---
title: "Bendy Straws — $362K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bendy-straws"
last_updated: "2026-08-10T10:51:42.311Z"
locale: en
meta:
description: "Niche score 42/100 · $362K/yr market · 320K searches/yr · $6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $362K/yr market · 320K searches/yr · $6.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bendy Straws — $362K/yr Amazon US Niche (2026) - Flapen"
---
# **bendy straws**
**Skip it**
Prices mostly outside the sweet spot ($1.88–$10.12) — this niche doesn't clear our bar today.
Market size 54Growth 39Conversion 98Competition 7Returns 99Price range 0Avg price 18Brand share 10Review moat 32Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$362K**
$362K/yr · 320K searches
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,348.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.52**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$1.88–$10.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bendy straws is a $362K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bendy straws market data**
- **Units sold / yr**
- **60K–80K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$391K–$522K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics61% - SONGNASS16% - Blue Sky8% - Muslish7% - Zmaxqii4% - Rovexin4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
7K5K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bendy-straws/trend)
## **Top bendy straws search terms**
- **bendy straws**109K/yr+12.7%14.4% conv. - **flexible straws**44K/yr+16.7%11.6% conv. - **bendable straws**45K/yr+1.1%10.7% conv. - **bendy straws disposable**22K/yr+10.3%14.7% conv. - **flexible straws disposable**18K/yr-1.9%13.2% conv. - **flex straws**12K/yr+13.9%11.5% conv. - **drinking straws bendable**13K/yr+7.8%9.9% conv. - **bendy straw**7K/yr+25.9%8.9% conv. - **plastic bendy straws**7K/yr+17.6%12.2% conv. - **straws bendable**5K/yr+32.9%12.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/bendy-straws/search-terms)
## **Top bendy straws products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$72K40%$145K60%$217K80%$289K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**4.7★8,059 rev](https://www.amazon.com/dp/B0D6T59JGQ) [2**SONGNASS 100PCS Flexible Plastic Straws Colorful Disposable Bendy Party Fancy Straws12.8inch Extra Long Straws Party Decorations**SONGNASS**$9.73**4.7★5,093 rev](https://www.amazon.com/dp/B09PGZ5W8W) [3**Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count**Blue Sky**$3.80**4.2★1,668 rev](https://www.amazon.com/dp/B0CB71NBPF) [4**100 PCS Flexible Bendy Plastic Straws 12.8 Extra Long Colorful Disposable Straws for Party Decorations Fits 60 oz Tumblers & Large Cups**Muslish**$4.41**4.6★641 rev](https://www.amazon.com/dp/B0DHRX8Y6Q) [5![[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks](https://m.media-amazon.com/images/I/41WdNorIGIL.jpg)**\[200 Pack\] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks**SONGNASS**$7.87**4.3★914 rev](https://www.amazon.com/dp/B0CXGMVG5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**8,059 rev1y ago](https://www.amazon.com/dp/B0D6T59JGQ) [**100 PCS Flexible Bendy Plastic Straws 12.8 Extra Long Colorful Disposable Straws for Party Decorations Fits 60 oz Tumblers & Large Cups**Muslish**$4.41**641 rev1y ago](https://www.amazon.com/dp/B0DHRX8Y6Q) [**100 PCS Colorful Plastic Disposable Bendable Drinking 12.8inch Long Straws for Home Use Milk Juice Drinks Party Decorations**Rovexin**$7.81**459 rev1y ago](https://www.amazon.com/dp/B0DFGV96DK) [![[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks](https://m.media-amazon.com/images/I/41WdNorIGIL.jpg)**\[200 Pack\] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks**SONGNASS**$7.87**914 rev2y ago](https://www.amazon.com/dp/B0CXGMVG5V) [**Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count**Blue Sky**$3.80**1,668 rev3y ago](https://www.amazon.com/dp/B0CB71NBPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 PCS Colorful Plastic Disposable Bendable Drinking 12.8inch Long Straws for Home Use Milk Juice Drinks Party Decorations**Rovexin**$7.81**4.6★**▲ 133%**](https://www.amazon.com/dp/B0DFGV96DK) [![[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks](https://m.media-amazon.com/images/I/41WdNorIGIL.jpg)**\[200 Pack\] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks**SONGNASS**$7.87**4.3★**▲ 11%**](https://www.amazon.com/dp/B0CXGMVG5V) [**Zmaxqii 300 Pcs Colorful Flexible Plastic Straws BPA-Free Disposable Bendy Straws 10.2 Long and 0.23 Diameter**Zmaxqii**$10.12**4.7★**— 9%**](https://www.amazon.com/dp/B089RWRK8G) [**Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count**Amazon Basics**$1.88**4.7★**— 3%**](https://www.amazon.com/dp/B0D6T59JGQ) [**100 PCS Flexible Bendy Plastic Straws 12.8 Extra Long Colorful Disposable Straws for Party Decorations Fits 60 oz Tumblers & Large Cups**Muslish**$4.41**4.6★**— 0%**](https://www.amazon.com/dp/B0DHRX8Y6Q)
**~~View all trending →~~**
## **What buyers say about bendy straws**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great value”*
**Quality-Overall**17%
*“Good quality straws”*
**Color**12%
*“Colors are bright and pretty”*
**Advertised Vs Actual Product**11%
*“Just as advertised”*
**Size-Overall**9%
*“Great length”*
**Flexibility**8%
*“Flexible straws”*
**Durability**4%
*“Very durable”*
**Ease Of Use**3%
*“came in handy”*
**Strength**3%
*“They arent flimsy”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Size-Overall**35%
*“Too short”*
**Thickness**13%
*“A little thinner than l thought they'd be”*
**Quality-Overall**10%
*“Poor Quality Control”*
**Strength**4%
*“Very flimsy”*
**Leak-Proof**3%
*“They are leakproff”*
**Thin**3%
*“Too thin”*
**Value For Money**3%
*“Cheap”*
**Ease Of Use**3%
*“Uneasy to drink anything”*
**Durability**3%
*“they break easily”*
**Flexibility**2%
*“The bendy option doesn't work right either”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**10%
**Value For Money**10%
**Thin**6%
**Quality-Overall**5%
**Strength**3%
**Color**3%
**Thickness**3%
**Leak-Proof**1%
**Functionality-Overall**1%
## **Common questions**
- **Is bendy straws profitable to sell on Amazon United States?**
- The niche generates $362K/yr across 7 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the bendy straws niche?**
- 6 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in bendy straws?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.3%.
- **When does demand for bendy straws peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bendy straws niche?**
- Listings span $1.88–$10.12; the average listing price is $6.52 (sweet spot $15–$100). The average incumbent carries 3,348 reviews — the moat a new listing must climb.
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