---
title: "Trend — bathroom matches - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bathroom-matches/trend"
last_updated: "2026-08-09T16:42:09.639Z"
locale: en
meta:
  description: "Niche score 42/100 · $151K/yr market · 275K searches/yr · $19.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $151K/yr market · 275K searches/yr · $19.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — bathroom matches - Flapen"
---

# **bathroom matches**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 35Competition 23Returns 96Price range 83Avg price 87Brand share 4Review moat 72Quality gap 57

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.05–$52.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****608.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$151K**

$151K/yr · 275K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-17.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend