---
title: "Black and White Ribbon — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-and-white-ribbon"
last_updated: "2026-08-10T04:22:59.719Z"
locale: en
meta:
description: "Niche score 45/100 · $99K/yr market · 161K searches/yr · $9.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $99K/yr market · 161K searches/yr · $9.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Ribbon — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white ribbon**
**Skip it**
Soft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 69Competition 73Returns 47Price range 23Avg price 31Brand share 64Review moat 83Quality gap 22
**Review moat**
**Great****344.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.71**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$99K**
$99K/yr · 161K searches
**Price range**
**Bad****$4.09–$18.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, black and white ribbon is a $99K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white ribbon market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#1,007**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**67%**
Top 20: 94%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**30%**
- Ribbli21% - TONIFUL16% - MuRealy14% - Luinabio9% - KINGLAKE7% - Ribest3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -11.2% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/health-household/black-and-white-ribbon/trend)
## **Top black and white ribbon search terms**
- **black and white ribbon**81K/yr-8.5%5.0% conv. - **black and white striped ribbon**20K/yr-7.8%8.3% conv. - **black and white wired ribbon**17K/yr-31.7%2.8% conv. - **black and white ribbon wired**13K/yr-14.2%4.4% conv. - **black white ribbon**7K/yr-0.2%5.0% conv. - **black and white stripe ribbon**6K/yr-7.4%9.0% conv. - **white and black ribbon**5K/yr-12.4%3.5% conv. - **black and white striped wired ribbon**4K/yr-12.3%4.6% conv. - **black and white christmas ribbon**9K/yr+90.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-and-white-ribbon/search-terms)
## **Top black and white ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ribbli Black and White Striped Grosgrain Ribbon 7/8-Inch x10-Yard Use for Gift Wrapping Party Decoration All Crafting and Sewing**Ribbli**$9.26**4.8★321 rev](https://www.amazon.com/dp/B08FHSBPQT) [2**MuRealy Black and White Striped Ribbon - Upgraded Polyester Wired Ribbon for Crafts 10 Yards 2.5 Inch Christmas Ribbons Craft Ribbons for DIY Packaging Wreath and Bow Decorative**MuRealy**$8.78**4.6★315 rev](https://www.amazon.com/dp/B0C2Z7M6J6) [3**TONIFUL Black White Striped Ribbon 1 Inch Wide 25 Yards Grosgrain Ribbon for Gift Wrpping Valentine Easter Decor DIY Halloween Crafts Flower Bouquet Wedding Christmas Birthday Party Decor**TONIFUL**$9.72**4.4★346 rev](https://www.amazon.com/dp/B08QHKLF4L) [4**Luinabio 50 Yard Grosgrain Stripe Ribbon Plaid Ribbon Polyester Fabric for Wedding DIY Crafts Gifts Wrapping Bouquets Halloween Christmas Cake Decoration(5/8 Inch Wide Black White Stripe)**Luinabio**$7.32**4.8★426 rev](https://www.amazon.com/dp/B09C85C9WT) [5**KINGLAKE Black and White Ribbon - 3/8 Inch x 55 Yards Black and White Striped Ribbon Polyester Grosgrain Ribbons for Crafts Halloween Ribbons for Gift Wrapping Christmas Wedding Bouquets Decoration**KINGLAKE**$7.26**4.6★62 rev](https://www.amazon.com/dp/B0F93N59SX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Gingham Ribbon 3/8IN x 10Yd - Elegant Thin Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch**Dynoro**$4.12**26 rev8mo ago](https://www.amazon.com/dp/B0G2MTH3TZ) [**Black and White Ribbon 3/8 Inch Double Faced Satin Ribbon for Gift Wrapping Crafts Hair Bows Sewing Wedding 2 Rolls Total 22 Yards**Zelphvt**$5.38**3 rev8mo ago](https://www.amazon.com/dp/B0FXB4TWLL) [**KINGLAKE Black and White Ribbon - 3/8 Inch x 55 Yards Black and White Striped Ribbon Polyester