---
title: "Reviews — bentonite clay toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bentonite-clay-toothpaste/reviews"
last_updated: "2026-08-10T12:22:08.340Z"
locale: en
meta:
  description: "Niche score 59/100 · $572K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $572K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — bentonite clay toothpaste - Flapen"
---

# **bentonite clay toothpaste**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 88Conversion 83Competition 24Returns 96Price range 78Avg price 87Brand share 0Review moat 34Quality gap 53

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+93.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$19.85**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.45–$36.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$572K**

$572K/yr · 319K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,145.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews