---
title: "Birthday Gift Tags — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/birthday-gift-tags"
last_updated: "2026-08-10T05:11:57.761Z"
locale: en
meta:
description: "Niche score 46/100 · $41K/yr market · 83K searches/yr · $7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $41K/yr market · 83K searches/yr · $7.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Birthday Gift Tags — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **birthday gift tags**
**Skip it**
Prices mostly outside the sweet spot ($4.13–$13.87) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 71Competition 71Returns 95Price range 0Avg price 21Brand share 84Review moat 74Quality gap 16
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****553.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$41K**
$41K/yr · 83K searches
**Price range**
**Bad****$4.13–$13.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, birthday gift tags is a $41K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **birthday gift tags market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**51%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**43%**
- Well Tile13% - Fancy Land13% - Dunzoom10% - Anwyll8% - Hallmark7% - joycraft6%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -14.8% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/birthday-gift-tags/trend)
## **Top birthday gift tags search terms**
- **birthday gift tags**16K/yr-20.2%7.1% conv. - **birthday tags**12K/yr-2.8%4.6% conv. - **happy birthday tags**9K/yr-3.5%4.5% conv. - **birthday tags for gifts**9K/yr-27.6%7.6% conv. - **happy birthday gift tags**6K/yr-17.6%4.2% conv. - **birthday tags for goodie bags**5K/yr-15.8%3.7% conv. - **birthday name tags**5K/yr-13.0%4.4% conv. - **birthday tag**4K/yr+1.8%2.9% conv. - **happy birthday tag**4K/yr-11.9%3.1% conv. - **birthday labels stickers**3K/yr-17.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/birthday-gift-tags/search-terms)
## **Top birthday gift tags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**300 Pcs Happy Birthday Gift Tags Name Tags Stickers 1.5 x 2 Inch - Rectangle Happy Birthday to from Gift Labels for Birthdays Party Favors Shower Christmas Festival Holiday Presents 6 Designs**Well Tile**$5.42**4.8★374 rev](https://www.amazon.com/dp/B08RRKSZG6) [2**Fancy Land Birthday Gift Tags 60 Pcs Colorful Happy Birthday Hanging Gift Tags with Strings 2 X 3.5 Party Celebrate**Fancy Land**$7.79**4.8★19 rev](https://www.amazon.com/dp/B0FKSYK9JQ) [3**Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)**Dunzoom**$8.80**4.6★21 rev](https://www.amazon.com/dp/B0FQVFP1D3) [4**joycraft 50Pcs Birthday Tags 2.5In Happy Birthday Gift Tags with String**joycraft**$8.34**4.8★69 rev](https://www.amazon.com/dp/B0F8B986ZZ) [5**Hallmark Gift Tag Stickers - All Occasion (80 Labels 5 Designs) for Birthdays Engagements Weddings Baby Showers Any Occasion**Hallmark**$5.03**4.7★1,398 rev](https://www.amazon.com/dp/B07ZWKCWW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers**Trazzo**$9.00**601 rev3mo ago](https://www.amazon.com/dp/B0GVRVNBR3) [**Happy Birthday Gift Tags -40PCS Happy Birthday Colorful Stickers - 2 Round Name Tags Self-Adhesive Present Sticker - Holiday Present Labels for Wrapping Envelope Seals Party Decor - A03**yppupetuc**$7.80**3 rev4mo ago](https://www.amazon.com/dp/B0GR3KXYCK) [**Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor(Blue Vivid)**Dunzoom**$8.49**21 rev6mo ago](https://www.amazon.com/dp/B0GFCP81H8) [**Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor (Classic)**Dunzoom**$8.80**21 rev10mo ago](https://www.amazon.com/dp/B0FQVFP1D3) [**Happy Birthday Gift Tags Stickers 150 PCS Gift Tags Stickers for Presents 10 Sheets Self Adhesive to from Name Tag Labels Sticker Birthday Present Label for Box Cards Envelope Gifts Wrapping**Linsuminn**$5.39**13 rev11mo ago](https://www.amazon.com/dp/B0FKSYZFQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trazzo Gift Tag Stickers Self-Adhesive Gift Name Tags with 6 Cute Designs for Birthday Gifts Holiday Wrapping Classroom Favors and Everyday Gifting 200PCS to from Gift Label Stickers**Trazzo**$9.00**4.9★**▲ 328%**](https://www.amazon.com/dp/B0GVRVNBR3) [**Happy Birthday Gift Tags -40PCS Happy Birthday Colorful Stickers - 2 Round Name Tags Self-Adhesive Present Sticker - Holiday Present Labels for Wrapping Envelope Seals Party Decor - A03**yppupetuc**$7.80**5.0★**▲ 272%**](https://www.amazon.com/dp/B0GR3KXYCK) [**Dunzoom 50 Pcs Colorful Birthday Gift Tags with String Watercolor Birthday Candles Balloon Gift Paper Tags Blank Hanging Present Labels for Parents Party Decor(Blue Vivid)**Dunzoom**$8.49**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GFCP81H8) [**Ribbli Birthday Cotton Ribbon Natural Twill Tape Cotton with Black Happy Birthday Farmhouse Ribbon Use for Gift Wrapping Baking Crafts Home Decor-5/8 Inch x 10 Yard**Ribbli**$10.47**4.8★**▲ 60%**](https://www.amazon.com/dp/B0CTS4M2BX) [**Glavatrix 60PCS Birthday Gift Tags Colorful Candles Happy Birthday Tags with Hemp Rope Paper Hanging Labels for Baby Shower Party Invitations Wish Card Presents Wrapping Supplies 6 Styles**Glavatrix**$6.85**4.6★**▲ 59%**](https://www.amazon.com/dp/B0FBVHT32C)
**~~View all trending →~~**
## **What buyers say about birthday gift tags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Great for kids class gifts”*
**Quality-Overall**16%
*“Good quality”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**9%
*“Worth it”*
**Color**8%
*“Great quality and colors”*
**Adhesion/Stickiness**7%
*“stick very well”*
**Size-Overall**7%
*“the perfect size”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Design-Overall**5%
*“Great designs”*
**Thickness**3%
*“I love the thickness on them”*
### **What buyers complain about **
**Size-Overall**29%
*“Since I searched extra large lables though it's my fault for not looking at the dimensions”*
**Advertised Vs Actual Product**14%
*“Not sure if they metion that in the description or not”*
**Quality-Overall**7%
*“I didn't like their quality”*
**Strength**7%
*“Strings could be stronger, very flimsy”*
**Eco Friendliness**7%
*“The only downside is that they could be more eco-friendly”*
**Thickness**7%
*“The tags are not thick”*
**Smell**5%
*“This items STINKS”*
### **Top return reasons **
**Size-Overall**65%
**Value For Money**12%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Color**3%
**Thin**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**1%
**Display Colors**1%
**Leak-Proof**1%
## **Common questions**
- **Is birthday gift tags profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 36 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the birthday gift tags niche?**
- 26 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in birthday gift tags?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the birthday gift tags niche?**
- Listings span $4.13–$13.87; the average listing price is $7.66 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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