---
title: "Bilberry — $730K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bilberry"
last_updated: "2026-08-06T16:37:09.024Z"
locale: en
meta:
description: "Niche score 62/100 · $730K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $730K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bilberry — $730K/yr Amazon US Niche (2026) - Flapen"
---
# **bilberry**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 11Conversion 84Competition 54Returns 100Price range 79Avg price 95Brand share 73Review moat 68Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.97–$115.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$730K**
$730K/yr · 340K searches
**Review moat**
**Good****784.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bilberry is a $730K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bilberry market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$692K–$922K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#947**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **—flat
**Sellers**
**45**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**33%**
- Zazzee22% - Nutricost14% - Carlyle9% - Clean Nutraceuticals8% - Bronson7% - Life Extension6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -27.0% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/bilberry/trend)
## **Top bilberry search terms**
- **bilberry**110K/yr-19.8%7.8% conv. - **bilberry supplement for eyes**86K/yr-12.6%10.3% conv. - **bilberry extract**36K/yr-30.0%5.6% conv. - **bilberry supplement**38K/yr-32.6%8.8% conv. - **bilberry extract organic**6K/yr-23.4%6.3% conv. - **billberry**8K/yr-14.4%9.1% conv. - **bilberry extract for eyes**12K/yr-60.9%7.8% conv. - **organic bilberry**6K/yr-32.6%8.5% conv. - **bilberries**7K/yr-52.9%3.0% conv. - **bilberry organic**12K/yr-74.0%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/bilberry/search-terms)
## **Top bilberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$37K10%$73K15%$110K20%$146K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zazzee USDA Organic Bilberry 20:1 Extract 120 Vegan Capsules 4 Month Supply Vaccinium Myrtillus Eye Health Vision & Antioxidant Support All-Natural Non-GMO Made in the USA**Zazzee**$24.79**4.6★594 rev](https://www.amazon.com/dp/B0CW5TPGVG) [2**Nutricost Bilberry Extract 90 Capsules for 90 Servings Gluten Free**Nutricost**$9.79**4.6★1,851 rev](https://www.amazon.com/dp/B07L6Q9RVY) [3**Carlyle Bilberry Extract Capsules | 150 Count**Carlyle**$12.33**4.6★3,271 rev](https://www.amazon.com/dp/B0CZMJNCD3) [4**Bronson Bilberry Extra Strength Vaccinium Myrtillus Promotes Eye Health and Supports Healthy Vision - Non GMO 200 Vegetarian Capsules**Bronson**$14.89**4.6★1,271 rev](https://www.amazon.com/dp/B09NLB2L6D) [5**Clean Nutra Eye Vitamins with Bilberry Lutein and Zeaxanthin Supplements Lycopene 40mg Resveratrol Grape Seed Astaxanthin for Eyes - Eye Care Health Support Eye Vitamin and Mineral Supplement**Clean Nutraceuticals**$28.07**4.5★2,793 rev](https://www.amazon.com/dp/B0C4J8G4SB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure AFOLIA Bilberry Extract Supplement for Eye Health 6-in-1 Herbal Liquid Drops Support Eye Strain & Dry Relief w/Lutein Zeaxanthin Eyebright Herb Fast Absorption Tincture Form. 2 oz**Pure AFOLIA**$20.27**32 rev7mo ago](https://www.amazon.com/dp/B0FNJRXFKQ) [**Zazzee Extra Strength Bilberry 20:1 Extract 25% Anthocyanins 100 Capsules**Zazzee**$17.85**97 rev10mo ago](https://www.amazon.com/dp/B0FQBBLC2Z) [**ORGANIHERBENCE Bilberry Extract Supplement for Eye Health 6-in-1 Herbal Formula Liquid Drops to Support Eye Strain Dry Eyes and Vision Health Blend with Lutein Zeaxanthin & Eyebright Herb. 2oz**ORGANIHERBENCE**$21.91**76 rev1y ago](https://www.amazon.com/dp/B0F1MZFSYB) [**Wild Bilberry Fruit 4 oz. - Bilberry Tea - Antioxidant Support Immunity**Zhivana Organics**$22.78**102 rev1y ago](https://www.amazon.com/dp/B0DCGRGRSZ) [**Carlyle Bilberry Extract Capsules | 150 Count**Carlyle**$12.33**3,271 rev2y ago](https://www.amazon.com/dp/B0CZMJNCD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure AFOLIA Bilberry Extract Supplement for Eye Health 6-in-1 Herbal Liquid Drops Support Eye Strain & Dry Relief w/Lutein Zeaxanthin Eyebright Herb Fast Absorption Tincture Form. 2 oz**Pure AFOLIA**$20.27**4.6★**▲ 98%**](https://www.amazon.com/dp/B0FNJRXFKQ) [**Zazzee Extra Strength Bilberry 20:1 Extract 25% Anthocyanins 100 Capsules**Zazzee**$17.85**4.4★**▲ 91%**](https://www.amazon.com/dp/B0FQBBLC2Z) [**Natures Way Bilberry Eye Health Support Supplement for Adults* Premium Standardized Extract 40mg Anthocyanins per 2-Capsule Serving Non-GMO Project Verified Vegan 90 Capsules**Nature's Way**$19.77**4.6★**▲ 33%**](https://www.amazon.com/dp/B000OCPO7S) [**Brieofood Bilberry Extract 2000 mg per Serving 180 Capsules**Brieofood**$9.66**4.6★**▲ 33%**](https://www.amazon.com/dp/B094PPDPKX) [**Best Naturals Bilberry Extract 1000mg Capsule (Non-GMO) Supports Healthy Vision 90 Count**Best Naturals**$9.77**4.5★**▲ 28%**](https://www.amazon.com/dp/B00GXDE5AY)
**~~View all trending →~~**
## **What buyers say about bilberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eye-Hygiene**17%
*“Helps my eyes”*
**Quality-Overall**15%
*“Excellent product”*
**Taste-Overall**8%
*“no bitter taste or smell”*
**Value For Money**7%
*“Fair price”*
**Vitamin**7%
*“Good supplement”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Focus Enhancement**5%
*“Vision support”*
**Efficiency**4%
*“Works well”*
**Visibility**2%
*“I noticed improvements right away in my vision”*
**Ingredients-Overall**2%
*“Important ingredients”*
### **What buyers complain about **
**Taste-Overall**9%
*“Taste bitter”*
**Dosage**8%
*“Could not measure dosage because I do not have extra dropper tops laying around”*
**Functionality-Overall**7%
*“Not sure if its doing anything”*
**Value For Money**7%
*“Costly”*
**Moist/Dry**6%
*“Its was over dried”*
**Quality-Overall**5%
*“worried about quality control”*
**Color**5%
*“Pale”*
**Vitamin**3%
*“Please read ingredients- check as they are overdosing you on many vitamins”*
**Advertised Vs Actual Product**3%
*“they show that in their deceiving advertising”*
**Size-Overall**3%
*“They don't fit”*
### **Top return reasons **
**Acid Regulator/Stomach Ache Relief**50%
**Oral Hygiene**50%
## **Common questions**
- **Is bilberry profitable to sell on Amazon United States?**
- The niche generates $730K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the bilberry niche?**
- 23 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in bilberry?**
- Top complaints mined from reviews: Taste-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.
- **When does demand for bilberry peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bilberry niche?**
- Listings span $8.97–$115.98; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
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