---
title: "Baobab Oil — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baobab-oil"
last_updated: "2026-08-09T14:14:46.291Z"
locale: en
meta:
description: "Niche score 44/100 · $70K/yr market · 56K searches/yr · $21.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $70K/yr market · 56K searches/yr · $21.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baobab Oil — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **baobab oil**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 65Competition 21Returns 96Price range 89Avg price 91Brand share 34Review moat 77Quality gap 27
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.07–$82.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****462**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$70K**
$70K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, baobab oil is a $70K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baobab oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$86K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#862**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**11**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Cliganic34% - SVA ORGANICS21% - Dr Adorable16% - Piping Rock9% - Nutricost6% - Gya Labs4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -4.9% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/baobab-oil/trend)
## **Top baobab oil search terms**
- **baobab oil**45K/yr+0.8%5.4% conv. - **baobab oil organic**9K/yr-17.9%6.4% conv. - **baobab oil for hair**3K/yr-42.0%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/baobab-oil/search-terms)
## **Top baobab oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$10.02**4.7★562 rev](https://www.amazon.com/dp/B095P9V42L) [2**SVA Baobab Seed Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Baobab Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**$17.80**4.7★563 rev](https://www.amazon.com/dp/B07M7WL2HD) [3**Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic**Dr Adorable**$12.20**4.5★62 rev](https://www.amazon.com/dp/B0BL9JW3B2) [4**Piping Rock Baobab Oil Organic | 2 fl oz | For Hair Skin and Face | Cold Pressed Virgin**Piping Rock**$9.07**4.5★141 rev](https://www.amazon.com/dp/B082YRYRRJ) [5**Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined**Nutricost**$14.62**4.9★35 rev](https://www.amazon.com/dp/B0F1DN32RN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Organic Baobab Oil (4 FL OZ) - Nourishing Oil For Hair Face & Body Cold Pressed & Unrefined**Nutricost**$14.62**35 rev1y ago](https://www.amazon.com/dp/B0F1DN32RN) [**HBNO Organic Baobab Oil - 4 OZ (120 ml) Value Size - Natural Baobab Oil Cold Pressed - Perfect Carrier Oil for Massage Aromatherapy DIY Soap Making Face Body Lips Hair Nails**HBNO**$15.48**29 rev2y ago](https://www.amazon.com/dp/B0CNKZSQN3) [**Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic**Liquid Gold Inc**$82.78**4 rev2y ago](https://www.amazon.com/dp/B0CGY56LPS) [**Gya Labs Baobab Oil - 1.7 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$9.91**3,249 rev4y ago](https://www.amazon.com/dp/B09B6TCWGX) [**Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner**OPO**$16.94**16 rev4y ago](https://www.amazon.com/dp/B09K2NFHD8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baobab Oil - Pure 8 oz Cold Pressed Unrefined Vegan Non GMO Bulk Carrier Oil for Hair Skin Face Body Pain Nourishing Natural Moisturizer Hydration Growth Conditioner**OPO**$16.94**4.0★**▲ 62%**](https://www.amazon.com/dp/B09K2NFHD8) [**Liquid Gold Inc - 1 Gal - Baobab Oil - Pure Cold Pressed Organic**Liquid Gold Inc**$82.78**5.0★**▲ 39%**](https://www.amazon.com/dp/B0CGY56LPS) [**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined**Cliganic**$15.54**4.7★**▲ 31%**](https://www.amazon.com/dp/B095PBM7JX) [**Cliganic Organic Baobab Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$10.02**4.7★**▲ 30%**](https://www.amazon.com/dp/B095P9V42L) [**Dr Adorable - 8 oz - Baobab Oil - 100% Pure Natural Cold Pressed Organic**Dr Adorable**$12.20**4.5★**▲ 27%**](https://www.amazon.com/dp/B0BL9JW3B2)
**~~View all trending →~~**
## **What buyers say about baobab oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Acceptable product”*
**Oily/Greasy**15%
*“Love this oil, it soaks in quickly & doesnt feel greasy”*
**Moist/Dry**10%
*“Great Moisturizer”*
**Suitability Combination Skin**8%
*“Fine for hair and skin”*
**Allergies**4%
*“no irritation of any kind even with my super sensitive skin”*
**Absorbency**4%
*“The oil absorbed evenly on my skin”*
**Suitability Oily Skin**4%
*“Best oil for sensitive skin”*
**Smell**4%
*“Smells great actually”*
**Cleansing**4%
*“them wash my face it cleans very well”*
**Soft Feel**3%
*“It makes my face feel incredibly smooth to the touch — soft, hydrated, and refreshed without feeling greasy”*
### **What buyers complain about **
**Smell**50%
*“The oil butter scent might thru you off if you apply too much”*
**Thickness**8%
*“thin in consistency”*
**Value For Money**8%
*“Just think it's to expensive for the amount you receive”*
### **Top return reasons **
**Oily/Greasy**24%
**Smell**22%
**Advertised Vs Actual Product**12%
**Leak-Proof**8%
**Moist/Dry**5%
**Value For Money**5%
**Size-Overall**4%
**Defective Material/Parts**4%
**Product Condition**3%
**Water Resistance**3%
## **Common questions**
- **Is baobab oil profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 12 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the baobab oil niche?**
- 10 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in baobab oil?**
- Top complaints mined from reviews: Smell, Thickness, Value For Money. The return rate is 0.8%.
- **When does demand for baobab oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the baobab oil niche?**
- Listings span $9.07–$82.78; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)