---
title: "Bitter Melon — $572K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bitter-melon"
last_updated: "2026-08-06T14:38:09.145Z"
locale: en
meta:
description: "Niche score 50/100 · $572K/yr market · 392K searches/yr · $17.04 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $572K/yr market · 392K searches/yr · $17.04 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bitter Melon — $572K/yr Amazon US Niche (2026) - Flapen"
---
# **bitter melon**
**Worth a look**
Shows low returns (0.0%), but soft demand (-18.2% this quarter) keeps it on the watch list.
Market size 63Growth 16Conversion 81Competition 18Returns 100Price range 71Avg price 80Brand share 31Review moat 38Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.79–$30.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$572K**
$572K/yr · 392K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,742.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bitter melon is a $572K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bitter melon market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$511K–$682K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#1,058**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**377**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**9%**
- Himalaya29% - Carlyle25% - Zazzee19% - Nutricost8% - Deal Supplement5% - Secrets of the Tribe5% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/bitter-melon/trend)
## **Top bitter melon search terms**
- **bitter melon**208K/yr-17.5%5.9% conv. - **bitter melon capsules**91K/yr-11.7%10.5% conv. - **bitter melon extract**21K/yr-12.7%5.7% conv. - **bitter gourd**11K/yr-28.7%1.2% conv. - **bitter melon supplement**9K/yr-13.2%6.6% conv. - **organic bitter melon**9K/yr-21.3%8.7% conv. - **bitter gourd capsules**7K/yr-41.1%2.9% conv. - **bittermelon**5K/yr-9.3%5.1% conv. - **melon amargo**4K/yr-18.5%3.7% conv. - **cundeamor capsules diabetes**3K/yr-5.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/bitter-melon/search-terms)
## **Top bitter melon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$57K20%$114K30%$172K40%$229K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Himalaya USDA Organic Bitter Melon Capsules - Bitter Melon Extract Herbal Glucose Metabolism Support Non-GMO Vegan Gluten Free Additive Free 660 mg 60 Caplets**Himalaya**$17.74**4.4★6,628 rev](https://www.amazon.com/dp/B0002BBAV0) [2**Carlyle Bitter Melon Complex | 200 Capsules**Carlyle**$9.87**4.5★3,683 rev](https://www.amazon.com/dp/B08L9ZLQRD) [3**Zazzee USDA Organic Bitter Melon 25:1 Extract 10% Bitter Principles 150 Vegan Capsules 5 Month Supply Extra Strength Momordica Charantia Antioxidant & Metabolic Support Non-GMO Made in the USA**Zazzee**$23.16**4.5★2,366 rev](https://www.amazon.com/dp/B09KCMDGDR) [4**Nutricost Bitter Melon Extract 180 Capsules for 180 Servings Per Bottle - Momordica Charantia Vegan Gluten Free and GMO Free**Nutricost**$15.69**4.4★3,947 rev](https://www.amazon.com/dp/B01JKGVS8C) [5**Himalaya USDA Organic Bitter Melon Capsules - Bitter Melon Extract Herbal Glucose Metabolism Support Non-GMO Vegan Gluten Free Additive Free 660 mg 120 Caplets**Himalaya**$30.02**4.4★6,628 rev](https://www.amazon.com/dp/B001F0R04I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract Glucomannan Gymnema Chromium Turmeric Organic Panax Ginseng Moringa**Clean Nutraceuticals**$28.52**5,298 rev2y ago](https://www.amazon.com/dp/B0D75VX5ML) [**FullChea Bitter Melon Tea 2g X 40 Count Premium Natural Dried Slices**FullChea**$9.66**362 rev2y ago](https://www.amazon.com/dp/B0CY298ZVP) [**FITO MEDICS Lab | Bitter Melon | Bitter Melon Capsules | 180 Capsules.