---
title: "Benfotiamine — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/benfotiamine"
last_updated: "2026-08-10T08:58:14.758Z"
locale: en
meta:
description: "Niche score 67/100 · $1.7M/yr market · 751K searches/yr · $21.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $1.7M/yr market · 751K searches/yr · $21.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Benfotiamine — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **benfotiamine**
**Launch it**
A $1.7M/yr market growing +7.0% this quarter with returns at 0.0% — clears our launch bar.
Market size 89Growth 34Conversion 89Competition 55Returns 100Price range 85Avg price 90Brand share 66Review moat 50Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.16**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 751K searches
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.23–$56.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,491.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, benfotiamine is a $1.7M/yr Amazon United States market (751K searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 67/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benfotiamine market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**30%**
- Nutricost29% - Life Extension13% - DEAL SUPPLEMENT10% - Micro Ingredients8% - Double Wood Supplements6% - Pure Encapsulations5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +7.0% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/benfotiamine/trend)
## **Top benfotiamine search terms**
- **benfotiamine**388K/yr+8.0%9.5% conv. - **benfotiamine 600mg**86K/yr+52.9%9.1% conv. - **benfotiamine 300mg**92K/yr+20.9%11.6% conv. - **benfotiamine b1**38K/yr-24.7%7.9% conv. - **benfotiamine dr berg**23K/yr+8.8%7.3% conv. - **b1 benfotiamine**24K/yr-10.4%7.7% conv. - **vitamin b1 benfotiamine**16K/yr-14.0%6.5% conv. - **benfotiamine supplement**20K/yr-27.6%6.9% conv. - **benfotamine**9K/yr-9.0%8.2% conv. - **mega benfotiamine life extension**7K/yr+22.1%20.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/benfotiamine/search-terms)
## **Top benfotiamine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$84K10%$168K15%$251K20%$335K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutricost Benfotiamine 300mg 90 Capsules Fat Soluble Vitamin B1 GMO-Free**Nutricost**$14.71**4.6★2,250 rev](https://www.amazon.com/dp/B09GW7LH42) [2**Nutricost Benfotiamine (600 mg) 180 Capsules - Fat Soluble Vitamin B1 Gluten Free Non-GMO Vegan 90 Servings**Nutricost**$19.87**4.7★247 rev](https://www.amazon.com/dp/B0FDDGMMRS) [3**Benfotiamine 600mg Per Serving 180 Veggie Capsules (300mg Per Cap) Fat Soluble Vitamin B1 Thiamine Supplement 3rd Party Tested Vegan Non-GMO Gluten Free**DEAL SUPPLEMENT**$23.56**4.6★1,503 rev](https://www.amazon.com/dp/B0BWH53V3J) [4**Vitamin B1 Benfotiamine 600mg Per Serving 240 Coconut Oil Softgels | Bioavailable B Vitamins Supplement Converted to Active Thiamine | Non-GMO Soy Free**Micro Ingredients**$29.62**4.6★971 rev](https://www.amazon.com/dp/B0CG7ZTT7B) [5**Life Extension Benfotiamine with Thiamine 100 mg benfotiamine Cardiovascular Health Brain Health Non-GMO Gluten-Free 120 Vegetarian Capsules**Life Extension**$14.00**4.6★1,297 rev](https://www.amazon.com/dp/B000MYXVTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hovika Vitamin B1 Benfotiamine 300mg with R-ALA 600mg & Thiamine - Advanced Nerve Support Supplement with Phosphatidylserine L-Theanine Turmeric & Magnesium - Non-GMO Gluten Free 240 Capsule**Hovika**$19.83**18 rev3mo ago](https://www.amazon.com/dp/B0GVKG1ZW6) [**NatureBell Benfotiamine 600mg per Serving 180 Coconut Oil Softgels | Fat-Soluble Vitamin B1 for Men & Women Converted to Active Thiamine | Non-GMO cGMP Manufactured**NatureBell**$20.63**51 rev7mo ago](https://www.amazon.com/dp/B0G62LJLW6) [**Nutricost Benfotiamine (600 mg) 180 