---
title: "Black Fly Repellent — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-fly-repellent"
last_updated: "2026-08-10T08:07:50.259Z"
locale: en
meta:
description: "Niche score 55/100 · $153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Fly Repellent — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **black fly repellent**
**Worth a look**
Shows demand growing +180.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 33Growth 97Conversion 89Competition 25Returns 92Price range 77Avg price 77Brand share 0Review moat 24Quality gap 47
**Growth**
**Incredible****+180.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.43–$41.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$153K**
$153K/yr · 93K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,180.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, black fly repellent is a $153K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black fly repellent market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$198K–$237K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Grand Tongo50% - Repel44% - JUST BUZZ OFF3% - Sawyer3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +180.9% search growth over the last 90 days.
18K13KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Sep, Oct · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/health-household/black-fly-repellent/trend)
## **Top black fly repellent search terms**
- **repel 100**26K/yr+165.7%15.4% conv. - **tongo bug spray**17K/yr+631.6%8.7% conv. - **sand flea repellent**14K/yr+16.4%2.8% conv. - **tongo insect repellent**7K/yr>1,000%8.8% conv. - **repel 100 insect repellent**19K/yr+34.8%15.0% conv. - **grand tongo**5K/yr>1,000%8.9% conv. - **sand fly repellent for beach**2K/yr+208.2%3.3% conv. - **sand flies repellent**2K/yr+65.8%1.3% conv. - **sand flea repellent for humans**816/yr-28.6%2.5% conv. - **grand tongo mosquito repellent**208/yr+2.6%17.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-fly-repellent/search-terms)
## **Top black fly repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★16,223 rev](https://www.amazon.com/dp/B004H89KFC) [2**Grand Tongo DEET-Free Insect Repellent The 12 Hour Protection DEET Alternative Fragrance Free**Grand Tongo**$14.00**4.4★1,470 rev](https://www.amazon.com/dp/B0BZ5D75ZK) [3**Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood**Grand Tongo**$14.02**4.4★1,470 rev](https://www.amazon.com/dp/B0BZ5L4Y1G) [4**Repel OZ Insect Block**Repel**$8.06**4.6★5,174 rev](https://www.amazon.com/dp/B000LGN3Z2) [5**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack**Grand Tongo**$16.10**4.5★37 rev](https://www.amazon.com/dp/B0GQ4MNGT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack**Grand Tongo**$16.10**37 rev4mo ago](https://www.amazon.com/dp/B0GQ4MNGT1) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Fragrance Free 3 Pack**Grand Tongo**$16.15**37 rev4mo ago](https://www.amazon.com/dp/B0GQ5DJVDC) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Fragrance Free**Grand Tongo**$9.64**40 rev4mo ago](https://www.amazon.com/dp/B0GPZG6LLX) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Citrus + Sandalwood**Grand Tongo**$9.48**40 rev4mo ago](https://www.amazon.com/dp/B0GPYL6QP9) [**Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack**Repel**$17.03**8,922 rev11mo ago](https://www.amazon.com/dp/B0FKQ2YP2C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Fragrance Free 3 Pack**Grand Tongo**$16.15**4.5★**▲ 115%**](https://www.amazon.com/dp/B0GQ5DJVDC) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pocket Pump Spray 1 oz Travel Size Variety Pack 3 Pack**Grand Tongo**$16.10**4.5★**▲ 114%**](https://www.amazon.com/dp/B0GQ4MNGT1) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Citrus + Sandalwood**Grand Tongo**$9.48**4.4★**▲ 114%**](https://www.amazon.com/dp/B0GPYL6QP9) [**Grand Tongo DEET-Free Insect Repellent Spray 12 Hour Mosquito Protection Picaridin Pump Spray 3 oz Fragrance Free**Grand Tongo**$9.64**4.4★**▲ 114%**](https://www.amazon.com/dp/B0GPZG6LLX) [**Grand Tongo Insect Repellent Variety Pack 12-Hour Mosquito & Tick Protection Picaridin-Based Water-Based Lightweight Quick-Drying DEET Alternative Face & Body Use 3 Pack**Grand Tongo**$34.83**4.4★**▲ 69%**](https://www.amazon.com/dp/B0DYP3C6K9)
**~~View all trending →~~**
## **What buyers say about black fly repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**34%
*“No bugs”*
**Smell**17%
*“Nice smell”*
**Quality-Overall**7%
*“There are so many good products in this world”*
**Spray/Flow**6%
*“spray also works”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“It is worth the money”*
**Ease Of Use**3%
*“Comfortable to Use”*
**Size-Overall**3%
*“It's a handy sized container”*
**Portability**2%
*“Perfect for travel”*
**Strength**2%
*“Just strong enough to work”*
### **What buyers complain about **
**Pest/Insect Control**30%
*“The bugs are ignoring it”*
**Functionality-Overall**11%
*“Did not work”*
**Leak-Proof**8%
*“Leaked in box”*
**Smell**8%
*“Definitely not fragrance free”*
**Spray/Flow**7%
*“it won't spray”*
**Value For Money**5%
*“On the downside, expensive”*
**Size-Overall**3%
*“So tiny for $10”*
**Defective Material/Parts**2%
*“The product's ingredients are defective and corrosive; they will corrode clothing—and not gradually,”*
**Quality-Overall**2%
*“Garbage”*
**Ease Of Use**2%
*“couldn't use product”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**15%
**Leak-Proof**12%
**Pest/Insect Control**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Smell**6%
**Defective Material/Parts**6%
**Spray/Flow**3%
**Strength**2%
## **Common questions**
- **Is black fly repellent profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 15 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +180.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the black fly repellent niche?**
- 4 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black fly repellent?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 1.2%.
- **When does demand for black fly repellent peak?**
- Demand peaks in Jun–Jul–Sep–Oct; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the black fly repellent niche?**
- Listings span $7.43–$41.37; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 5,180 reviews — the moat a new listing must climb.
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