---
title: "Bcaa — $7.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bcaa"
last_updated: "2026-08-08T01:53:53.697Z"
locale: en
meta:
description: "Niche score 70/100 · $7.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $7.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bcaa — $7.7M/yr Amazon US Niche (2026) - Flapen"
---
# **bcaa**
**Worth a look**
Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 77Competition 86Returns 100Price range 80Avg price 95Brand share 67Review moat 25Quality gap 45
**Market size**
**Incredible****$7.7M**
$7.7M/yr · 3.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.74**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$5.31–$57.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,361.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bcaa is a $7.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Worth a look — 70/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bcaa market data**
- **Units sold / yr**
- **250K–300K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.9M–$8.3M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**65%**
Top 20: 93%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**29%**
- Xtend27% - Nutricost13% - Optimum Nutrition12% - BodyHealth7% - THORNE6% - Double Wood Supplements6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/bcaa/trend)
## **Top bcaa search terms**
- **bcaa**865K/yr-13.0%6.4% conv. - **amino acids**760K/yr-8.3%4.8% conv. - **bcaa powder**425K/yr-13.5%5.9% conv. - **amino acids supplement**290K/yr-7.2%5.1% conv. - **bcaas amino acids**229K/yr-10.5%5.9% conv. - **xtend bcaa powder**137K/yr+7.1%11.1% conv. - **amino acid nutritional supplements**105K/yr-16.0%2.5% conv. - **bcaas**107K/yr-9.7%5.4% conv. - **amino**91K/yr+11.3%3.6% conv. - **post workout recovery powder**99K/yr-13.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/bcaa/search-terms)
## **Top bcaa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$153K4%$306K6%$459K8%$612K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XTEND Sport BCAA Powder Blue Raspberry Ice - Electrolyte Powder for Recovery & Hydration with Amino Acids - 30 Servings**Xtend**$20.24**4.6★14,753 rev](https://www.amazon.com/dp/B07BV6Y72J) [2**Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink with Electrolytes Watermelon Explosion 30 Servings**Xtend**$22.07**4.5★13,353 rev](https://www.amazon.com/dp/B005CH0DT4) [3**BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine**BodyHealth**$44.69**4.5★3,615 rev](https://www.amazon.com/dp/B09SZQHYSL) [4**Essential Amino Acids - 1 Gram Per Serving Powder Blend of All 9 Essential Aminos (EAA) and All Branched-Chain Aminos (BCAAs) (Leucine Isoleucine Valine) 225 Capsules Gluten Free by Double Wood**Double Wood Supplements**$18.76**4.6★7,537 rev](https://www.amazon.com/dp/B0844KTVZN) [5**THORNE - Amino Complex - Clinically-Validated EAA and BCAA Powder for Pre or Post-Workout - Promotes Lean Muscle Mass & Exercise Recovery* - Berry - NSF Certified for Sport - Dairy-Free - 30 Servings**THORNE**$50.27**4.2★2,012 rev](https://www.amazon.com/dp/B00K0WQK0W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GHOST BCAA Powder Amino Acids Supplement Sour Strips - 30 Servings - Sugar-Free Intra Post & Pre Workout Amino Powder & Recovery Drink 7G BCAA**GHOST**$26.85**815 rev10mo ago](https://www.amazon.com/dp/B0FPNVTQPB) [**Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink Airheads Xtreme Rainbow Berry 30 Servings**Xtend**$24.36**201 rev1y ago](https://www.amazon.com/dp/B0DQ99Q65H) [**Clean Nutraceuticals Amino Acids Supplement L-Lysine L-Threonine L-Leucine Isoleucine Valine L-Histidine L-Tryptophan L-Methionine L-Arginine L-Cysteine L-Glutamine L-Serine Aspartic Acid**Clean Nutraceuticals**$28.21**870 rev2y ago](https://www.amazon.com/dp/B0D71S86NT) [**Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids**Nutricost**$18.69**713 rev3y ago](https://www.amazon.com/dp/B0C5KBZHYR) [**BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine**BodyHealth**$44.69**3,615 rev4y ago](https://www.amazon.com/dp/B09SZQHYSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GHOST BCAA Powder Amino Acids Supplement Sour Strips - 30 Servings - Sugar-Free Intra Post & Pre Workout Amino Powder & Recovery Drink 7G BCAA**GHOST**$26.85**4.6★**▲ 157%**](https://www.amazon.com/dp/B0FPNVTQPB) [**Nutricost EAA Capsules 1200mg 240 Capsules Essential Amino Acids**Nutricost**$18.69**4.7★**▲ 59%**](https://www.amazon.com/dp/B0C5KBZHYR) [**Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink with Electrolytes Watermelon Explosion 90 Servings**Xtend**$52.00**4.5★**▲ 57%**](https://www.amazon.com/dp/B005CH0F10) [**Nutricost BCAA Powder 2:1:1 (Raspberry Lemonade 90 Servings)**Nutricost**$34.34**4.5★**▲ 45%**](https://www.amazon.com/dp/B07F8YTD5H) [**BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine**BodyHealth**$44.69**4.5★**▲ 36%**](https://www.amazon.com/dp/B09SZQHYSL)
**~~View all trending →~~**
## **What buyers say about bcaa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Taste is strong”*
**Quality-Overall**12%
*“the quality feels solid”*
**Flavor**11%
*“the orange flavor is good”*
**Energy Level**6%
*“Great energy”*
**Nutritional Content**4%
*“Decent supplement”*
**Muscle Pain Relief**4%
*“true to be effective for great muscle recovery”*
**Value For Money**3%
*“Good price”*
**Solubility**3%
*“Dissolves easily in water”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Vitamin**3%
*“its the perfect multi supplement/vitamin in one”*
### **What buyers complain about **
**Taste-Overall**28%
*“Chemical taste”*
**Flavor**9%
*“Absolutely disgusting flavor”*
**Smell**5%
*“Smells terrible”*
**Sweetness**4%
*“not as sweet”*
**Value For Money**4%
*“Not worth the price”*
**Nutritional Content**2%
*“you're probably missing some of these nutrients”*
**Ingredients-Overall**2%
*“Contains lots of artificial ingredients”*
**Side Effects**2%
*“Strange side effects and ineffective”*
**Bitter**2%
*“Terribly bitter”*
**Solubility**2%
*“It doesn't mix well”*
### **Top return reasons **
**Taste-Overall**33%
**Flavor**11%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Ingredients-Overall**6%
**Ease Of Chewing/Swallowing**4%
**Smell**3%
**Regulates Digestion**3%
**Value For Money**3%
**Acid Regulator/Stomach Ache Relief**2%
## **Common questions**
- **Is bcaa profitable to sell on Amazon United States?**
- The niche generates $7.7M/yr across 80 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the bcaa niche?**
- 34 brands and 120 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in bcaa?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for bcaa peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bcaa niche?**
- Listings span $5.31–$57.21; the average listing price is $27.74 (sweet spot $15–$100). The average incumbent carries 4,362 reviews — the moat a new listing must climb.
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