---
title: "Search terms — basketball insoles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/basketball-insoles/search-terms"
last_updated: "2026-08-09T23:08:49.231Z"
locale: en
meta:
  description: "Niche score 50/100 · $260K/yr market · 163K searches/yr · $35.67 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $260K/yr market · 163K searches/yr · $35.67 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — basketball insoles - Flapen"
---

# **basketball insoles**

**Worth a look**

Shows a sweet-spot price point ($35.67 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.

Market size 48Growth 17Conversion 54Competition 58Returns 73Price range 72Avg price 95Brand share 28Review moat 36Quality gap 60

**Avg price**

**Incredible****$35.67**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$9.78–$128.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$260K**

$260K/yr · 163K searches

**Review moat**

**Okay****2,860.57**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-15.0%**

90-day search growth — must beat 0% to launch

## Search terms