---
title: "Black and White Wrapping Paper — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-and-white-wrapping-paper"
last_updated: "2026-08-10T06:51:43.122Z"
locale: en
meta:
description: "Niche score 43/100 · $61K/yr market · 130K searches/yr · $10.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $61K/yr market · 130K searches/yr · $10.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Wrapping Paper — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white wrapping paper**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 53Competition 74Returns 66Price range 42Avg price 38Brand share 47Review moat 66Quality gap 23
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****853.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.59–$21.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.59**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 130K searches
According to Flapen's Amazon United States niche tracking, black and white wrapping paper is a $61K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white wrapping paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$64K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#670**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**19%**
- RUSPEPA36% - WRAPAHOLIC17% - Homeral10% - YXTII9% - Yarcony5% - Jajajuegos4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 22.6×
[**Open Trend **](https://flapen.com/research/us/health-household/black-and-white-wrapping-paper/trend)
## **Top black and white wrapping paper search terms**
- **black and white wrapping paper**68K/yr-0.4%3.8% conv. - **black and white wrapping paper roll**8K/yr+41.0%4.2% conv. - **black and white striped wrapping paper**8K/yr-19.4%6.6% conv. - **wrapping paper black and white**7K/yr-5.5%3.7% conv. - **black and white christmas wrapping paper**34K/yr-21.2%0.0% conv. - **black and white wrapping paper christmas**6K/yr-30.3%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-and-white-wrapping-paper/search-terms)
## **Top black and white wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA Wrapping Paper - Mini Roll - Black and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet**RUSPEPA**$9.83**4.7★354 rev](https://www.amazon.com/dp/B0CV1291WT) [2**YXTII Black and White Wrapping Paper with Cut Lines Flower Gift Wrap for Birthday Wedding Baby Shower Valentines Christmas Bridal Shower 17 Inches x 9.8 Feet Mini Roll**YXTII**$6.97**4.7★281 rev](https://www.amazon.com/dp/B0F128FRT2) [3**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Black and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Graduation Christmas Fathers Day New Year 17 Inches x 16.4 Feet**RUSPEPA**$9.87**4.6★110 rev](https://www.amazon.com/dp/B0FQHSQCTH) [4**WRAPAHOLIC Checkered Flag Wrapping Paper Roll - 17 Inch x 16.5 Feet - Race Car Wrapping Paper for Kids Birthday Girls Boys Birthday Baby Shower**WRAPAHOLIC**$6.04**4.7★711 rev](https://www.amazon.com/dp/B0DTY4YQGV) [5**RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Black and White Large & Small Dots Design Modern Minimalist Gift Wrap Paper for Birthday Baby Shower Wedding Party 17 Inches x 16.4 Feet**RUSPEPA**$10.14**4.5★111 rev](https://www.amazon.com/dp/B0GGYZG5DB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homeral Black Wrapping Paper Roll - 17 In x 33 Ft Matte Metallic Solid Color & Black and White Stripe Reversible Gift Wrapping Paper for Birthday Christmas Fathers Day Graduation DIY Bouquet**Homeral**$11.93**353 rev3mo ago](https://www.amazon.com/dp/B0GTZC6358) [**Cuitpan Reversible Birthday Wrapping Paper Checkered Happy Birthday Text & Black White Checkerboard Gift Wrap for Men Racing Theme Design Birthday Party 17 x 16.5ft**Cuitpan**$9.81**76 rev3mo ago](https://www.amazon.com/dp/B0GTK933VR) [**12 Sheet Black White Wrapping Paper - 19.7 x 27.6 Inch Minimalist Gift Wrap Paper Bulk with 6 Geometric Patterns - Stripes Dots Triangles Designs for Birthday Holiday Gift Packing DIY Crafts**Jajajuegos**$8.81**3 rev5mo