---
title: "Trend — bath candles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bath-candles/trend"
last_updated: "2026-08-10T14:19:36.162Z"
locale: en
meta:
  description: "Niche score 48/100 · $23K/yr market · 39K searches/yr · $18.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $23K/yr market · 39K searches/yr · $18.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — bath candles - Flapen"
---

# **bath candles**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 12Conversion 40Competition 74Returns 79Price range 80Avg price 85Brand share 76Review moat 23Quality gap 50

**Avg price**

**Great****$18.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.43–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,898.54**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$23K**

$23K/yr · 39K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend