---
title: "Barebells Peanut Butter and Jelly — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/barebells-peanut-butter-and-jelly"
last_updated: "2026-08-09T16:50:06.613Z"
locale: en
meta:
description: "Niche score 48/100 · $166K/yr market · 38K searches/yr · $39.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $166K/yr market · 38K searches/yr · $39.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Barebells Peanut Butter and Jelly — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **barebells peanut butter and jelly**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 10Conversion 91Competition 10Returns 100Price range 95Avg price 95Brand share 5Review moat 89Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.64**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.86–$62.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****228.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$166K**
$166K/yr · 38K searches
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, barebells peanut butter and jelly is a $166K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barebells peanut butter and jelly market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$99K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- BAREBELLS86% - Quest6% - TRUBAR2% - Alani Nu2% - Mix It Up2% - Generic2% - Open — no brand owns it (0%)
## **Top barebells peanut butter and jelly search terms**
- **barebells peanut butter and jelly**11K/yr-34.3%3.5% conv. - **barebells protein bar peanut butter and jelly**6K/yr-24.8%2.8% conv. - **barebell peanut butter and jelly**4K/yr-35.3%6.6% conv. - **barebells marshmallow peanut road**5K/yr+4.7%4.4% conv. - **barbell protein bar peanut butter and jelly**3K/yr-13.1%3.7% conv. - **peanut butter and jelly barebells**3K/yr-49.3%5.1% conv. - **barbell peanut butter and jelly**3K/yr-58.5%7.3% conv. - **barebells protein bar marshmallow**3K/yr+3.2%3.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/barebells-peanut-butter-and-jelly/search-terms)
## **Top barebells peanut butter and jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$31.78**4.3★89 rev](https://www.amazon.com/dp/B0GFC6TVX6) [2**Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$62.42**4.6★13 rev](https://www.amazon.com/dp/B0GNTSGFCJ) [3**Barebells Soft Protein Bars Marshmallow Peanut Road - 12 Count 1.9oz Bars - Nutritional Snacks with 16g of High Protein - Fluffy Chocolate Treat with 2g of Total Sugars - Breakfast Bars**BAREBELLS**$29.72**4.5★172 rev](https://www.amazon.com/dp/B0F3FQQRTR) [4**Barebells Soft Protein Bars Rocky Road - 12 Count 1.9oz Bars - Protein Snacks with 16g of High Protein - Chocolate Protein Bar with 2g of Total Sugars - Soft Protein Snack & Breakfast Bars**BAREBELLS**$58.86**4.4★146 rev](https://www.amazon.com/dp/B0BVQBSBV8) [5**Quest Nutrition Crispy Peanut Butter & Jelly 16g Protein Bar 2g Sugar 4g Net Carbs Gluten Free Snack Keto Friendly 12 Count**Quest**$24.08**4.4★150 rev](https://www.amazon.com/dp/B0FD1N9GNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$62.42**13 rev4mo ago](https://www.amazon.com/dp/B0GNTSGFCJ) [**Barebells Protein Bar Peanut Butter & Jelly 12 Count 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$31.78**89 rev6mo ago](https://www.amazon.com/dp/B0GFC6TVX6) [**BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)**Generic**$49.08**43 rev10mo ago](https://www.amazon.com/dp/B0G729F15V) [**Quest Nutrition Crispy Peanut Butter & Jelly 16g Protein Bar 2g Sugar 4g Net Carbs Gluten Free Snack Keto Friendly 12 Count**Quest**$24.08**150 rev1y ago](https://www.amazon.com/dp/B0FD1N9GNY) [**Barebells Protein Bars Peanut Butter - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Peanut Butter Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**BAREBELLS**$62.42**420 rev1y ago](https://www.amazon.com/dp/B0F1QBW92T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)**BAREBELLS**$62.42**4.6★**▲ 226%**](https://www.amazon.com/dp/B0GNTSGFCJ) [**Barebells Soft Protein Bars Rocky Road - 12 Count 1.9oz Bars - Protein Snacks with 16g of High Protein - Chocolate Protein Bar with 2g of Total Sugars - Soft Protein Snack & Breakfast Bars**BAREBELLS**$58.86**4.4★**▲ 225%**](https://www.amazon.com/dp/B0BVQBSBV8) [**BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)**Generic**$49.08**3.6★**▲ 177%**](https://www.amazon.com/dp/B0G729F15V) [**Soft Protein Bars Variety Pack 10-Pack (5 Flavors) with High Protein Great for Pre Workout and Post Workout Protein Snacks + 4 Mix It Up Mints | Bundled by Mix It Up | Healthy Gift Box**Mix It Up**$40.33**4.1★**▲ 27%**](https://www.amazon.com/dp/B0F6B55J6R) [**TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT**TRUBAR**$29.04**4.3★**▲ 19%**](https://www.amazon.com/dp/B0CB4MDD2S)
**~~View all trending →~~**
## **What buyers say about barebells peanut butter and jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Amazing taste”*
**Nutritional Content**20%
*“Good protein”*
**Flavor**15%
*“Truly enjoyed the flavor profile”*
**Quality-Overall**4%
*“Decent macros, delicious flavor, nice texture”*
**Value For Money**3%
*“Great price”*
**Texture/Consistency-Overall**3%
*“The bar is good and all, the texture is similar to what youd expect from their other products,. that soft chew, with a little peanut crunch sprinkled in there,”*
**Sweetness**2%
*“super sweet”*
**Advertised Vs Actual Product**1%
*“Way better than expected”*
**Health Benefits-Overall**1%
*“Healthy snack”*
**Soft Feel**1%
*“Soft, creamy and very good”*
### **What buyers complain about **
**Taste-Overall**12%
*“Disappointed in taste”*
**Flavor**10%
*“I wish it had a bit more jelly flavor”*
**Value For Money**8%
*“expensive”*
**Nutritional Content**8%
*“Not the highest amount of protein compared to calories”*
**Storage Temperature**7%
*“Melted”*
**Stale/Rotten/Spoiled**4%
*“are covered in mold”*
**Smell**3%
*“smell like chemicals when you open them”*
**Advertised Vs Actual Product**3%
*“Box did not come with all the flavors shown in description”*
**Sweetness**2%
*“it may be low in sugar”*
**Quality-Overall**2%
*“For the price you would expect better quality control”*
### **Top return reasons **
**Taste-Overall**41%
**Flavor**18%
**Smell**10%
**Stale/Rotten/Spoiled**8%
**Storage Temperature**7%
**Nutritional Content**4%
**Burnt/Roasted/Overbaked**4%
**Contamination**3%
**Value For Money**2%
**Hard Feel**1%
## **Common questions**
- **Is barebells peanut butter and jelly profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the barebells peanut butter and jelly niche?**
- 6 brands and 57 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in barebells peanut butter and jelly?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the barebells peanut butter and jelly niche?**
- Listings span $18.86–$62.42; the average listing price is $39.64 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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