lighter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“with zero complaints”*
**Color**17%
*“I absolutely love the color black”*
**Value For Money**16%
*“Definitely worth the price”*
**Gifting Purpose**7%
*“great gift idea”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Image/Picture Clarity**4%
*“Clear visual”*
**Adhesion/Stickiness**3%
*“easy to stick on”*
**Weight Light**3%
*“Great bic lighter value”*
**Ease Of Use**2%
*“easy to use”*
**Design-Overall**2%
*“Nice concept”*
### **What buyers complain about **
**Color**24%
*“Not all black”*
**Quality-Overall**12%
*“Cheap”*
**Value For Money**10%
*“Expensive”*
**Size-Overall**10%
*“Came really small”*
**Durability**7%
*“don't last as long”*
**Adhesion/Stickiness**6%
*“Does anyone elses sticker start peeling”*
**Thickness**5%
*“I dont know if its just because the vinyl is reasonably thick”*
**Functionality-Overall**5%
*“Doesnt work”*
**Scratch Resistance**3%
*“They came all scratched up already”*
**Weight Light**3%
*“Did not come with lighter”*
## **Common questions**
- **Is black lighter profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black lighter niche?**
- 7 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in black lighter?**
- Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the black lighter niche?**
- Listings span $7.33–$69.95; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)