---
title: "Basketball Insoles — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/basketball-insoles"
last_updated: "2026-08-10T03:01:19.628Z"
locale: en
meta:
description: "Niche score 50/100 · $260K/yr market · 163K searches/yr · $35.67 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $260K/yr market · 163K searches/yr · $35.67 avg price. Soft demand (-15.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Basketball Insoles — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **basketball insoles**
**Worth a look**
Shows a sweet-spot price point ($35.67 avg), but soft demand (-15.0% this quarter) keeps it on the watch list.
Market size 48Growth 17Conversion 54Competition 58Returns 73Price range 72Avg price 95Brand share 28Review moat 36Quality gap 60
**Avg price**
**Incredible****$35.67**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.78–$128.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$260K**
$260K/yr · 163K searches
**Review moat**
**Okay****2,860.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, basketball insoles is a $260K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **basketball insoles market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$214K–$285K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#11,048**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**9%**
- Sof Sole57% - Move11% - Dr. Scholl's9% - XEPXEP6% - EASYFEET6% - CRUVHEAL3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -15.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/basketball-insoles/trend)
## **Top basketball insoles search terms**
- **basketball insoles**38K/yr-24.7%1.8% conv. - **sofsole insoles for men**19K/yr+2.1%5.6% conv. - **sof sole insoles for men**18K/yr-5.3%4.8% conv. - **sof sole**11K/yr+10.2%2.1% conv. - **sofsole**11K/yr-4.6%2.6% conv. - **basketball insoles men**13K/yr-11.9%2.5% conv. - **basketball shoe insoles**8K/yr-13.2%4.3% conv. - **insoles for basketball shoes**8K/yr-32.0%3.0% conv. - **volleyball insoles**8K/yr-42.3%1.8% conv. - **soft sole**4K/yr+20.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/basketball-insoles/search-terms)
## **Top basketball insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$39K20%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sof Sole Insoles Mens ATHLETE Performance Full-Length Gel Shoe Insert Mens 11-12.5**Sof Sole**$23.94**4.4★10,908 rev](https://www.amazon.com/dp/B08J7YQW1T) [2**SOFSOLE ATHLETE Performance Mens Insoles - PU Foam & Gel Inserts - Heel-to-Toe Cushioning Support & Moisture Control - Lightweight Comfort & Stability - Ideal for Runners Walkers Athletes**Sof Sole**$23.75**4.4★10,908 rev](https://www.amazon.com/dp/B08J7M44X8) [3**Dr. Scholls Sport Insoles - Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men Size 8-14**Dr. Scholl's**$14.60**4.5★7,927 rev](https://www.amazon.com/dp/B01M8O5G65) [4**2026 Sport Carbon Fiber Performance Insoles Customized Inserts Non-Cleated ShoesBasketball Volleyball Racquet Sports Running & MoreRun Faster Jump Higher Recover Quicker Protect from Injury**XEPXEP**$36.65**4.3★271 rev](https://www.amazon.com/dp/B0F6SZVQTC) [5**Running Athletic Shoe Insoles Men Women - Sport Insole - Shock Absorption Inserts - Walking Hiking Hockey Tennis Basketball - Orthotic Comfort Cushions Inserts Sneakers**EASYFEET**$35.00**4.3★3,157 rev](https://www.amazon.com/dp/B08SWM5Y71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CURREX BASKETBALLPRO - Arch Support Insoles for Basketball Shoes Shock Absorbing Inserts Super Grip Anti Slip Engineered Stability & Boost Performance Men & Women (Medium Arch Large)**currex**$57.61**32 rev6mo ago](https://www.amazon.com/dp/B0GHFQDRF6) [**Sof Sole Bamboo Cushioned Performance No-Show Athletic Sock with Heel