Capsules - Fat Soluble Vitamin B1 Gluten Free Non-GMO Vegan 90 Servings**Nutricost**$19.87**247 rev1y ago](https://www.amazon.com/dp/B0FDDGMMRS) [**Benfotiamine 600mg Plus 20mg Vitamin B1 | 120 Veggie Capsules | Made in USA | 3rd Party Tested | Fat Soluble Essential Vitamin B1 Thiamine Supplement | Non-GMO | Gluten Free-Vegetarian Friendly**I LOVE HEALTH**$20.14**383 rev1y ago](https://www.amazon.com/dp/B0DGRDFRTK) [**Dr. Berg Natural Vitamin B1 B6 B12 Complex - Allithiamine Vitamin B1 Supplement with 8 Essential Vitamin B Complex for Men & Women Including Thiamin Niacin Folate Magnesium & More - 60 Capsules**Dr. Berg Nutritionals**$25.92**4,061 rev2y ago](https://www.amazon.com/dp/B0CHK2Q2T1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hovika Vitamin B1 Benfotiamine 300mg with R-ALA 600mg & Thiamine - Advanced Nerve Support Supplement with Phosphatidylserine L-Theanine Turmeric & Magnesium - Non-GMO Gluten Free 240 Capsule**Hovika**$19.83**4.3★**▲ 229%**](https://www.amazon.com/dp/B0GVKG1ZW6) [**NatureBell Benfotiamine 600mg per Serving 180 Coconut Oil Softgels | Fat-Soluble Vitamin B1 for Men & Women Converted to Active Thiamine | Non-GMO cGMP Manufactured**NatureBell**$20.63**4.2★**▲ 148%**](https://www.amazon.com/dp/B0G62LJLW6) [**Nutricost Benfotiamine (600 mg) 180 Capsules - Fat Soluble Vitamin B1 Gluten Free Non-GMO Vegan 90 Servings**Nutricost**$19.87**4.7★**▲ 72%**](https://www.amazon.com/dp/B0FDDGMMRS) [**Life Extension Mega Benfotiamine 250 mg 180 Vegetarian Capsules**Life Extension**$33.61**4.6★**▲ 68%**](https://www.amazon.com/dp/B07SKLSB4X) [**Vitamatic Benfotiamine 300 mg 90 Vegetarian Capsules**Vitamatic**$12.45**4.6★**▲ 44%**](https://www.amazon.com/dp/B09JMHHNJ9)
**~~View all trending →~~**
## **What buyers say about benfotiamine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great product with excellent reviews”*
**Vitamin**14%
*“Is a very good quality vitamin”*
**Value For Money**8%
*“Great value”*
**Efficiency**5%
*“It's Effective”*
**Joint Pain**5%
*“just what i needed with my current medication for body joint/nerve pain”*
**Sleep Quality**4%
*“Improved my sleep quality”*
**Energy Level**3%
*“Improves energy levels”*
**Ease Of Chewing/Swallowing**3%
*“I do not have any problems with swallowing or with digestibility”*
**Nutritional Content**3%
*“this supplement offers incredible nutritional value”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
### **What buyers complain about **
**Size-Overall**7%
*“Capsules too large for me”*
**Ease Of Chewing/Swallowing**7%
*“I cant get the capsule swallowed”*
**Vitamin**6%
*“unlike water soluble vitamins that get peed out”*
**Dosage**6%
*“Its irresponsible to include this much B6”*
**Side Effects**6%
*“Bad side effects”*
**Pain Relief-Overall**5%
*“Severe pain”*
**Value For Money**5%
*“Expensive”*
**Allergies**5%
*“The itching is a symptom of histamine release caused by Thiamine which may manifest as rashes or hives”*
**Smell**4%
*“The smell and taste is so rancid”*
**Acid Regulator/Stomach Ache Relief**3%
*“this caused horrific stomach pain for me”*
### **Top return reasons **
**Functionality-Overall**36%
**Acid Regulator/Stomach Ache Relief**36%
**Itch Relief**14%
**Magnesium**14%
## **Common questions**
- **Is benfotiamine profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Launch it (67/100).
- **How competitive is the benfotiamine niche?**
- 20 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in benfotiamine?**
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Vitamin. The return rate is 0.0%.
- **When does demand for benfotiamine peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the benfotiamine niche?**
- Listings span $9.23–$56.44; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,491 reviews — the moat a new listing must climb.
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