---
title: "Barebells Soft Protein Bar — $297K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/barebells-soft-protein-bar"
last_updated: "2026-08-09T17:55:05.719Z"
locale: en
meta:
description: "Niche score 55/100 · $297K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $297K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Barebells Soft Protein Bar — $297K/yr Amazon US Niche (2026) - Flapen"
---
# **barebells soft protein bar**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 51Growth 31Conversion 66Competition 39Returns 100Price range 86Avg price 95Brand share 4Review moat 45Quality gap 90
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.34**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.62–$64.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$297K**
$297K/yr · 155K searches
**Review moat**
**Okay****1,953.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, barebells soft protein bar is a $297K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barebells soft protein bar market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$404K–$485K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- BAREBELLS75% - KD Chocolates8% - PICKN BUY8% - Flexfinity4% - Pure Protein2% - Generic2%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +4.6% search growth over the last 90 days.
5K4KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/barebells-soft-protein-bar/trend)
## **Top barebells soft protein bar search terms**
- **barebells protein bar peanut butter**38K/yr+2.8%3.2% conv. - **barebells protein bar salty peanut**26K/yr+3.5%3.1% conv. - **barebells peanut butter**15K/yr+44.3%3.2% conv. - **barbell protein bar peanut butter**12K/yr-6.1%3.1% conv. - **barebells salty peanut**10K/yr+17.9%2.5% conv. - **barebells peanut butter protein bar**10K/yr-8.1%3.0% conv. - **salty peanut barebells protein bar**9K/yr-5.0%2.4% conv. - **barbell protein bar salty peanut**6K/yr+18.8%3.5% conv. - **barebells salty peanut protein bar**7K/yr-12.3%2.2% conv. - **peanut butter barebells protein bar**4K/yr+33.9%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/barebells-soft-protein-bar/search-terms)
## **Top barebells soft protein bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$119K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barebells Protein Bars Peanut Butter - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Peanut Butter Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**BAREBELLS**$62.42**4.7★420 rev](https://www.amazon.com/dp/B0F1QBW92T) [2**Barebells Salty Peanut Protein Bar 1.94 oz**BAREBELLS**$8.62**2.3★15 rev](https://www.amazon.com/dp/B0FCG2WBP4) [3**Barebells Protein Bars Salty Peanut - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**BAREBELLS**$29.18**4.6★2,082 rev](https://www.amazon.com/dp/B0CG2P5HKT) [4**Barebells Protein Bars Peanut Butter - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**BAREBELLS**$28.83**4.7★420 rev](https://www.amazon.com/dp/B0DZ3Z37WP) [5**PickN Buy Pack Fits Barebell Protein Bar 1.9oz (Individually wrapped 5 Pieces) - Salty Peanut With PickN Buy Bonus Sour Gummies Mesh Pouch (Salty Peanut 5 Pack)**PICKN BUY**$26.62**2.2★34 rev](https://www.amazon.com/dp/B0CM2M1SMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barebels Nutrition Bars 7.76oz/4Bar (Salty Peanut)**KD Chocolates**$21.57**0 rev1mo ago](https://www.amazon.com/dp/B0H4FQW15H) [**Barebels Nutrition Bars 7.76oz/4Bar (Peanut Butter)**KD Chocolates**$22.12**0 rev1mo ago](https://www.amazon.com/dp/B0H4G3T4BN) [**Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity**Flexfinity**$36.67**37 rev4mo ago](https://www.amazon.com/dp/B0GQ62LNHM) [**Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$62.42**13 rev4mo ago](https://www.amazon.com/dp/B0GNTSGFCJ) [**Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$31.78**89 rev6mo ago](https://www.amazon.com/dp/B0GFC6TVX6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barebels Nutrition Bars 7.76oz/4Bar (Peanut Butter)**KD Chocolates**$22.12**0.0★**▲ 284%**](https://www.amazon.com/dp/B0H4G3T4BN) [**Barebels Nutrition Bars 7.76oz/4Bar (Salty Peanut)**KD Chocolates**$21.57**0.0★**▲ 281%**](https://www.amazon.com/dp/B0H4FQW15H) [**Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$62.42**4.6★**▲ 280%**](https://www.amazon.com/dp/B0GNTSGFCJ) [**Barebells Salty Peanut Protein Bars 7.76 Ounce**BAREBELLS**$26.86**2.4★**▲ 280%**](https://www.amazon.com/dp/B0F99QZSQ9) [**Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity**Flexfinity**$36.67**4.4★**▲ 249%**](https://www.amazon.com/dp/B0GQ62LNHM)
**~~View all trending →~~**
## **What buyers say about barebells soft protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Yummy Bars”*
**Nutritional Content**27%
*“Good amount of protein”*
**Flavor**10%
*“Truly enjoyed the flavor profile”*
**Quality-Overall**5%
*“I was very impressed this time with the quality and freshness”*
**Value For Money**2%
*“Great value for the money”*
**Sweetness**2%
*“Not too sweet, great texture and a decent amount of protein”*
**Texture/Consistency-Overall**2%
*“Texture is amazing”*
**Ease Of Chewing/Swallowing**1%
*“not too chewy”*
**Advertised Vs Actual Product**1%
*“Way better than expected”*
**Crispiness**1%
*“I love the crunchyness”*
### **What buyers complain about **
**Value For Money**17%
*“too expensive”*
**Taste-Overall**13%
*“The taste was off”*
**Nutritional Content**6%
*“It is not like a protein bar”*
**Storage Temperature**5%
*“arrived melted”*
**Sweetness**5%
*“To Sweet”*
**Flavor**4%
*“Artificial Flavors”*
**Ease Of Chewing/Swallowing**4%
*“Tough and chewy”*
**Quality-Overall**2%
*“What quality”*
**Ingredients-Overall**2%
*“Too many chemicals”*
**Artificial Sweeteners**2%
*“Slight artificial aftertaste if youre sensitive”*
### **Top return reasons **
**Taste-Overall**18%
**Flavor**15%
**Nutritional Content**7%
**Ingredients-Overall**6%
**Product Condition**5%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Stale/Rotten/Spoiled**3%
**Storage Temperature**3%
**Contamination**2%
## **Common questions**
- **Is barebells soft protein bar profitable to sell on Amazon United States?**
- The niche generates $297K/yr across 18 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the barebells soft protein bar niche?**
- 6 brands and 67 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in barebells soft protein bar?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the barebells soft protein bar niche?**
- Listings span $8.62–$64.06; the average listing price is $32.34 (sweet spot $15–$100). The average incumbent carries 1,954 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)