---
title: "Products — bar keepers friend - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bar-keepers-friend/products"
last_updated: "2026-08-09T16:48:58.418Z"
locale: en
meta:
  description: "Niche score 53/100 · $10.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $10.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — bar keepers friend - Flapen"
---

# **bar keepers friend**

**Worth a look**

Shows a $10.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 25Conversion 98Competition 21Returns 99Price range 75Avg price 77Brand share 0Review moat 23Quality gap 24

**Market size**

**Incredible****$10.9M**

$10.9M/yr · 4.1M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.91–$42.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,585.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products