---
title: "Bjj Tape — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bjj-tape"
last_updated: "2026-08-10T15:26:46.250Z"
locale: en
meta:
description: "Niche score 39/100 · $106K/yr market · 109K searches/yr · $11.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $106K/yr market · 109K searches/yr · $11.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bjj Tape — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **bjj tape**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 26Conversion 80Competition 20Returns 96Price range 17Avg price 48Brand share 15Review moat 37Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,811.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$106K**
$106K/yr · 109K searches
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.01–$16.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bjj tape is a $106K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bjj tape market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$94K–$118K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- Bighorn Athletics52% - Hampton Adams20% - Gold BJJ14% - Monkey Tape5% - REBEL X3% - D-NYX2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
2K2KBlack Friday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bjj-tape/trend)
## **Top bjj tape search terms**
- **bjj finger tape**20K/yr+13.3%6.3% conv. - **bjj tape**19K/yr+1.6%7.0% conv. - **finger tape bjj**19K/yr-3.7%6.9% conv. - **monkey tape**13K/yr-2.7%2.4% conv. - **jiu jitsu tape**14K/yr-10.2%6.0% conv. - **jiu jitsu finger tape**8K/yr-6.1%7.7% conv. - **bjj tape finger**5K/yr-9.4%7.3% conv. - **monkey tape bjj**4K/yr+12.4%4.9% conv. - **jiu jitsu tape finger**4K/yr+16.8%9.9% conv. - **jiujitsu finger tape**3K/yr+10.8%6.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/bjj-tape/search-terms)
## **Top bjj tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls Black**Bighorn Athletics**$14.13**4.6★736 rev](https://www.amazon.com/dp/B0B7D1XHR8) [2**Gold BJJ Jiu Jitsu Tape - Strong Athletic Finger Tape 1/2 x 30 - Protect Fingers and Toes in MMA Judo Wrestling Martial Arts Rock Climbing (3 Rolls White)**Gold BJJ**$10.08**4.5★1,473 rev](https://www.amazon.com/dp/B076CX2CCG) [3**Hampton Adams | As Seen on Shark Tank | Pro Finger Tape (8-Pack) | for BJJ Bouldering Crossfit Weightlift | Non-Slip Extreme Quality No-Fray Climbing Tape | Extended Wear Super Strong Adhesive (Black)**Hampton Adams**$15.04**4.5★3,809 rev](https://www.amazon.com/dp/B07SNBQVXR) [4**Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls White**Bighorn Athletics**$13.01**4.6★736 rev](https://www.amazon.com/dp/B0B7D5RWCD) [5**Hampton Adams | As Seen on Shark Tank | Pro Finger Tape (8-Pack) | for BJJ Bouldering Crossfit Weightlift | Non-Slip Extreme Quality No-Fray Climbing Tape | Extended Wear Super Strong Adhesive (White)**Hampton Adams**$15.02**4.5★3,809 rev](https://www.amazon.com/dp/B07MQ2279R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REBEL X BJJ Tape - Athletic Finger Sports Tape for Brazilian Jiu-Jitsu 1/2 inch X 45 feet Martial Arts MMA Sports Wrap Athletic Tape Strong Adhesive Injury Support 2-Pack (Black)**REBEL X**$8.49**29 rev12mo ago](https://www.amazon.com/dp/B0FHPHH8PV) [**EAGLES Finger Tape 2 3 6 or 12 Pack Black or White | Residue Free Skin Friendly Strong Athletic Sports Tapes | 0.5 x 45 Ft for BJJ Jiu Jitsu Grappling MMA Knob Tape Weight (Black 3 Pack)**EAGLES**$6.01**437 rev1y ago](https://www.amazon.com/dp/B0DJ7ZWYR3) [**Finger Tape Athletic Sports Wrap Black or White 0.3 inch or 1.5 inch Rock Climbing BJJ Jiu Jitsu MMA Grappling Martial Arts Volleyball Weight Training Wrestling Hand Tape (White 0.3 inch)**D-NYX**$7.09**503 rev1y ago](https://www.amazon.com/dp/B0DJGJVKSY) [**ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat**ADMITRY**$8.40**5,788 rev3y ago](https://www.amazon.com/dp/B0BL3R1GQG) [**Bighorn Athletics Jiu Jitsu Finger Tape | Residue-Free Athletic Finger Tape for Sports & Injuries: Rock Climbing Volleyball Football Basketball Hands & Toes | 0.3-Inch x 45-feet 8-Rolls Black**Bighorn Athletics**$14.13**736 rev3y ago](https://www.amazon.com/dp/B0B7D1XHR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monkey Tape 4-Pack (0.3 x 15yds White) Premium Jiu Jitsu Sports Athletic Finger Tape - for BJJ Grappling MMA & Judo**Monkey Tape**$15.29**4.5★**▲ 123%**](https://www.amazon.com/dp/B07BBTDLTV) [**EAGLES Finger Tape 2 3 6 or 12 Pack Black or White | Residue Free Skin Friendly Strong Athletic Sports Tapes | 0.5 x 45 Ft for BJJ Jiu Jitsu Grappling MMA Knob Tape Weight (Black 3 Pack)**EAGLES**$6.01**4.3★**▲ 110%**](https://www.amazon.com/dp/B0DJ7ZWYR3) [**Monkey Tape Single Roll (1 x 15yd Black) Premium Jiu Jitsu Sports Athletic Trainer Tape - Perfect for Wrist Ankle Foot Knee and Hand Taping**Monkey Tape**$10.88**4.6★**▲ 42%**](https://www.amazon.com/dp/B07BBV2HWC) [**REBEL X BJJ Tape - Athletic Finger Sports Tape for Brazilian Jiu-Jitsu 1/2 inch X 45 feet Martial Arts MMA Sports Wrap Athletic Tape Strong Adhesive Injury Support 2-Pack (Black)**REBEL X**$8.49**4.7★**▲ 24%**](https://www.amazon.com/dp/B0FHPHH8PV) [**Bighorn Athletics Jiu Jitsu Finger Tape Rock Climbing Tape | Multipurpose for Sports & Injuries: MMA Volleyball Football Basketball Tennis Golf Hands & Toes 0.5-Inch x 45-feet 8-Rolls Black**Bighorn Athletics**$16.86**4.6★**▲ 18%**](https://www.amazon.com/dp/B0B7D4C321)
**~~View all trending →~~**
## **What buyers say about bjj tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**32%
*“Adhesion is strong”*
**Quality-Overall**17%
*“Seems to be a good product, as advertised”*
**Value For Money**8%
*“Good value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Grip**4%
*“helps protect fingers during grip fighting”*
**Efficiency**4%
*“Works perfectly”*
**Ease Of Use**4%
*“It is easy to use”*
**Strength**3%
*“It is strong”*
**Durability**3%
*“it's so durable”*
**Thickness**2%
*“Just the right thickness to cover calluses”*
### **What buyers complain about **
**Adhesion/Stickiness**43%
*“Adhesive is very weak”*
**Stretchability/Expandability/Elasticity**6%
*“Doesnt stretch better alternatives out there”*
**Quality-Overall**4%
*“not as good as the good stuff”*
**Sweat Resistance**4%
*“Once sweat kicks in it practically slides off”*
**Ease Of Use**3%
*“It is difficult to use”*
**Durability**3%
*“The end will start breaking loose almost immediately”*
**Cutting/Trimming**3%
*“Really hard to cut it”*
**Skin Health**3%
*“However causes skin irritation on my skin”*
**Allergies**2%
*“over time may cause irritation if you have sensitive skin”*
**Thickness**2%
*“is too thick”*
### **Top return reasons **
**Adhesion/Stickiness**45%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Functionality-Overall**6%
**Thin**5%
**Stretchability/Expandability/Elasticity**4%
**Value For Money**3%
**Quality-Overall**3%
**Material Quality**2%
**Ease Of Use**1%
## **Common questions**
- **Is bjj tape profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 14 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bjj tape niche?**
- 8 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in bjj tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.9%.
- **When does demand for bjj tape peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bjj tape niche?**
- Listings span $6.01–$16.86; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.
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