---
title: "Betadine Ointment — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/betadine-ointment"
last_updated: "2026-08-09T21:55:09.514Z"
locale: en
meta:
description: "Niche score 37/100 · $60K/yr market · 40K searches/yr · $10.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $60K/yr market · 40K searches/yr · $10.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Betadine Ointment — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **betadine ointment**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 35Conversion 96Competition 15Returns 100Price range 19Avg price 41Brand share 7Review moat 37Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,775.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.06–$17.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$60K**
$60K/yr · 40K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, betadine ointment is a $60K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **betadine ointment market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Betadine36% - RUGBY LABORATORIES23% - Globe17% - Doctor Radow’s16% - MAJOR5% - Amazon Basics3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
1K600Black Friday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/betadine-ointment/trend)
## **Top betadine ointment search terms**
- **betadine ointment**18K/yr+16.4%12.8% conv. - **povidone iodine ointment**9K/yr+19.0%12.9% conv. - **iodine ointment**5K/yr+1.5%9.1% conv. - **iodine cream**4K/yr-28.2%7.2% conv. - **betadine cream**3K/yr+5.1%9.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/betadine-ointment/search-terms)
## **Top betadine ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betadine Antiseptic Ointment 25g**Betadine**$17.16**4.7★468 rev](https://www.amazon.com/dp/B0096R2XPS) [2**Rugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.**RUGBY LABORATORIES**$6.06**4.7★189 rev](https://www.amazon.com/dp/B09RCKGR4F) [3**Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)**Doctor Radow’s**$14.84**4.5★443 rev](https://www.amazon.com/dp/B09QZ5JLH5) [4**Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)**Globe**$13.07**4.7★289 rev](https://www.amazon.com/dp/B0BWZ3X322) [5**Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ**Betadine**$13.42**4.8★10,289 rev](https://www.amazon.com/dp/B002C2O5EQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Betadine Clear First Aid Spray Max Strength Pain Relieving Antiseptic Cleansing Spray No Stinging Kills 99.9% of Germs* Helps Prevent Infections 6 oz**Betadine**$10.27**1,134 rev2y ago](https://www.amazon.com/dp/B0CSPL5VJ7) [**Globe (2 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)**Globe**$10.10**204 rev2y ago](https://www.amazon.com/dp/B0CGXQX5DB) [**Globe (4 Pack) Povidone Iodine 10% First Aid Ointment 1 Oz for Cuts Scrapes Burns (Compare to Betadine)**Globe**$13.07**289 rev3y ago](https://www.amazon.com/dp/B0BWZ3X322) [**Amazon Basics First Aid Antiseptic 10% Povidone Iodine Solution for Wound Cleaner and Infection Protection Unflavored 8 fl oz 1-Pack (Previously Solimo)**Amazon Basics**$7.88**12,938 rev4y ago](https://www.amazon.com/dp/B09HHDSL3B) [**Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)**Doctor Radow’s**$14.84**443 rev4y ago](https://www.amazon.com/dp/B09QZ5JLH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rugby First Aid Antiseptic Ointment Povidone Iodine USP 10% Topical Solution Helps Prevent Infection in Minor Cuts Scrapes and Burns - 1 Oz.**RUGBY LABORATORIES**$6.06**4.7★**▲ 29%**](https://www.amazon.com/dp/B09RCKGR4F) [**Doctor Radows - Povidone Iodine Antiseptic Ointment -10% Povidone Iodine No Antibiotics for Wounds Burns Cuts & More Promotes Faster Healing Home and Medical Use 1 oz (28.35 g)**Doctor Radow’s**$14.84**4.5★**▲ 11%**](https://www.amazon.com/dp/B09QZ5JLH5) [**Betadine Antiseptic First Aid Solution Povidone-Iodine 10% Infection Protection Kills Germs in Minor Cuts Scrapes and Burns No Sting Promise No Alcohol or Hydrogen Peroxide 8 FL OZ**Betadine**$13.42**4.8★**— 7%**](https://www.amazon.com/dp/B002C2O5EQ) [**Betadine Antiseptic Ointment 25g**Betadine**$17.16**4.7★**— 5%**](https://www.amazon.com/dp/B0096R2XPS) [**Major Pharmaceuticals Povidine Iodine USP First Aid Ointment for Cuts Scrapes and Burns 3 Count**MAJOR**$10.28**4.6★**— 3%**](https://www.amazon.com/dp/B00I19DYQO)
**~~View all trending →~~**
## **Common questions**
- **Is betadine ointment profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 10 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the betadine ointment niche?**
- 6 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- **When does demand for betadine ointment peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the betadine ointment niche?**
- Listings span $6.06–$17.16; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 2,775 reviews — the moat a new listing must climb.
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