ago](https://www.amazon.com/dp/B0GKFLQ7DZ) [**RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Black and White Large & Small Dots Design Modern Minimalist Gift Wrap Paper for Birthday Baby Shower Wedding Party 17 Inches x 16.4 Feet**RUSPEPA**$10.14**111 rev6mo ago](https://www.amazon.com/dp/B0GGYZG5DB) [**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Black and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Graduation Christmas Fathers Day New Year 17 Inches x 16.4 Feet**RUSPEPA**$9.87**110 rev10mo ago](https://www.amazon.com/dp/B0FQHSQCTH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Reversible Polka Dot Wrapping Paper Mini Roll Black and White Large & Small Dots Design Modern Minimalist Gift Wrap Paper for Birthday Baby Shower Wedding Party 17 Inches x 16.4 Feet**RUSPEPA**$10.14**4.5★**▲ 764%**](https://www.amazon.com/dp/B0GGYZG5DB) [**Homeral Black Wrapping Paper Roll - 17 In x 33 Ft Matte Metallic Solid Color & Black and White Stripe Reversible Gift Wrapping Paper for Birthday Christmas Fathers Day Graduation DIY Bouquet**Homeral**$11.93**4.6★**▲ 762%**](https://www.amazon.com/dp/B0GTZC6358) [**Cuitpan Reversible Birthday Wrapping Paper Checkered Happy Birthday Text & Black White Checkerboard Gift Wrap for Men Racing Theme Design Birthday Party 17 x 16.5ft**Cuitpan**$9.81**4.4★**▲ 754%**](https://www.amazon.com/dp/B0GTK933VR) [**12 Sheet Black White Wrapping Paper - 19.7 x 27.6 Inch Minimalist Gift Wrap Paper Bulk with 6 Geometric Patterns - Stripes Dots Triangles Designs for Birthday Holiday Gift Packing DIY Crafts**Jajajuegos**$8.81**5.0★**▲ 531%**](https://www.amazon.com/dp/B0GKFLQ7DZ) [**Yarcony Black and White Wrapping Paper Floral Gift Wrapping Paper Roll Elegant Black Lined Flowers Gift Wrap for Birthday Wedding Baby Shower Christmas Bridal Shower Mothers Day (17 In X 16.5 Ft)**Yarcony**$9.73**4.7★**▲ 203%**](https://www.amazon.com/dp/B0F62TJLNQ)
**~~View all trending →~~**
## **What buyers say about black and white wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“well made”*
**Thickness**11%
*“The paper is thick enough that it doesnt tear easily while wrapping”*
**Durability**10%
*“this one held up very well”*
**Color**6%
*“Colors was nice”*
**Size-Overall**6%
*“Very nice, good size quality I needed it for the thematic party of my son since it can not be obtained in any store I am happy to find this one”*
**Design-Overall**6%
*“The design is clean”*
**Value For Money**5%
*“Good bang for your buck”*
**Gifting Purpose**4%
*“Excellent quality paper for gifts and crafts”*
**Ease Of Use**4%
*“Easy to use and cut”*
**Strength**3%
*“Very strong”*
### **What buyers complain about **
**Size-Overall**43%
*“Smaller size”*
**Thickness**12%
*“The paper is much thicker than I expected”*
**Smell**4%
*“Weird smell”*
**Value For Money**4%
*“Not worth 20 $”*
**Ease Of Cleaning**2%
*“Because of that, it was difficult to use for clean and neat wrapping, since the folds stayed visible even after trying to smooth it out”*
**Advertised Vs Actual Product**1%
*“the photos make it appear matte”*
**Strength**1%
*“hard to rip”*
**Quality-Overall**1%
*“Its not the best quality its very thick so kids cant tear through it”*
**Print Quality**1%
*“I wish it had gridlines printed on the reverse”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Color**3%
**Thin**3%
**Quality-Overall**1%
**Smell**1%
**Thickness**1%
**Adhesion/Stickiness**1%
**Material Quality**0%
## **Common questions**
- **Is black and white wrapping paper profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the black and white wrapping paper niche?**
- 20 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in black and white wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.4%.
- **When does demand for black and white wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 22.6× the quietest.
- **What does it cost to enter the black and white wrapping paper niche?**
- Listings span $5.59–$21.79; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.
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