---
title: "Binaca Breath Spray — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/binaca-breath-spray"
last_updated: "2026-08-10T06:17:56.323Z"
locale: en
meta:
description: "Niche score 45/100 · $92K/yr market · 98K searches/yr · $14.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $92K/yr market · 98K searches/yr · $14.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Binaca Breath Spray — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **binaca breath spray**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 51Conversion 69Competition 36Returns 100Price range 67Avg price 73Brand share 8Review moat 25Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.73**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.38–$34.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,401.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 98K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, binaca breath spray is a $92K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **binaca breath spray market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **88%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Crest52% - Listerine20% - Crest Scope13% - CloSYS9% - DEAD DOWN WIND3% - POP ON VENEERS2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/binaca-breath-spray/trend)
## **Top binaca breath spray search terms**
- **crest breath spray**16K/yr+137.3%7.2% conv. - **crest mouth spray**11K/yr+22.5%6.7% conv. - **crest scope breath spray**11K/yr+32.8%7.7% conv. - **scope breath spray**6K/yr+58.7%8.8% conv. - **crest spray**6K/yr+42.7%5.0% conv. - **scope spray**5K/yr+76.8%6.5% conv. - **crest breath mist spray**15K/yr-68.7%6.4% conv. - **breeze breath spray**24K/yr-41.7%0.2% conv. - **coolbreath spray**5K/yr-41.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/binaca-breath-spray/search-terms)
## **Top binaca breath spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Scope | Six 2-Pack of Mint Breath Mist Sprays (12 Total Sprays) - 0.24 Ounce (7mL) - Made in an FDA Audited USA Facility**Crest**$29.99**4.6★403 rev](https://www.amazon.com/dp/B07ZDHFGXX) [2**Listerine Cool Mint Pocketmist Oral Care Mist for Fresh Breath Non-Aerosol Sugar-Free Travel Size Mouth Spray Kills 99% Bad Breath Germs On-The-Go Portable Cool Mint Flavor 7.7 mL x 2**Listerine**$5.59**4.7★15,374 rev](https://www.amazon.com/dp/B000N6CJ3C) [3**Crest Scope | One 1-Pack of Mint Breath Mist Sprays (1 Total Sprays) - 0.24 ounce (7mL) - Made in an FDA Audited USA Facility**Crest Scope**$7.01**4.5★53 rev](https://www.amazon.com/dp/B0054Y45J4) [4**Crest Breath Mist With Scope Long Lasting Peppermint 2 7Ml Bottles**Crest**$15.17**4.6★442 rev](https://www.amazon.com/dp/B01HF9A5A8) [5**CloSYS Oral Breath Spray Sugar Free Mouth Spray for Bad Breath pH Balanced Mint Flavored 0.31oz (3 Count)**CloSYS**$9.01**4.1★4,441 rev](https://www.amazon.com/dp/B08VXL6947)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Breath Spray for Bad Breath Dry Mouth Spray with Zero Alcohol & Sugar Free Breath Freshener Mint Flavor Oral Spray Travel Size 3-Pack**POP ON VENEERS**$16.02**47 rev3mo ago](https://www.amazon.com/dp/B0GV4WPKT5) [**Crest Scope | One 3-Pack of Mint Breath Mist Sprays (3 Total Sprays) - 0.24 Ounce (7mL) Each 0.72 Ounces Total**Crest**$12.01**3,781 rev9mo ago](https://www.amazon.com/dp/B0FWKSTJK9) [**Listerine Mouthwash On-the-Go Travel Essentials Individual Packets of Alcohol-Free Cool Mint Flavor Oral Rinse Kills Bad Breath Germs Mini Travel Size Mouthwash 30 ct**Listerine**$13.62**774 rev1y ago](https://www.amazon.com/dp/B0FG7W24VQ) [**Olabs Dry Mouth Spray - Sugar Free Alcohol Free Mint Breath Spray with Xylitol 2 Pack - 4 (0.25 oz) Travel Size Sprays Total**Olabs**$10.00**481 rev1y ago](https://www.amazon.com/dp/B0DW2BDT5V) [**Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray**Crest**$13.07**2,751 rev1y ago](https://www.amazon.com/dp/B0DNRJ6RP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dead Down Wind Mouth Spray 2 Fl Oz Bottle Fresh Mint Hunting Accessories For Hunting Odors Safe and Gentle Spray to Control Dry Mouth and Coughing Clear 1240BC**DEAD DOWN WIND**$9.10**4.5★**▲ 328%**](https://www.amazon.com/dp/B000HZHXHQ) [**Fresh Breath Spray for Bad Breath Dry Mouth Spray with Zero Alcohol & Sugar Free Breath Freshener Mint Flavor Oral Spray Travel Size 3-Pack**POP ON VENEERS**$16.02**4.4★**▲ 326%**](https://www.amazon.com/dp/B0GV4WPKT5) [**Crest Scope Breath Drops - Long Lasting Peppermint Liquid Breath Fresheners 12 Count**Crest**$11.76**4.6★**▲ 177%**](https://www.amazon.com/dp/B07B6D8DFL) [**Crest Breath Mist With Scope Long Lasting Peppermint 2 7Ml Bottles**Crest**$15.17**4.6★**▲ 160%**](https://www.amazon.com/dp/B01HF9A5A8) [**Crest Scope | One 1-Pack of Mint Breath Mist Sprays (1 Total Sprays) - 0.24 ounce (7mL) - Made in an FDA Audited USA Facility**Crest Scope**$7.01**4.5★**▲ 154%**](https://www.amazon.com/dp/B0054Y45J4)
**~~View all trending →~~**
## **What buyers say about binaca breath spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**30%
*“Fresh Breath”*
**Ease Of Use**17%
*“Easy to remove from the container”*
**Quality-Overall**8%
*“I really like how reliable it is”*
**Size-Overall**7%
*“Fantastic just the right size”*
**Value For Money**5%
*“Price is also good and affordable”*
**Moist/Dry**5%
*“Moisturizing for dry mouth”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Smell**3%
*“Its great breath smells great”*
**Efficiency**3%
*“Effective”*
**Durability**2%
*“Overall pretty durable so far”*
### **What buyers complain about **
**Breathability**13%
*“Bad taste and not breath refreshment”*
**Functionality-Overall**10%
*“Didnt work”*
**Value For Money**10%
*“PRICED TOO HIGH”*
**Size-Overall**10%
*“The containers are small”*
**Durability**7%
*“Didnt last”*
**Ease Of Use**4%
*“Too hard to operate”*
**Quality-Overall**3%
*“Terrible product”*
**Moist/Dry**3%
*“Dry mouth returns”*
**Leak-Proof**3%
*“It leaked some in the packet”*
**Adhesion/Stickiness**2%
*“Additionally, the nozzle can sometimes be a bit sticky after sitting in a warm car for a while”*
### **Top return reasons **
**Breathability**24%
**Value For Money**14%
**Advertised Vs Actual Product**9%
**Size-Overall**9%
**Leak-Proof**8%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Smell**3%
**Product Condition**2%
**Moist/Dry**2%
## **Common questions**
- **Is binaca breath spray profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the binaca breath spray niche?**
- 7 brands and 79 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in binaca breath spray?**
- Top complaints mined from reviews: Breathability, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for binaca breath spray peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the binaca breath spray niche?**
- Listings span $5.38–$34.84; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.
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