---
title: "Beta Carotene — $479K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/beta-carotene"
last_updated: "2026-08-06T20:09:44.600Z"
locale: en
meta:
description: "Niche score 52/100 · $479K/yr market · 226K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $479K/yr market · 226K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Beta Carotene — $479K/yr Amazon US Niche (2026) - Flapen"
---
# **beta carotene**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Market size 59Growth 17Conversion 93Competition 15Returns 100Price range 74Avg price 83Brand share 29Review moat 60Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.43–$36.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,115**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$479K**
$479K/yr · 226K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, beta carotene is a $479K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beta carotene market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$460K–$551K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#664**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**518**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**8%**
- Puritan's Pride32% - Swanson26% - NOW Foods18% - Horbäach6% - BulkSupplements6% - Pure Encapsulations5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
7K5KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/beta-carotene/trend)
## **Top beta carotene search terms**
- **beta carotene**147K/yr-17.0%11.3% conv. - **beta carotene supplements**32K/yr-19.7%10.4% conv. - **beta carotene tanning**7K/yr+19.1%3.1% conv. - **betacaroteno**6K/yr-0.3%5.9% conv. - **beta carotene 25000 iu softgels**8K/yr-28.8%13.6% conv. - **beta-carotene**6K/yr-17.3%10.3% conv. - **beta carotene gummies**4K/yr-33.4%2.7% conv. - **carrot supplement**3K/yr-14.5%2.5% conv. - **vitamin a beta carotene**3K/yr-16.3%5.5% conv. - **betacarotene supplements**4K/yr-17.0%8.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/beta-carotene/search-terms)
## **Top beta carotene products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$96K30%$144K40%$192K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puritans Pride Beta Carotene Provitamin A 7 500mcg (25 000 IU) Vitamin Supplement for Immune System Antioxidant and Eye Health Support 100 Day Supply 100 Rapid Release Softgels**Puritan's Pride**$7.43**4.7★3,393 rev](https://www.amazon.com/dp/B004R63IAW) [2**Swanson Beta-Carotene Vitamin A 25 000 IU Eye and Skin Health Supplement for Adults Seeking Vision and Immune Support - 7 500 mcg (300 Softgels)(1 Pack)**Swanson**$14.97**4.6★2,509 rev](https://www.amazon.com/dp/B00068SB2K) [3**Now Foods Beta Carotene (Natural) - 180 Softgels**NOW Foods**$20.07**4.6★2,312 rev](https://www.amazon.com/dp/B00024D862) [4**NOW Foods Supplements Natural Beta Carotene 25 000 IU Essential Nutrition 90 Softgels**NOW Foods**$12.33**4.6★2,312 rev](https://www.amazon.com/dp/B000PIDD0Q) [5**Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg**Horbäach**$18.22**4.7★675 rev](https://www.amazon.com/dp/B094NY8F4B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra**Clean Nutraceuticals**$23.53**189 rev1y ago](https://www.amazon.com/dp/B0FBL3KGQG) [**BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement Beta Carotene Supplements - for Eye Support Gluten Free 1 Softgel per Serving 365 Count (Pack of 1)**BulkSupplements**$22.65**131 rev2y ago](https://www.amazon.com/dp/B0CDFF3GZM) [**Horbach Beta Carotene Supplement | 25000 IU Softgels | 7 500 mcg**Horbäach**$18.22**675 rev5y ago](https://www.amazon.com/dp/B094NY8F4B) [**365 by Whole Foods Market High-Potency Beta-Carotene 7500mcg Vitamin A 100 Vegan Capsules**365 by Whole Foods Market**$16.76**144 rev8y ago](https://www.amazon.com/dp/B074H7K39P) [**Natures Truth Beta Carotene 25000 IU Softgels | 100 Count | Vitamin A Supplement | Non-GMO and Gluten Free**Nature's Truth**$8.21**321 rev9y ago](https://www.amazon.com/dp/B06XMQPJY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations Beta Carotene (with Mixed Carotenoids) | Hypoallergenic Antioxidant and Vitamin A Precursor Supplement | 90 Softgel Capsules**Pure Encapsulations**$36.87**4.4★**▲ 223%**](https://www.amazon.com/dp/B0064R8DQG) [**BulkSupplements.com Beta Carotene Powder - Beta Carotene Supplement Vitamin A Supplement for Immune and Vision Support - Gluten Free 900mg per Serving 250g (8.8 oz) (Pack of 1)**BulkSupplements**$21.12**4.4★**▲ 29%**](https://www.amazon.com/dp/B010ODOYAY) [**Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra**Clean Nutraceuticals**$23.53**3.4★**▲ 13%**](https://www.amazon.com/dp/B0FBL3KGQG) [**Swanson Beta-Carotene Vitamin A 25 000 IU Eye and Skin Health Supplement for Adults Seeking Vision and Immune Support - 7 500 mcg (300 Softgels)(1 Pack)**Swanson**$14.97**4.6★**▲ 12%**](https://www.amazon.com/dp/B00068SB2K) [**BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement Beta Carotene Supplements - for Eye Support Gluten Free 1 Softgel per Serving 365 Count (Pack of 1)**BulkSupplements**$22.65**4.6★**— 0%**](https://www.amazon.com/dp/B0CDFF3GZM)
**~~View all trending →~~**
## **What buyers say about beta carotene**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Great taste”*
**Quality-Overall**14%
*“all quality ingredients”*
**Vitamin**10%
*“I guess these are a good source of vitamins”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Value For Money**8%
*“Great value”*
**Brightness/Shine/Glow**4%
*“I have the healthiest glow-and feel great”*
**Skin Health**4%
*“Loved this product definitely helped my skin conditions”*
**Flavor**3%
*“Nice flavor”*
**Side Effects**2%
*“I didnt experience any side effects”*
**Joint Pain**2%
*“They work as described. They are affective”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Don't work”*
**Color**16%
*“No tan”*
**Value For Money**7%
*“I like them I just wish they were less expensive”*
**Vitamin**6%
*“its rather sad to see a supplement so heavily tainted with it”*
**Color Fading/Discoloration**4%
*“This product did nothing to change the color of my skin”*
**Side Effects**4%
*“Made me feel sick”*
**Ingredients-Overall**3%
*“Bad additive ingredients”*
**Advertised Vs Actual Product**3%
*“False Advertising”*
**Skin Health**3%
*“no change in my skin”*
**Size-Overall**2%
*“slightly larger size than what I have been purchasing in chain drug stores”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is beta carotene profitable to sell on Amazon United States?**
- The niche generates $479K/yr across 11 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the beta carotene niche?**
- 9 brands and 518 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in beta carotene?**
- Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.0%.
- **When does demand for beta carotene peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the beta carotene niche?**
- Listings span $7.43–$36.87; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)