---
title: "Bismuth — $291K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bismuth"
last_updated: "2026-08-09T22:46:49.892Z"
locale: en
meta:
description: "Niche score 52/100 · $291K/yr market · 213K searches/yr · $15.41 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $291K/yr market · 213K searches/yr · $15.41 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bismuth — $291K/yr Amazon US Niche (2026) - Flapen"
---
# **bismuth**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 51Growth 31Conversion 83Competition 41Returns 100Price range 80Avg price 76Brand share 36Review moat 25Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.20–$56.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.41**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$291K**
$291K/yr · 213K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,341.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bismuth is a $291K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bismuth market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$308K–$385K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 94%
**Open market**
**14%**
- HealthA2Z36% - Pepto Bismol20% - Equate19% - Roto Metals4% - Kaopectate3% - Wonderbelly3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/bismuth/trend)
## **Top bismuth search terms**
- **bismuth**88K/yr+7.2%6.4% conv. - **bismuth subsalicylate**59K/yr+4.8%9.2% conv. - **bismuth subsalicylate tablets**24K/yr-6.1%12.0% conv. - **bismuth tablets**11K/yr+13.9%10.5% conv. - **bismuth chewables**7K/yr-17.2%11.1% conv. - **pink bismuth**4K/yr+53.0%11.2% conv. - **bismuto**4K/yr+23.6%1.3% conv. - **bismuth subsalicylate chewable**3K/yr+41.3%11.5% conv. - **pepto bismol generic**4K/yr-4.4%11.2% conv. - **generic pepto bismol**3K/yr+20.7%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/bismuth/search-terms)
## **Top bismuth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (100 Count (Pack of 1))**HealthA2Z**$14.49**4.6★1,171 rev](https://www.amazon.com/dp/B0BVBZY1FZ) [2**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★2,623 rev](https://www.amazon.com/dp/B00DPLXUXU) [3**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (50 Count (Pack of 1))**HealthA2Z**$8.79**4.6★370 rev](https://www.amazon.com/dp/B0CJMNF8SR) [4**HealthA2Z Bismuth | Bismuth Subsalicylate 262mg | Multi-Symptom Relief | (3 Pack (36 Tablets))**HealthA2Z**$8.83**4.6★1,088 rev](https://www.amazon.com/dp/B09NMQW8BX) [5**Pepto Bismol Chewable Tablets Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Relief 30 ct**Pepto Bismol**$5.49**4.8★4,879 rev](https://www.amazon.com/dp/B000RVLU2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BioMatrix H Pylori Supplement Mastic Gum Berberine Zinc Carnosine & Bismuth Salts Probiotic Alternative Gut Formula 120 Capsules 30-60 Day Supply**BioMatrix**$40.11**80 rev9mo ago](https://www.amazon.com/dp/B0FT526BWL) [**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**65 rev9mo ago](https://www.amazon.com/dp/B0FSN6X74G) [**Healthy Surplus Equate Stomach Relief Liquid 16 FL OZ (473mL) Bismuth Subsalicylate 525mg and Vital Volumes Upset Stomach Tips Card Bundle**Healthy Surplus**$10.11**52 rev9mo ago](https://www.amazon.com/dp/B0FSP4XKRW) [**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**112 rev10mo ago](https://www.amazon.com/dp/B0FN4TBFWY) [**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**89 rev10mo ago](https://www.amazon.com/dp/B0FN4VYXF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KALIFANO Raw Bismuth Bundle (250 Carats) with Information Card - Rainbow Metallic Reiki Healing Crystal Used for Spiritual Transformation and Inner Fullfilment (Family Owned and Operated)**KALIFANO**$17.36**3.8★**▲ 145%**](https://www.amazon.com/dp/B08S6L91TC) [**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Orange & Creme 40 Chewable Tablets**Wonderbelly**$9.97**4.5★**▲ 94%**](https://www.amazon.com/dp/B0FN4VYXF2) [**RIGHT REMEDIES Upset Stomach Relief Multi-Symptom Relief (48 Softgels) Bismuth Subsalicylate 262mg Compare to the Active Ingredient in PEPTO-BISMOL Liquidcaps**RIGHT REMEDIES**$8.98**4.6★**▲ 76%**](https://www.amazon.com/dp/B0FSN6X74G) [**Equate Stomach Relief Caplets 40ct**Equate**$6.06**4.7★**▲ 67%**](https://www.amazon.com/dp/B00DPLXUXU) [**Wonderbelly Multi-Symptom Medicine Anti-Diarrhea & Upset Stomach Relief with Bismuth Subsalicylate Mixed Berry 40 Chewable Tablets**Wonderbelly**$9.98**4.4★**▲ 51%**](https://www.amazon.com/dp/B0FN4TBFWY)
**~~View all trending →~~**
## **What buyers say about bismuth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Acid Regulator/Stomach Ache Relief**13%
*“is effective at providing relief for my stomach issues”*
**Quality-Overall**10%
*“Excellent product”*
**Efficiency**10%
*“Effective”*
**Taste-Overall**8%
*“taste as expected”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As described”*
**Ease Of Chewing/Swallowing**6%
*“Easy to chew”*
**Ease Of Use**5%
*“Comes in handy”*
**Portability**5%
*“Handy for travel”*
**Regulates Digestion**3%
*“Great digestion aid”*
### **What buyers complain about **
**Taste-Overall**9%
*“Taste on it is very bitter”*
**Functionality-Overall**6%
*“Didnt work for me”*
**Acid Regulator/Stomach Ache Relief**5%
*“after I've eaten take out or something I know will bother my stomach”*
**Value For Money**5%
*“Expensive”*
**Size-Overall**5%
*“tiny”*
**Regulates Digestion**4%
*“Caused constipation”*
**Ease Of Chewing/Swallowing**3%
*“they were had a noticeably worst chewing experience”*
**Dosage**3%
*“for some people it may not be enough medication per dose”*
**Ease Of Use**2%
*“Hard to open plastic wrap”*
**Color**2%
*“though it does turn something a dark color”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**42%
**Advertised Vs Actual Product**8%
## **Common questions**
- **Is bismuth profitable to sell on Amazon United States?**
- The niche generates $291K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bismuth niche?**
- 13 brands and 128 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in bismuth?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **When does demand for bismuth peak?**
- Demand peaks in Jan–Apr–May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bismuth niche?**
- Listings span $5.20–$56.28; the average listing price is $15.41 (sweet spot $15–$100). The average incumbent carries 4,342 reviews — the moat a new listing must climb.
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