---
title: "Biote Iodine — $516K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/biote-iodine"
last_updated: "2026-08-06T00:13:12.808Z"
locale: en
meta:
description: "Niche score 46/100 · $516K/yr market · 98K searches/yr · $40.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $516K/yr market · 98K searches/yr · $40.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Biote Iodine — $516K/yr Amazon US Niche (2026) - Flapen"
---
# **biote iodine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 22Conversion 96Competition 9Returns 100Price range 85Avg price 95Brand share 0Review moat 28Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$40.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.62–$102.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$516K**
$516K/yr · 98K searches
**Review moat**
**Okay****3,723.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biote iodine is a $516K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biote iodine market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$611K–$815K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Optimox84% - Life Extension12% - Pure Encapsulations4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -6.6% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/health-household/biote-iodine/trend)
## **Top biote iodine search terms**
- **iodoral**33K/yr-5.1%11.8% conv. - **iodoral 12.5 mg 180 tablets**21K/yr-8.3%21.0% conv. - **sea iodine**8K/yr-7.8%17.3% conv. - **iodide**7K/yr-16.4%0.6% conv. - **iodoral 12.5 mg 90 tablets**7K/yr-15.5%23.7% conv. - **iodoral iodine**4K/yr-3.7%10.2% conv. - **iodide supplement**4K/yr+2.0%1.1% conv. - **idoral**3K/yr-6.1%21.9% conv. - **iodoral 12.5**4K/yr-18.2%17.5% conv. - **sea iodine life extension**3K/yr-1.3%31.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/biote-iodine/search-terms)
## **Top biote iodine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$77K30%$155K45%$232K60%$310K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARG Optimox Iodoral 12.5 mg - Iodine & Potassium Iodide Supplement for Thyroid & Metabolic Balance Support - Free of Soy & Gluten - 90 Servings - 90 Tablets**Optimox**$38.51**4.6★7,094 rev](https://www.amazon.com/dp/B005MKP9OK) [2**Optimox Iodoral High Potency Iodine Potassium Iodide Thyroid Support Supplement 180 Tablets**Optimox**$67.70**4.6★7,094 rev](https://www.amazon.com/dp/B000X843VG) [3**Life Extension Sea-Iodine kelp and bladderwrack-derived Iodine Supports Healthy Levels of This Essential Nutrient for Thyroid Health and Beyond Non-GMO Gluten-Free Vegetarian 60 Capsules**Life Extension**$5.62**4.6★8,248 rev](https://www.amazon.com/dp/B005OTKEKS) [4**Optimox Iodoral 50 mg - Iodine & Potassium Iodide Supplement for Thyroid & Immune System Support- Non-GMO & Gluten-Free - 90 Servings - 90 Count**Optimox**$102.32**4.5★887 rev](https://www.amazon.com/dp/B01N7JBQ4J) [5**Optimox Iodoral 50 mg Supplement - Potassium Iodide Tablets Thyroid Support Daily Vitamins and Minerals Lugols Iodine Solution - 30 Count.**Optimox**$47.63**4.5★887 rev](https://www.amazon.com/dp/B01IRO8E8A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARG Optimox Iodoral 6.25 mg - Iodine & Potassium Iodide Supplement for Thyroid & Metabolic Balance Support - Free of Soy & Gluten - 90 Servings - 90 Tablets**Optimox**$27.80**538 rev5y ago](https://www.amazon.com/dp/B08WTLM9MM) [**Life Extension Sea-Iodine Capsules 1000 mcg 150 Veg Caps Natural Iodine Supplement from Kelp and Bladderwack**Life Extension**$16.38**2,248 rev7y ago](https://www.amazon.com/dp/B07NC1S4RG) [**Optimox Iodoral 50 mg - Iodine & Potassium Iodide Supplement for Thyroid & Immune System Support- Non-GMO & Gluten-Free - 90 Servings - 90 Count**Optimox**$102.32**887 rev9y ago](https://www.amazon.com/dp/B01N7JBQ4J) [**Life Extension Sea-Iodine kelp and bladderwrack-derived Iodine Supports Healthy Levels of This Essential Nutrient for Thyroid Health and Beyond Non-GMO Gluten-Free Vegetarian 60 Capsules**Life Extension**$5.62**8,248 rev17y ago](https://www.amazon.com/dp/B005OTKEKS) [**Optimox Iodoral High Potency Iodine Potassium Iodide Thyroid Support Supplement 180 Tablets**Optimox**$67.70**7,094 rev18y ago](https://www.amazon.com/dp/B000X843VG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Optimox Iodoral 50 mg Supplement - Potassium Iodide Tablets Thyroid Support Daily Vitamins and Minerals Lugols Iodine Solution - 30 Count.**Optimox**$47.63**4.5★**▲ 76%**](https://www.amazon.com/dp/B01IRO8E8A) [**Optimox Iodoral High Potency Iodine Potassium Iodide Thyroid Support Supplement 180 Tablets**Optimox**$67.70**4.6★**▲ 47%**](https://www.amazon.com/dp/B000X843VG) [**Life Extension Sea-Iodine kelp and bladderwrack-derived Iodine Supports Healthy Levels of This Essential Nutrient for Thyroid Health and Beyond Non-GMO Gluten-Free Vegetarian 60 Capsules**Life Extension**$5.62**4.6★**▲ 13%**](https://www.amazon.com/dp/B005OTKEKS) [**ARG Optimox Iodoral 12.5 mg - Iodine & Potassium Iodide Supplement for Thyroid & Metabolic Balance Support - Free of Soy & Gluten - 90 Servings - 90 Tablets**Optimox**$38.51**4.6★**— 9%**](https://www.amazon.com/dp/B005MKP9OK) [**Life Extension Sea-Iodine Capsules 1000 mcg 150 Veg Caps Natural Iodine Supplement from Kelp and Bladderwack**Life Extension**$16.38**4.6★**▼ 13%**](https://www.amazon.com/dp/B07NC1S4RG)
**~~View all trending →~~**
## **What buyers say about biote iodine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hormonal Balance**12%
*“Thyroid Support”*
**Value For Money**12%
*“High quality and so affordable”*
**Quality-Overall**10%
*“Great product”*
**Ease Of Chewing/Swallowing**9%
*“easy to swallow”*
**Efficiency**9%
*“Wonderful and effective”*
**Advertised Vs Actual Product**5%
*“This product is exactly as advertised”*
**Vitamin**5%
*“Love this supplement”*
**Storage Capacity**3%
*“Storage is not an issue since you can combine all three into one”*
**Calcium**3%
*“Good iodine supplement”*
**Nutritional Content**3%
*“I feel iodine I'd essential to our well being”*
### **What buyers complain about **
**Color**12%
*“almost non existent color in some tablets”*
**Quality-Overall**12%
*“There appears to be a lack of quality control”*
**Nutritional Content**9%
*“Just know, if you're healthy and you take this you MAY NOT be healthy after a few days”*
**Ingredients-Overall**7%
*“Changed ingredients”*
**Dosage**6%
*“This 1mg dose is far too high”*
**Size-Overall**5%
*“They are small”*
**Sexual Wellness**5%
*“It also harms fertility”*
**Functionality-Overall**2%
*“it not working”*
**Ease Of Chewing/Swallowing**2%
*“What arrived was a totally different container with much bigger tablets that were hard to swallow”*
**Iron**2%
*“The functional medicine doctors say that almost all Americans are deficient in iron”*
### **Top return reasons **
**Acid Regulator/Stomach Ache Relief**33%
**Moist/Dry**33%
**Dosage**33%
## **Common questions**
- **Is biote iodine profitable to sell on Amazon United States?**
- The niche generates $516K/yr across 8 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the biote iodine niche?**
- 3 brands and 12 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in biote iodine?**
- Top complaints mined from reviews: Color, Quality-Overall, Nutritional Content. The return rate is 0.0%.
- **When does demand for biote iodine peak?**
- Demand peaks in Jul–Aug–Nov; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the biote iodine niche?**
- Listings span $5.62–$102.32; the average listing price is $40.75 (sweet spot $15–$100). The average incumbent carries 3,723 reviews — the moat a new listing must climb.
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