---
title: "Black and White Plates — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/black-and-white-plates"
last_updated: "2026-08-10T01:42:44.663Z"
locale: en
meta:
description: "Niche score 54/100 · $129K/yr market · 239K searches/yr · $39.70 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $129K/yr market · 239K searches/yr · $39.70 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Plates — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Market size 29Growth 20Conversion 17Competition 94Returns 67Price range 79Avg price 95Brand share 97Review moat 53Quality gap 28
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$39.70**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$7.00–$113.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,395.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$129K**
$129K/yr · 239K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white plates is a $129K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white plates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$119K–$159K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#771**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**65 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**27%**
Top 20: 65%
**Top-5 click share**
**21%**
Top 20: 52%
**Open market**
**69%**
- PLASTICPRO7% - BLUESKY6% - U-QE5% - Pfaltzgraff4% - WELLIFE4% - Wisenvoy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/black-and-white-plates/trend)
## **Top black and white plates search terms**
- **black and white plates**40K/yr-7.2%1.1% conv. - **black and white dishes**37K/yr-11.7%0.2% conv. - **black and white dinnerware set**31K/yr-18.4%0.3% conv. - **black and white paper plates**17K/yr+10.5%2.3% conv. - **black and white plastic plates**15K/yr-9.3%1.3% conv. - **black and white dish set**16K/yr-21.6%0.3% conv. - **black and white disposable plates**11K/yr-3.0%1.5% conv. - **black and white dinner plates**13K/yr-22.6%0.5% conv. - **black and white plate set**9K/yr+10.0%0.4% conv. - **black and white party plates**9K/yr+9.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/black-and-white-plates/search-terms)
## **Top black and white plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Contemporary Collection Combo White Plates with Black Rim - 7.5 - 10.5 (Pack of 32) - Sleek Modern Design - Perfect for Entertaining & Everyday Use**BLUESKY**$22.32**4.4★97 rev](https://www.amazon.com/dp/B0CW3STTZV) [2**WELLIFE 210Pcs Black Plastic Dinnerware with Pre Rolled Napkins Include:30 Dinner Plates 30 Dessert Plates 30 Paper Napkins 30 Cups 90 Plastic Cutlery**WELLIFE**$39.53**4.8★6,399 rev](https://www.amazon.com/dp/B0CXSDSVD9) [3**Wisenvoy Dinnerware Set - Ceramic Plates and Bowls for 4 - Stoneware Dish Set**Wisenvoy**$55.82**4.8★1,029 rev](https://www.amazon.com/dp/B07MYX8KX6) [4**Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black**Pfaltzgraff**$45.06**4.7★66 rev](https://www.amazon.com/dp/B0FMZHMXQN) [5**JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plate with Black Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies**JarThenaAMCS**$13.49**4.6★7 rev](https://www.amazon.com/dp/B0G3WWDYMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black**E-far**$50.82**250 rev5mo ago](https://www.amazon.com/dp/B0GJDF3CKQ) [**168PCS Black White Bow Birthday Party Decorations Paper Plates Napkins Cups Forks Knifes Tableware Set Bowknot Themed Supplies Bachelorette Wedding Bridal Shower Decor Serve 24 Guests**YOURUIYF**$18.94**14 rev6mo ago](https://www.amazon.com/dp/B0GJ65PM5D) [**JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plate with Black Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies**JarThenaAMCS**$13.49**7 rev7mo ago](https://www.amazon.com/dp/B0G3WWDYMF) [**Pfaltzgraff Midnight Blooms 12 Piece Floral Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Black**Pfaltzgraff**$45.06**66 rev11mo ago](https://www.amazon.com/dp/B0FMZHMXQN) [**BESTVIP 350Pcs Clear Black Plastic Plates for Party Disposable Dinnerware Set for 50 Guests 100 Plastic Plates 50 Cups 50 Pre-Rolled Napkins with Cutlery for Graduation Party Wedding Halloween**BESTVIP**$45.69**212 rev1y ago](https://www.amazon.com/dp/B0FFT1GKM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Chip & Scratch Resistant Ribbed Dish Set for Home Restaurant Microwave & Dishwasher Safe Speckled White & Matte Black**E-far**$50.82**4.4★**▲ 332%**](https://www.amazon.com/dp/B0GJDF3CKQ) [**168PCS Black White Bow Birthday Party Decorations Paper Plates Napkins Cups Forks Knifes Tableware Set Bowknot Themed Supplies Bachelorette Wedding Bridal Shower Decor Serve 24 Guests**YOURUIYF**$18.94**4.8★**▲ 224%**](https://www.amazon.com/dp/B0GJ65PM5D) [**JarThenaAMCS 50 Pcs Scalloped Paper Plates Disposable Plates 7 Inch White Plate with Black Bow Trim Decorative Dinner Plate for Baby Bridal Shower Wedding Birthday Party Supplies**JarThenaAMCS**$13.49**4.6★**▲ 193%**](https://www.amazon.com/dp/B0G3WWDYMF) [**Glad Disposable Paper Plates Referee Football Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Game Day Parties and Everyday Meals Black/White 10 Inch 58 Count**Glad**$9.89**4.6★**▲ 92%**](https://www.amazon.com/dp/B0CN7976ZT) [**PLASTICPRO 32 Piece Combo Plastic Dinner Plates Disposable Plastic Fancy Heavy Duty Party Dishes 7 inch and 10 inch White and Black Beaded**PLASTICPRO**$19.38**4.4★**▲ 88%**](https://www.amazon.com/dp/B0DXQDGQ1R)
**~~View all trending →~~**
## **What buyers say about black and white plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Nice and reasonable quality for price”*
**Value For Money**10%
*“Great price”*
**Strength**9%
*“Very nice and sturdy”*
**Design-Overall**8%
*“Very unique design”*
**Durability**7%
*“Love easy to clean and durable”*
**Color**7%
*“these colors are beautiful”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Dishwasher Safe**4%
*“Dishwasher safe”*
**Shape/Style**3%
*“It looked elegant”*
**Size-Overall**3%
*“The sizes are practical too”*
### **What buyers complain about **
**Size-Overall**15%
*“However, the bowls are a little on the small side”*
**Quality-Overall**10%
*“the quality control is clearly lacking”*
**Color**9%
*“definitely not black”*
**Strength**5%
*“Extremely brittle”*
**Material Quality**5%
*“Cheap plastic”*
**Thickness**5%
*“Plates are a little thin”*
**Durability**4%
*“Awful broke after one use”*
**Weight Heavy**3%
*“Its a heavy set”*
**Value For Money**3%
*“Too expensive for the price”*
**Color Fading/Discoloration**3%
*“the last weeks theyve been fading / coat being worn off”*
### **Top return reasons **
**Size-Overall**21%
**Material Quality**20%
**Quality-Overall**9%
**Color**9%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Strength**6%
**Weight Heavy**4%
**Thin**3%
**Weight Light**1%
## **Common questions**
- **Is black and white plates profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 94 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the black and white plates niche?**
- 65 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in black and white plates?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.
- **When does demand for black and white plates peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black and white plates niche?**
- Listings span $7.00–$113.83; the average listing price is $39.70 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.
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