---
title: "Trend — black cocktail napkins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-cocktail-napkins/trend"
last_updated: "2026-08-10T10:22:21.526Z"
locale: en
meta:
  description: "Niche score 60/100 · $271K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $271K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black cocktail napkins - Flapen"
---

# **black cocktail napkins**

**Worth a look**

Shows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 51Conversion 99Competition 41Returns 83Price range 73Avg price 81Brand share 74Review moat 65Quality gap 22

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.20**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.96–$40.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****892.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+21.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$271K**

$271K/yr · 89K searches

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend