---
title: "Trend — biodegradable wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/biodegradable-wipes/trend"
last_updated: "2026-08-10T14:54:31.013Z"
locale: en
meta:
  description: "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — biodegradable wipes - Flapen"
---

# **biodegradable wipes**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 68Conversion 76Competition 59Returns 99Price range 85Avg price 93Brand share 50Review moat 20Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.57–$87.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+48.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$136K**

$136K/yr · 85K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,512.41**

avg incumbent reviews — the moat a new listing must climb

## Trend