---
title: "Birthday Wrapping Paper Rolls — $857K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/birthday-wrapping-paper-rolls"
last_updated: "2026-08-10T09:15:57.919Z"
locale: en
meta:
description: "Niche score 65/100 · $857K/yr market · 978K searches/yr · $9.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $857K/yr market · 978K searches/yr · $9.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Birthday Wrapping Paper Rolls — $857K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday wrapping paper rolls**
**Launch it**
A $857K/yr market growing +21.7% this quarter with returns at 1.3% — clears our launch bar.
Market size 75Growth 51Conversion 84Competition 89Returns 89Price range 18Avg price 29Brand share 69Review moat 69Quality gap 25
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$857K**
$857K/yr · 978K searches
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****747.99**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.93–$16.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, birthday wrapping paper rolls is a $857K/yr Amazon United States market (978K searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 65/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday wrapping paper rolls market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$757K–$946K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**30%**
- WRAPAHOLIC25% - RUSPEPA13% - MAYPLUSS10% - Hallmark8% - BIOBROWN7% - NESCCI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.
25K15KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/birthday-wrapping-paper-rolls/trend)
## **Top birthday wrapping paper rolls search terms**
- **wrapping paper birthday girl**150K/yr+77.7%8.6% conv. - **wrapping paper birthday boy**129K/yr+72.2%8.7% conv. - **birthday wrapping paper girls**86K/yr-3.5%8.3% conv. - **birthday wrapping paper boy**92K/yr-5.6%8.5% conv. - **boy birthday wrapping paper**55K/yr+7.4%7.8% conv. - **boy wrapping paper**52K/yr+27.0%6.1% conv. - **girl birthday wrapping paper**49K/yr+0.9%7.9% conv. - **boys birthday wrapping paper**46K/yr+0.2%8.1% conv. - **boys wrapping paper**39K/yr+26.9%6.4% conv. - **girls birthday wrapping paper**40K/yr-1.5%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/birthday-wrapping-paper-rolls/search-terms)
## **Top birthday wrapping paper rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$17K4%$34K6%$51K8%$69K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower**WRAPAHOLIC**$6.98**4.7★695 rev](https://www.amazon.com/dp/B0DZXCWFCQ) [2**NESCCI Birthday Wrapping Paper Gift Wrapping Paper Roll Kraft Wrapping Paper-17 inch X 32.8 Feet Per roll Colorful Happy Birthday Pattern For Boys Girls Perfect For Birthdays Party Baby Shower**NESCCI**$7.93**4.6★1,308 rev](https://www.amazon.com/dp/B0D3X3XZQC) [3**BIOBROWN Kraft Wrapping Paper Roll Colorful Text Happy Birthday Design Perfect for Birthday Holiday Wrap 17 inch X 33 feet**BIOBROWN**$13.53**4.7★1,177 rev](https://www.amazon.com/dp/B0BLSML9G3) [4**Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)**Burymento**$12.14**4.7★1,298 rev](https://www.amazon.com/dp/B0D9NFKFFC) [5**WRAPAHOLIC Birthday Wrapping Paper Roll - Mini Roll - 3 Rolls - 17 inch x 120 inch Per roll - Colorful Foil Birthday Design for Party Holiday Baby Shower**WRAPAHOLIC**$8.92**4.5★3,156 rev](https://www.amazon.com/dp/B0CD7FMRHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Kids Birthday Wrapping Paper Mini Rolls 3-Pack (Unicorns Rainbows on Purple Pink with White Polka Dots) for Birthday Parties Easter Baby Showers Any Occasion - 60 Sq. Ft. Total**Hallmark**$9.32**1,860 rev4mo ago](https://www.amazon.com/dp/B0GR6M69QS) [**MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet**MAYPLUSS**$11.79**432 rev8mo ago](https://www.amazon.com/dp/B0FX9W683C) [**RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet**RUSPEPA**$9.83**129 rev10mo ago](https://www.amazon.com/dp/B0FN7VB269) [**RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet**RUSPEPA**$9.80**221 rev11mo ago](https://www.amazon.com/dp/B0FLQ5YVNN) [**RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Blue Cupcake Design and Colorful Happy Text with Stars Colorful Adorable Gift Wrap for Boys Girls Birthday Party 17 Inches x 16.4 Feet**RUSPEPA**$8.95**551 rev1y ago](https://www.amazon.com/dp/B0FGXJ3RY2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hallmark Kids Birthday Wrapping Paper Mini Rolls 3-Pack (Unicorns Rainbows on Purple Pink with White Polka Dots) for Birthday Parties Easter Baby Showers Any Occasion - 60 Sq. Ft. Total**Hallmark**$9.32**4.7★**▲ 284%**](https://www.amazon.com/dp/B0GR6M69QS) [**MAYPLUSS Birthday Wrapping Paper Roll Pink Metallic Holographic Happy Birthday Wrapping Paper Featuring Revesible Stripe Gift Wrap Paper for Girls Boys Kids Men 17 Inches x 33 Feet**MAYPLUSS**$11.79**4.3★**▲ 216%**](https://www.amazon.com/dp/B0FX9W683C) [**RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Blue Cupcake Design and Colorful Happy Text with Stars Colorful Adorable Gift Wrap for Boys Girls Birthday Party 17 Inches x 16.4 Feet**RUSPEPA**$8.95**4.5★**▲ 179%**](https://www.amazon.com/dp/B0FGXJ3RY2) [**RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet**RUSPEPA**$9.83**4.6★**▲ 110%**](https://www.amazon.com/dp/B0FN7VB269) [**RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet**RUSPEPA**$9.80**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FLQ5YVNN)
**~~View all trending →~~**
## **What buyers say about birthday wrapping paper rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“This is quality wrapping paper”*
**Thickness**11%
*“Very thick material”*
**Color**10%
*“Color is accurate”*
**Gifting Purpose**6%
*“Very pretty Great gifts”*
**Design-Overall**6%
*“the design is beautiful”*
**Value For Money**6%
*“Great Value”*
**Size-Overall**4%
*“Good sizes”*
**Strength**4%
*“Very sturdy and easy to cut”*
**Ease Of Use**4%
*“Easy to cut”*
**Advertised Vs Actual Product**4%
*“As described”*
### **What buyers complain about **
**Size-Overall**44%
*“Too short”*
**Value For Money**8%
*“Too expensive”*
**Smell**6%
*“Horrible chemical smell”*
**Thickness**5%
*“thicker than expected”*
**Adhesion/Stickiness**4%
*“Tape does not stick to it”*
**Gifting Purpose**3%
*“it's very difficult to actually make it say that on a gift”*
**Quality-Overall**2%
*“the manufacturer of the paper or Amazon for the lack of quality control”*
**Ease Of Use**1%
*“not practical”*
**Advertised Vs Actual Product**1%
*“Deceptive Picture on Amazon”*
**Color**1%
*“Not as colorful as the photo”*
### **Top return reasons **
**Size-Overall**77%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Color**3%
**Thin**1%
**Quality-Overall**1%
**Smell**1%
**Gifting Purpose**0%
**Functionality-Overall**0%
**Thickness**0%
## **Common questions**
- **Is birthday wrapping paper rolls profitable to sell on Amazon United States?**
- The niche generates $857K/yr across 78 tracked products. 20 of 24 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).
- **How competitive is the birthday wrapping paper rolls niche?**
- 23 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in birthday wrapping paper rolls?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.3%.
- **When does demand for birthday wrapping paper rolls peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the birthday wrapping paper rolls niche?**
- Listings span $5.93–$16.94; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.
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