**FITO MEDIC'S**$8.99**59 rev2y ago](https://www.amazon.com/dp/B0CRJ1BB95) [**Carlyle Bitter Melon Extract Supplement | 180 Capsules**Carlyle**$9.91**380 rev3y ago](https://www.amazon.com/dp/B0BN6WGZHJ) [**Zazzee USDA Organic Bitter Melon 25:1 Extract 10% Bitter Principles 150 Vegan Capsules 5 Month Supply Extra Strength Momordica Charantia Antioxidant & Metabolic Support Non-GMO Made in the USA**Zazzee**$23.16**2,366 rev4y ago](https://www.amazon.com/dp/B09KCMDGDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FITO MEDICS Lab | Bitter Melon | Bitter Melon Capsules | 180 Capsules.**FITO MEDIC'S**$8.99**4.4★**▲ 89%**](https://www.amazon.com/dp/B0CRJ1BB95) [**Himalaya USDA Organic Bitter Melon Capsules - Bitter Melon Extract Herbal Glucose Metabolism Support Non-GMO Vegan Gluten Free Additive Free 660 mg 60 Caplets**Himalaya**$17.74**4.4★**▲ 19%**](https://www.amazon.com/dp/B0002BBAV0) [**Secrets of the Tribe Bitter Melon USDA Organic | Alcohol-Free Liquid Extract for Energy&Digestive Support | Momordica Charantia Dried Fruit Antioxidant Vegan Drops (2 fl oz)**Secrets of the Tribe**$23.22**4.4★**▲ 14%**](https://www.amazon.com/dp/B0B3W5MT52) [**Clean Nutra Berberine with Ceylon Cinnamon Supplement Liquid Drops + Bitter Melon Extract Glucomannan Gymnema Chromium Turmeric Organic Panax Ginseng Moringa**Clean Nutraceuticals**$28.52**4.4★**▲ 12%**](https://www.amazon.com/dp/B0D75VX5ML) [**Zazzee USDA Organic Bitter Melon 25:1 Extract 10% Bitter Principles 150 Vegan Capsules 5 Month Supply Extra Strength Momordica Charantia Antioxidant & Metabolic Support Non-GMO Made in the USA**Zazzee**$23.16**4.5★**— 1%**](https://www.amazon.com/dp/B09KCMDGDR)
**~~View all trending →~~**
## **What buyers say about bitter melon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“There is no unpleasant taste”*
**Quality-Overall**16%
*“Good quality and easy to take”*
**Blood Sugar Level**14%
*“Great to help control blood sugar levels”*
**Efficiency**5%
*“I believe it helps”*
**Value For Money**4%
*“worth money”*
**Weight Loss**4%
*“My Dr is pleased by the slow weight loss as he says it will stay off better”*
**Advertised Vs Actual Product**3%
*“Product as described”*
**Energy Level**2%
*“My energy level has increased”*
**Ease Of Use**2%
*“Easy to take”*
**Side Effects**2%
*“Yes I am currently enjoying the effects provided”*
### **What buyers complain about **
**Blood Sugar Level**15%
*“No effect on my blood sugar”*
**Functionality-Overall**12%
*“I don't see any results in it”*
**Taste-Overall**10%
*“doesnt taste like my first one”*
**Advertised Vs Actual Product**7%
*“Product is deceptive”*
**Bitter**6%
*“was very bitter this time”*
**Dosage**5%
*“Im skeptical about these because the dosage is so high”*
**Value For Money**4%
*“Over priced”*
**Side Effects**4%
*“Some side effects”*
**Weight Loss**2%
*“No help in losing weight”*
**Acid Regulator/Stomach Ache Relief**2%
*“Causing upset stomach”*
### **Top return reasons **
**Bitter**23%
**Value For Money**18%
**Thickness**14%
**Functionality-Overall**9%
**Stale/Rotten/Spoiled**9%
**Smell**9%
**Regulates Digestion**9%
**Color**5%
**Taste-Overall**5%
## **Common questions**
- **Is bitter melon profitable to sell on Amazon United States?**
- The niche generates $572K/yr across 12 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bitter melon niche?**
- 10 brands and 377 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in bitter melon?**
- Top complaints mined from reviews: Blood Sugar Level, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for bitter melon peak?**
- Demand peaks in Apr; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bitter melon niche?**
- Listings span $8.79–$30.02; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 2,743 reviews — the moat a new listing must climb.
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