---
title: "Bht — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bht"
last_updated: "2026-08-09T22:44:03.297Z"
locale: en
meta:
description: "Niche score 45/100 · $156K/yr market · 57K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $156K/yr market · 57K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bht — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **bht**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 7Conversion 92Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 86Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.30–$39.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****284.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$156K**
$156K/yr · 57K searches
**Growth**
**Bad****-35.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bht is a $156K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr–Aug. Verdict: Skip it — 45/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bht market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#4,952**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Supersmart63% - Wholesale Nutrition www.nutri.com16% - Life Enhancement9% - Prescribed For Life6% - LifeLink5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -35.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr, Aug · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/bht/trend)
## **Top bht search terms**
- **bht**19K/yr-18.2%6.1% conv. - **bht supplement**19K/yr-12.0%10.6% conv. - **bht oil**5K/yr-76.2%2.2% conv. - **bht antioxidant**8K/yr-68.6%3.2% conv. - **bht supplement herpes oil**6K/yr-90.1%5.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/bht/search-terms)
## **Top bht products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$31K40%$62K60%$93K80%$124K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supersmart - BHT Supplement 300mg per Day - Butylated Hydroxytoluene | Non-GMO & Gluten Free - 90 Vegetarian Capsules**Supersmart**$19.30**4.5★705 rev](https://www.amazon.com/dp/B00LPJLA04) [2**Wholesale Nutrition BHT - 250mg Potent Antioxidant - Non-GMO Gluten-Free - Enhance Oil/Fat Preservation - Pure Butylated Hydroxytoluene for Foods/Oils - 180 Capsules**Wholesale Nutrition www.nutri.com**$22.56**4.5★510 rev](https://www.amazon.com/dp/B0BT2TXK54) [3**Life Enhancement BHT Plus - Antioxidant Preservative - 180mg BHT and 80mg Vitamin C (Ascorbyl Palmitate) - 100 Serving**Life Enhancement**$19.83**4.1★97 rev](https://www.amazon.com/dp/B01MRWVRGA) [4**Prescribed For Life BHT Powder Powdered Butylated Hydroxytoluene for Food Preservation Vegan Gluten Free Non GMO Unbleached Soy Free (4oz / 113g)**Prescribed For Life**$22.13**4.4★69 rev](https://www.amazon.com/dp/B085F38C9X) [5**LifeLink BHT (Butylated Hydroxytoluene) | 250 mg x 500 Capsules | Antioxidant Anti-Aging | Gluten Free & Non-GMO**LifeLink**$39.56**4.5★43 rev](https://www.amazon.com/dp/B009JMEX1M)
### **Newest**
by launch date
[**Wholesale Nutrition BHT - 250mg Potent Antioxidant - Non-GMO Gluten-Free - Enhance Oil/Fat Preservation - Pure Butylated Hydroxytoluene for Foods/Oils - 180 Capsules**Wholesale Nutrition www.nutri.com**$22.56**510 rev3y ago](https://www.amazon.com/dp/B0BT2TXK54) [**LifeLink BHT (Butylated Hydroxytoluene) | 250 mg x 500 Capsules | Antioxidant Anti-Aging | Gluten Free & Non-GMO**LifeLink**$39.56**43 rev4y ago](https://www.amazon.com/dp/B009JMEX1M) [**Prescribed For Life BHT Powder Powdered Butylated Hydroxytoluene for Food Preservation Vegan Gluten Free Non GMO Unbleached Soy Free (4oz / 113g)**Prescribed For Life**$22.13**69 rev5y ago](https://www.amazon.com/dp/B085F38C9X) [**Supersmart - BHT Supplement 300mg per Day - Butylated Hydroxytoluene | Non-GMO & Gluten Free - 90 Vegetarian Capsules**Supersmart**$19.30**705 rev8y ago](https://www.amazon.com/dp/B00LPJLA04) [**Life Enhancement BHT Plus - Antioxidant Preservative - 180mg BHT and 80mg Vitamin C (Ascorbyl Palmitate) - 100 Serving**Life Enhancement**$19.83**97 rev9y ago](https://www.amazon.com/dp/B01MRWVRGA)
### **Trending**
90-day click momentum
[**Prescribed For Life BHT Powder Powdered Butylated Hydroxytoluene for Food Preservation Vegan Gluten Free Non GMO Unbleached Soy Free (4oz / 113g)**Prescribed For Life**$22.13**4.4★**▲ 34%**](https://www.amazon.com/dp/B085F38C9X) [**Supersmart - BHT Supplement 300mg per Day - Butylated Hydroxytoluene | Non-GMO & Gluten Free - 90 Vegetarian Capsules**Supersmart**$19.30**4.5★**▲ 27%**](https://www.amazon.com/dp/B00LPJLA04) [**LifeLink BHT (Butylated Hydroxytoluene) | 250 mg x 500 Capsules | Antioxidant Anti-Aging | Gluten Free & Non-GMO**LifeLink**$39.56**4.5★**▼ 29%**](https://www.amazon.com/dp/B009JMEX1M) [**Wholesale Nutrition BHT - 250mg Potent Antioxidant - Non-GMO Gluten-Free - Enhance Oil/Fat Preservation - Pure Butylated Hydroxytoluene for Foods/Oils - 180 Capsules**Wholesale Nutrition www.nutri.com**$22.56**4.5★**▼ 33%**](https://www.amazon.com/dp/B0BT2TXK54) [**Life Enhancement BHT Plus - Antioxidant Preservative - 180mg BHT and 80mg Vitamin C (Ascorbyl Palmitate) - 100 Serving**Life Enhancement**$19.83**4.1★**▼ 36%**](https://www.amazon.com/dp/B01MRWVRGA)
## **What buyers say about bht**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**46%
*“Great Product”*
**Immunity Booster**19%
*“Boost your immune system”*
**Support-Overall**14%
*“Wonderful product support”*
**Cold Relief**5%
*“they work very well to boost your immune system and keep you from getting horrible cold and flu”*
**Side Effects**4%
*“great value no side effects of taking every other day or so”*
**Advertised Vs Actual Product**4%
*“Just to described”*
### **What buyers complain about **
**Dosage**19%
*“you still need to continue with the higher dose for two weeks”*
**Nutritional Content**11%
*“it will instead preserve the fats from a meal”*
**Taste-Overall**11%
*“No, they do not taste good”*
**Immunity Booster**11%
*“One more thing: An outbreak of herpes or shingles is very hard on your immune system”*
### **Top return reasons **
**Smell**50%
**Taste-Overall**50%
## **Common questions**
- **Is bht profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 5 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bht niche?**
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bht?**
- Top complaints mined from reviews: Dosage, Nutritional Content, Taste-Overall. The return rate is 0.0%.
- **When does demand for bht peak?**
- Demand peaks in Feb–Apr–Aug; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the bht niche?**
- Listings span $19.30–$39.56; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.
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