---
title: "Biodegradable Wipes — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/biodegradable-wipes"
last_updated: "2026-08-10T10:38:54.620Z"
locale: en
meta:
description: "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Biodegradable Wipes — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **biodegradable wipes**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 68Conversion 76Competition 59Returns 99Price range 85Avg price 93Brand share 50Review moat 20Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.57–$87.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+48.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$136K**
$136K/yr · 85K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,512.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, biodegradable wipes is a $136K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **biodegradable wipes market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$176K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**20%**
- Surviveware31% - COMBAT WIPES15% - Nature Buff14% - Nolla9% - The Honest Company5% - DUDE Wipes5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/health-household/biodegradable-wipes/trend)
## **Top biodegradable wipes search terms**
- **biodegradable wipes**41K/yr+42.7%8.6% conv. - **biodegradable wipes for camping**11K/yr+144.1%10.8% conv. - **biodegradable wet wipes**8K/yr+53.5%8.1% conv. - **surviveware first aid kit**10K/yr-6.5%2.4% conv. - **biodegradable body wipes**5K/yr+95.8%6.7% conv. - **surviveware**5K/yr+11.4%4.1% conv. - **bio degradable wipes**3K/yr+87.5%7.5% conv. - **surviveware small first aid kit**2K/yr+62.7%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/biodegradable-wipes/search-terms)
## **Top biodegradable wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$22K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Buff Wipes Camping Wet Wipes 8 x 8 Inch Full Body & Hand Wipes Biodegradable Unscented Outdoor Cleansing Wipes for Hiking Backpacking Camping Hygiene Gym Travel & No-Shower Cleanups 24 Count**Nature Buff**$7.30**4.6★97 rev](https://www.amazon.com/dp/B0DQGJWM38) [2**Surviveware Biodegradable Wipes Men or Women - Shower Wet Wipes Face Body & Butt - Outdoors Travel Camping & Post Workout - Total of 32 Wipes - 32 Count Pack of 1**Surviveware**$10.46**4.7★10,941 rev](https://www.amazon.com/dp/B074DYPZYK) [3**Combat Wipes ACTIVE Outdoor Wet Wipes - Extra Thick Camping Gear Biodegradable Body & Hand Cleansing/Refreshing Cloths for Backpacking & Gym w/Natural Aloe & Vitamin E (25 Wipes)**COMBAT WIPES**$8.69**4.6★7,356 rev](https://www.amazon.com/dp/B074DDCW8B) [4**Nolla Flushable Wipes - 100% Plant-Based and Biodegradable - Soft Unscented + Soothing Aloe and Vitamin E - For Adults and Kids 180 Count (3 Packs of 60)**Nolla**$20.87**4.5★1,264 rev](https://www.amazon.com/dp/B099MKJGST) [5**DUDE Wipes Unscented Flushable Wipes - Extra-Large Adult Wet Wipes for Sensitive Skin - 3 Pack (144 Count) - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$10.98**4.7★241,115 rev](https://www.amazon.com/dp/B01NAPQ4QP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Poo~Pourri Unscented Flushable Wipes - Made with Plant Based Fibers Aloe Vitamin E Chamomile and Oat Extract - Adult Wet Wipes - 50 count Dispenser Box - Sewer & Septic Safe - Sensitive Skin Safe**Poo-Pourri**$8.80**184 rev5mo ago](https://www.amazon.com/dp/B0GL9SFGXY) [**JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count**JUST TO GO**$8.96**86 rev5mo ago](https://www.amazon.com/dp/B0G6B565MC) [**Happy Little Camper Flushable Multi-Use Wipes for Outdoors & Travel Septic & Sewer Safe Biodegradable Flushable Wet Wipes for Camping Hiking RV & Adventure - 3 x 50 Count Packs (150 Count Total)**Happy Little Camper**$14.61**6 rev8mo ago](https://www.amazon.com/dp/B0GLD5T2JQ) [**Buff Wipes Camping Wet Wipes 8 x 8 Inch Full Body & Hand Wipes Biodegradable Unscented Outdoor Cleansing Wipes for Hiking Backpacking Camping Hygiene Gym Travel & No-Shower Cleanups 24 Count**Nature Buff**$7.30**97 rev1y ago](https://www.amazon.com/dp/B0DQGJWM38) [**SurviveX Small First Aid Kit for Car Travel & Home - Emergency Kit for Hiking Camping Backpacking and Outdoors - Includes Zip Stitch Wound Closure Strips**SurviveX**$46.55**348 rev1y ago](https://www.amazon.com/dp/B0DF41NH2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Happy Little Camper Flushable Multi-Use Wipes for Outdoors & Travel Septic & Sewer Safe Biodegradable Flushable Wet Wipes for Camping Hiking RV & Adventure - 3 x 50 Count Packs (150 Count Total)**Happy Little Camper**$14.61**5.0★**▲ 215%**](https://www.amazon.com/dp/B0GLD5T2JQ) [**Poo~Pourri Unscented Flushable Wipes - Made with Plant Based Fibers Aloe Vitamin E Chamomile and Oat Extract - Adult Wet Wipes - 50 count Dispenser Box - Sewer & Septic Safe - Sensitive Skin Safe**Poo-Pourri**$8.80**4.0★**▲ 213%**](https://www.amazon.com/dp/B0GL9SFGXY) [**JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count**JUST TO GO**$8.96**4.2★**▲ 189%**](https://www.amazon.com/dp/B0G6B565MC) [**SURVIVE Paracord Bracelet Pack of 2 Medium 9 ft Continuous Strand**SURVIVE**$14.99**4.2★**▲ 169%**](https://www.amazon.com/dp/B0CH46TRKY) [**Sea to Summit Wilderness Wipes Rinse-Free Body Wipes 2-Pack (36 wipes per pack)**Sea to Summit**$20.47**4.7★**▲ 97%**](https://www.amazon.com/dp/B0C3J6LPMC)
**~~View all trending →~~**
## **What buyers say about biodegradable wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“Easy clean up”*
**Quality-Overall**11%
*“Excellent Quality”*
**Value For Money**10%
*“They are affordable”*
**Cleansing**5%
*“Clean and fresh”*
**Smell**5%
*“Fresh Scented”*
**Soft Feel**5%
*“They are soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“easy to open”*
**Size-Overall**4%
*“The size is convenient”*
**Moist/Dry**3%
*“the moisture level is good”*
### **What buyers complain about **
**Size-Overall**12%
*“Smaller than expected”*
**Thickness**9%
*“Theyre not as thick”*
**Moist/Dry**8%
*“Barely moist”*
**Ease Of Cleaning**7%
*“A customer of us who bought this product placed a complaint that it doesn't clean properly”*
**Smell**6%
*“Awful smell”*
**Quality-Overall**5%
*“Inconsistent in quality”*
**Value For Money**5%
*“more expensive”*
**Durability**4%
*“Break apart”*
**Ease Of Use**3%
*“Not so great ease of use”*
**Strength**2%
*“Too flimsy”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**15%
**Value For Money**13%
**Smell**10%
**Moist/Dry**5%
**Functionality-Overall**3%
**Ingredients-Overall**3%
**Weight Heavy**3%
**Ease Of Cleaning**3%
**Quality-Overall**2%
## **Common questions**
- **Is biodegradable wipes profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the biodegradable wipes niche?**
- 19 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in biodegradable wipes?**
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- **When does demand for biodegradable wipes peak?**
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the biodegradable wipes niche?**
- Listings span $4.57–$87.36; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 13,512 reviews — the moat a new listing must climb.
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