Tab Multi-Pack (6-pair) Black Mens 10-13**Sof Sole**$14.34**11 rev1y ago](https://www.amazon.com/dp/B0FCPSM8CS) [**2026 Sport Carbon Fiber Performance Insoles Customized Inserts Non-Cleated ShoesBasketball Volleyball Racquet Sports Running & MoreRun Faster Jump Higher Recover Quicker Protect from Injury**XEPXEP**$36.65**271 rev1y ago](https://www.amazon.com/dp/B0F6SZVQTC) [**MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return Cleats Shoes Running Basketball Baseball (M9-9.5/W10.5-11)**Move**$26.17**256 rev1y ago](https://www.amazon.com/dp/B0DQ29Q3H7) [**CRUVHEAL Sport Shock Absorbing Insoles - Basketball Athletic Shoe Cushioning Inserts Men Women - Ideal for Active Sports Running Training - Neutral Arch for Sneakers Shoes L**CRUVHEAL**$29.18**916 rev3y ago](https://www.amazon.com/dp/B0C4FP4YBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sof Sole Bamboo Cushioned Performance No-Show Athletic Sock with Heel Tab Multi-Pack (6-pair) Black Mens 10-13**Sof Sole**$14.34**5.0★**▲ 300%**](https://www.amazon.com/dp/B0FCPSM8CS) [**SOF SOLE Mens Performance Bamboo No-Show Socks (Multi-pack) - Ultra-Soft Rayon - Arch Band Support Cushioned Heel Toe & Tab - Breathable Keeps Feet Dry & Fresh - Flexible Fit for All-Day Wear**SOF SOLE**$11.73**4.4★**▲ 269%**](https://www.amazon.com/dp/B0B6KPCMLG) [**CURREX BASKETBALLPRO - Arch Support Insoles for Basketball Shoes Shock Absorbing Inserts Super Grip Anti Slip Engineered Stability & Boost Performance Men & Women (Medium Arch Large)**currex**$57.61**4.2★**▲ 230%**](https://www.amazon.com/dp/B0GHFQDRF6) [**Sof Sole mens High Arch Performance Full-length Insole Grey 9-10.5 US**Sof Sole**$24.70**4.5★**▲ 103%**](https://www.amazon.com/dp/B08J821RKF) [**Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 11-11.5 / WM 12.5-13)**Move**$46.42**4.6★**▲ 55%**](https://www.amazon.com/dp/B0BN66TQY8)
**~~View all trending →~~**
## **What buyers say about basketball insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Comfortable and supportive”*
**Size-Overall**12%
*“true to size”*
**Quality-Overall**10%
*“Seems to be well made”*
**Value For Money**7%
*“Good Value”*
**Soft Feel**4%
*“These socks are soft”*
**Cushion**3%
*“Good cushion”*
**Pain Relief-Overall**3%
*“No pain”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Heel Support**2%
*“good heel support”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Pain Relief-Overall**15%
*“Hurt feet”*
**Comfort-Overall**13%
*“Not Comfortable”*
**Durability**6%
*“will rip easily”*
**Size-Overall**6%
*“Not a good fit”*
**Thickness**4%
*“Definitely not thick as advertised”*
**Cushion**4%
*“Not great cushion”*
**Quality-Overall**4%
*“Horrible quality”*
**Value For Money**3%
*“Overpriced”*
**Functionality-Overall**3%
*“It does not improve performance”*
**Hard Feel**2%
*“Could have been a little softer”*
### **Top return reasons **
**Size-Overall**37%
**Comfort-Overall**11%
**Advertised Vs Actual Product**8%
**Cushion**6%
**Feet Fit**4%
**Functionality-Overall**3%
**Pain Relief-Overall**3%
**Thin**3%
**Length**3%
**Product Condition**3%
## **Common questions**
- **Is basketball insoles profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the basketball insoles niche?**
- 11 brands and 68 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in basketball insoles?**
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Durability. The return rate is 2.1%.
- **When does demand for basketball insoles peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the basketball insoles niche?**
- Listings span $9.78–$128.04; the average listing price is $35.67 (sweet spot $15–$100). The average incumbent carries 2,861 reviews — the moat a new listing must climb.
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