---
title: "Biotin — $12.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/biotin"
last_updated: "2026-08-06T20:53:05.341Z"
locale: en
meta:
description: "Niche score 58/100 · $12.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $12.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biotin — $12.8M/yr Amazon US Niche (2026) - Flapen"
---
# **biotin**
**Worth a look**
Shows a $12.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 17Conversion 96Competition 38Returns 100Price range 78Avg price 79Brand share 46Review moat 10Quality gap 22
**Market size**
**Incredible****$12.8M**
$12.8M/yr · 5.8M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.51–$49.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****31,705.37**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, biotin is a $12.8M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biotin market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$9.9M–$13.2M**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- Nature's Bounty37% - NUTRAHARMONY21% - Bronson8% - Nutricost6% - Sports Research5% - VITBOOST4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
125K75KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/biotin/trend)
## **Top biotin search terms**
- **biotin**3.1M/yr-14.1%10.8% conv. - **biotin for hair growth women**1.1M/yr-35.0%8.3% conv. - **biotin 10000mcg**586K/yr-10.0%14.6% conv. - **biotin and collagen supplements**219K/yr-17.3%3.9% conv. - **biotina**148K/yr+8.9%1.9% conv. - **biotina para el cabello**102K/yr-27.0%1.2% conv. - **biotin supplement**119K/yr-37.6%6.9% conv. - **biotin hair growth**45K/yr+37.5%1.8% conv. - **biotina 10000 mcg**57K/yr-14.4%3.2% conv. - **vitamin b7**34K/yr+0.3%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/biotin/search-terms)
## **Top biotin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.3M20%$2.6M30%$3.8M40%$5.1M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg 120 Softgels (Pack of 1)**Nature's Bounty**$7.98**4.7★121,987 rev](https://www.amazon.com/dp/B009SZXM4E) [2**Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps**NUTRAHARMONY**$26.47**4.5★18,852 rev](https://www.amazon.com/dp/B09RKDGYJD) [3**Nutricost Biotin (Vitamin B7) 10 000mcg (10mg) 240 Capsules Quick Release**Nutricost**$12.80**4.7★18,400 rev](https://www.amazon.com/dp/B01AMJCHB8) [4**Bronson Biotin 10 000mcg Hair Skin and Nails Vitamins 150 Tablets**Bronson**$8.91**4.7★11,020 rev](https://www.amazon.com/dp/B0BMGQXC55) [5**Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg Rapid Release Softgels 180 Ct**Nature's Bounty**$10.70**4.7★121,987 rev](https://www.amazon.com/dp/B0CNQCF134)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy**NUTRAHARMONY**$17.79**1,931 rev1y ago](https://www.amazon.com/dp/B0DPMZFJ58) [**Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support 120 Caps**NUTRAHARMONY**$49.32**18,852 rev1y ago](https://www.amazon.com/dp/B0DJBQW5FG) [**Natures Bounty Biotin Hair Skin and Nails Vitamins Supports Healthy Hair Skin and Nails 10 000 mcg Rapid Release Softgels 180 Ct**Nature's Bounty**$10.70**121,987 rev2y ago](https://www.amazon.com/dp/B0CNQCF134) [**VITBOOST Biotin with Hyaluronic Acid Collagen and Keratin - 60Ct 25000mcg**VITBOOST**$18.86**3,713 rev2y ago](https://www.amazon.com/dp/B0CF9Y1DM6) [**Vitamatic Biotin 10 000 mcg (10 mg) for Stronger Hair Skin & Nails - 365 Vegan Tablets- Also Called Vitamin B7**Vitamatic**$9.73**1,709 rev3y ago](https://www.amazon.com/dp/B0CC66P3P9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets**Futurebiotics**$10.01**4.7★**▲ 192%**](https://www.amazon.com/dp/B0BNVXYYHJ) [**Biotin Collagen Hyaluronic Acid & Keratin - Hair Growth Support 120 Caps**NUTRAHARMONY**$49.32**4.5★**▲ 148%**](https://www.amazon.com/dp/B0DJBQW5FG) [**Pure Encapsulations Biotin 8 mg - B Vitamin Supplement to Aid Stress Relief Hair Skin & Nail Strengthening Metabolism Carbohydrate Support & Nervous System* - with Premium Biotin - 60 Capsules**Pure Encapsulations**$14.36**4.7★**▲ 93%**](https://www.amazon.com/dp/B0017L7GE4) [**Biotin Gummies for Hair Growth Support - for Women & Men - Berry 60 Gummy**NUTRAHARMONY**$17.79**4.6★**▲ 89%**](https://www.amazon.com/dp/B0DPMZFJ58) [**Vitamatic Biotin 10 000 mcg (10 mg) for Stronger Hair Skin & Nails - 365 Vegan Tablets- Also Called Vitamin B7**Vitamatic**$9.73**4.8★**▲ 64%**](https://www.amazon.com/dp/B0CC66P3P9)
**~~View all trending →~~**
## **What buyers say about biotin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**23%
*“Helps With Hair Growth”*
**Quality-Overall**18%
*“Great produces”*
**Vitamin**9%
*“Love this vitamin”*
**Value For Money**8%
*“Great value”*
**Ease Of Chewing/Swallowing**5%
*“Just swallow quickly”*
**Taste-Overall**4%
*“dont leave any unpleasant aftertaste”*
**Efficiency**4%
*“Works well”*
**Advertised Vs Actual Product**4%
*“AS DESCRIBED”*
**Ease Of Use**3%
*“Easy & Convenient”*
**Skin Health**2%
*“Skin looks amazing”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Not working well”*
**Taste-Overall**6%
*“taste is nasty”*
**Dosage**6%
*“be careful of high dosage”*
**Hair Related**5%
*“My hair looks awful”*
**Hair Growth**5%
*“Doesn't aid in hair growth”*
**Allergies**5%
*“Allergic”*
**Side Effects**5%
*“Side effect”*
**Smell**3%
*“Terrible smell”*
**Vitamin**3%
*“not vitamin tastes”*
**Ease Of Chewing/Swallowing**3%
*“The chewables are not as effective”*
### **Top return reasons **
**Dosage**15%
**Ingredients-Overall**15%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Vitamin**7%
**Acid Regulator/Stomach Ache Relief**7%
**Maintenance And Repair**4%
**Fever Relief**4%
**Certifications**4%
**Adhesion/Stickiness**4%
## **Common questions**
- **Is biotin profitable to sell on Amazon United States?**
- The niche generates $12.8M/yr across 19 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the biotin niche?**
- 13 brands and 86 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in biotin?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Dosage. The return rate is 0.0%.
- **When does demand for biotin peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the biotin niche?**
- Listings span $5.51–$49.32; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 31,705 reviews — the moat a new listing must climb.
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