---
title: "Trend — birthday wrapping paper rolls - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/birthday-wrapping-paper-rolls/trend"
last_updated: "2026-08-10T10:20:19.023Z"
locale: en
meta:
  description: "Niche score 65/100 · $857K/yr market · 978K searches/yr · $9.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $857K/yr market · 978K searches/yr · $9.46 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — birthday wrapping paper rolls - Flapen"
---

# **birthday wrapping paper rolls**

**Launch it**

A $857K/yr market growing +21.7% this quarter with returns at 1.3% — clears our launch bar.

Market size 75Growth 51Conversion 84Competition 89Returns 89Price range 18Avg price 29Brand share 69Review moat 69Quality gap 25

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$857K**

$857K/yr · 978K searches

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****747.99**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+21.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$5.93–$16.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend