---
title: "Benadryl — $7.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/benadryl"
last_updated: "2026-08-09T13:12:09.696Z"
locale: en
meta:
description: "Niche score 48/100 · $7.4M/yr market · 3.8M searches/yr · $8.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $7.4M/yr market · 3.8M searches/yr · $8.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Benadryl — $7.4M/yr Amazon US Niche (2026) - Flapen"
---
# **benadryl**
**Skip it**
Prices mostly outside the sweet spot ($4.12–$13.79) — this niche doesn't clear our bar today.
Market size 99Growth 44Conversion 100Competition 18Returns 100Price range 0Avg price 23Brand share 3Review moat 15Quality gap 14
**Conversion**
**Incredible****23.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$7.4M**
$7.4M/yr · 3.8M searches
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.43**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****22,028.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.12–$13.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, benadryl is a $7.4M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **benadryl market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$6.7M–$8.4M**
- units × avg price
- **Conversion rate**
- **23.2%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Benadryl56% - Amazon Basic Care35% - GoodMeds4% - ValuMeds3% - TIME-CAP LABS, INC.1% - GenCare1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.
80K60K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/benadryl/trend)
## **Top benadryl search terms**
- **benadryl**2.5M/yr+13.8%22.6% conv. - **benadryl tablets**588K/yr+4.6%24.9% conv. - **benadryl allergy**219K/yr+27.4%24.1% conv. - **benadryl for dogs**182K/yr+13.6%12.3% conv. - **benedryl**106K/yr+23.2%27.3% conv. - **bena**28K/yr+370.8%0.1% conv. - **travel benadryl**26K/yr+36.1%7.8% conv. - **benadryl travel size**28K/yr+26.8%10.4% conv. - **travel size benadryl**15K/yr+39.4%5.7% conv. - **benadryl allergy relief**13K/yr+22.8%12.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/benadryl/search-terms)
## **Top benadryl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$736K20%$1.5M30%$2.2M40%$2.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benadryl Allergy Medicine for Adults and Children 6 Years and Older Ultratablets 25 mg Diphenhydramine HCl for Indoor and Outdoor Allergies Antihistamine Tablets 100 Count Size**Benadryl**$13.79**4.8★31,799 rev](https://www.amazon.com/dp/B00GA9AVH2) [2**Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count**Amazon Basic Care**$8.12**4.8★54,786 rev](https://www.amazon.com/dp/B074F19XB8) [3**Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count**Amazon Basic Care**$4.12**4.8★54,786 rev](https://www.amazon.com/dp/B07HD8SFNT) [4**Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct**Benadryl**$6.02**4.8★2,166 rev](https://www.amazon.com/dp/B00NB41OMU) [5**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★5,857 rev](https://www.amazon.com/dp/B0B13PZF8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)**GoodMeds**$9.60**534 rev6mo ago](https://www.amazon.com/dp/B0GF3BCLGY) [**Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz**Benadryl**$8.13**1,282 rev1y ago](https://www.amazon.com/dp/B0DPQK5FQ4) [**Benadryl Liqui-Gels Antihistamine Allergy Medicine & Cold Symptom Relief Dye-Free Liquid Gels with 25 mg of Diphenhydramine HCl for Symptoms Such As Runny Nose Sneezing & More 48 ct**Benadryl**$9.96**16,920 rev3y ago](https://www.amazon.com/dp/B0C5K8QTKY) [**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**5,857 rev4y ago](https://www.amazon.com/dp/B0B13PZF8Z) [**TIME-Cap Labs 650 Caplets Diphenhydramine HCl 25mg Allergy Relief Antihistamine for Adults Helps Relieve Sneezing Runny Nose Itchy Watery Eyes & Itchy Throat**TIME-CAP LABS, INC.**$8.77**5,236 rev4y ago](https://www.amazon.com/dp/B09QX4MB78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GoodMeds Allergy Medicine Antihistamine Diphenhydramine HCl 25 mg | Children and Adults | Relieve Itchy Eyes Runny Nose Sneezing (25 mg 600 Tablets)**GoodMeds**$9.60**4.8★**▲ 157%**](https://www.amazon.com/dp/B0GF3BCLGY) [**Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz**Benadryl**$6.22**4.6★**▲ 43%**](https://www.amazon.com/dp/B00HQRCNWI) [**Benadryl Allergy Medicine Liquid Diphenhydramine HCl Antihistamines for Adults Alcohol-Free Hay Fever Allergy Relief for Sneezing Runny Nose Itchy & Watery Eyes Wild Cherry 4 fl oz**Benadryl**$8.13**4.8★**▲ 37%**](https://www.amazon.com/dp/B0DPQK5FQ4) [**Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count**Benadryl**$8.06**4.8★**▲ 21%**](https://www.amazon.com/dp/B0B13PZF8Z) [**Amazon Basic Care Complete Allergy Relief Diphenhydramine HCl 25 mg Easy to Swallow Mini-Tabs Relieves Sneezing Itchy Eyes Runny Nose Itchy Throat 400 Count**Amazon Basic Care**$8.12**4.8★**▲ 18%**](https://www.amazon.com/dp/B074F19XB8)
**~~View all trending →~~**
## **What buyers say about benadryl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“much less expensive”*
**Allergies**17%
*“Allergy friendly”*
**Quality-Overall**10%
*“Always consistent with quality”*
**Efficiency**10%
*“Does its job”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Itch Relief**5%
*“It helped relieve itching”*
**Sleep Quality**4%
*“Sleeping great”*
**Dosage**2%
*“Just as good as my prescription”*
**Ease Of Use**2%
*“Convenient to use”*
**Sinus Relief**2%
*“These are one of the best sinus pills Ive ever used”*
### **What buyers complain about **
**Allergies**27%
*“having allergic reaction to something”*
**Functionality-Overall**8%
*“Doesn't work as advertised”*
**Sleep Quality**5%
*“It can make you a little sleepy”*
**Itch Relief**4%
*“very itchy hives”*
**Dilute/Watery**3%
*“The consistency of water”*
**Value For Money**3%
*“cheaper”*
**Dosage**3%
*“Only had 50 mg”*
**Ease Of Use**2%
*“Too hard to get out”*
**Side Effects**2%
*“Absolutely no effect”*
**Strength**2%
*“Weak does not do anything”*
### **Top return reasons **
**Storage Capacity**100%
## **Common questions**
- **Is benadryl profitable to sell on Amazon United States?**
- The niche generates $7.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the benadryl niche?**
- 6 brands and 87 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in benadryl?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Sleep Quality. The return rate is 0.0%.
- **When does demand for benadryl peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the benadryl niche?**
- Listings span $4.12–$13.79; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 22,028 reviews — the moat a new listing must climb.
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