Grosgrain Ribbons for Crafts Halloween Ribbons for Gift Wrapping Christmas Wedding Bouquets Decoration**KINGLAKE**$7.26**62 rev1y ago](https://www.amazon.com/dp/B0F93N59SX) [**MuRealy Black White Striped Wired Ribbon - 1.5 Inch x 10 Yards Premium Craft Ribbon for Gift Wrapping Christmas Decor & Bow Making | Fade-Resistant Flexible Wire**MuRealy**$8.62**315 rev1y ago](https://www.amazon.com/dp/B0DWDLL19K) [**Ribest Black and White Double Faced Satin Ribbon 3/8 Inch Decorative Ribbon Black for Gift Wrapping Crafts Hair Bows Sewing Wedding Birthday 2 Rolls Total 20 Yards**Ribest**$6.24**19 rev1y ago](https://www.amazon.com/dp/B0F2F6P6YZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Gingham Ribbon 3/8IN x 10Yd - Elegant Thin Checkered Ribbon for Christmas Gift Wrapping DIY Crafts and Hair Accessories Polyester Woven Edge for a Classic Touch**Dynoro**$4.12**4.4★**▲ 438%**](https://www.amazon.com/dp/B0G2MTH3TZ) [**Black and White Ribbon 3/8 Inch Double Faced Satin Ribbon for Gift Wrapping Crafts Hair Bows Sewing Wedding 2 Rolls Total 22 Yards**Zelphvt**$5.38**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FXB4TWLL) [**Ribbli Black and White Striped Grosgrain Ribbon 7/8-Inch x10-Yard Use for Gift Wrapping Party Decoration All Crafting and Sewing**Ribbli**$9.26**4.8★**▲ 126%**](https://www.amazon.com/dp/B08FHSBPQT) [**Ribbli Black and White Stripe Wired Ribbon 2-1/2 Inch x 10 Yard Horizontal Striped Burlap Ribbon for Craft Wreath Christmas Tree Decoration Outdoor Decoration**Ribbli**$12.33**4.6★**▲ 112%**](https://www.amazon.com/dp/B09CNW6Q83) [**TONIFUL 2.5 Inch Black and White Wired Edge Ribbon Dot Polka Burlap Ribbon Blakc White Wired for Gift Wrapping Bows Making Crafts Home Party Christmas Tree Decoration HalloweenDot6yds**TONIFUL**$8.78**4.6★**▲ 93%**](https://www.amazon.com/dp/B0BRCZY43W)
**~~View all trending →~~**
## **What buyers say about black and white ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good consistent quality”*
**Value For Money**13%
*“Good value”*
**Embellishment/Embroidery Quality**9%
*“Cute ribbon for my door wreath”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Color**7%
*“Black & White, So Bright”*
**Ease Of Use**6%
*“Easy to use”*
**Thickness**5%
*“This ribbon is thick”*
**Material Quality**4%
*“The polka dot pattern is clean and vibrant, and the material holds its shape well whether youre tying bows, decorating gifts, or adding accents to crafts”*
**Size-Overall**3%
*“Beautiful & perfect size”*
**Shape/Style**3%
*“Nice holds shape beautifully”*
### **What buyers complain about **
**Quality-Overall**22%
*“Poor quality”*
**Size-Overall**16%
*“Small”*
**Thickness**12%
*“thick and rough material, not smooth like i expect of satin”*
**Smell**12%
*“Not only does it have a very strong chemical smell”*
**Color**7%
*“Not a deep black”*
**Material Quality**7%
*“it has a plastic feel to it”*
**Advertised Vs Actual Product**3%
*“Not what it appears to be”*
**Value For Money**3%
*“Not good for 9.99”*
**Stretchability/Expandability/Elasticity**2%
*“It stretches and is getting thin after only a week of use”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**13%
**Color**12%
**Material Quality**9%
**Value For Money**9%
**Quality-Overall**7%
**Thin**7%
**Functionality-Overall**3%
**Thickness**2%
**Display Colors**1%
## **Common questions**
- **Is black and white ribbon profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black and white ribbon niche?**
- 31 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in black and white ribbon?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.3%.
- **When does demand for black and white ribbon peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the black and white ribbon niche?**
- Listings span $4.09–$18.28; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
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